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Spieckerman Speaks Retail
Carol Spieckerman
68 episodes
1 month ago
Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
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Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
Show more...
Marketing
Arts,
Business,
Society & Culture,
Design
Episodes (20/68)
Spieckerman Speaks Retail
Sink or Swim Season is Here! (With Zero Margin for Error)
Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
Show more...
1 month ago
23 minutes

Spieckerman Speaks Retail
Retail Heat Map: Target’s Travails, Temu and Shein Spiral, Liverpool Liberates Nordstrom, and the Prime Day Delay
Carol's back with another Retail Heat Map episode, connecting the dots between seemingly random retail headlines to reveal the bigger patterns reshaping retail. From Target's operational disasters and identity crisis to Netflix's ambitious physical retail gambit to Temu and Shein’s spiral to Mexico's cross-border rescue mission, these aren't isolated stories – they're collision points where old retail strategies are meeting new market realities. Drawing from her recent media commentary ...
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3 months ago
19 minutes

Spieckerman Speaks Retail
Retail Heat Map: Triple Threat Edition
Carol launches her new Retail Heat Map series by diving into the triple threat that's hitting retailers from all sides right now. From Walmart's workforce disruptions to Amazon's grocery struggles, these aren't just random headlines – they're early warning signals of how external forces are reshaping retail faster than most companies can adapt. Drawing from her recent media commentary across outlets from MarketWatch to the Daily Mail, Carol connects the dots between seemingly unrelated retail...
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4 months ago
18 minutes

Spieckerman Speaks Retail
When Bots Don't Buy Your Hype: The Platform-Killing Disruption Retailers Didn't See Coming
Carol dives deep into the retail disruption that's hiding in plain sight – and why retailers and brands might be seriously underestimating its impact. While most retailers are treating AI shopping agents like just another optimization challenge, Carol's here with a reality check – this isn't about tweaking your marketing messages. It's about attempting to tame AI agents that couldn't care less about your beautiful product photography, emotional brand storytelling, or those conversion funnels ...
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5 months ago
14 minutes

Spieckerman Speaks Retail
NRF 2025: Decoding Signals Beyond the AI Echo Chamber
Sure, everyone was buzzing about AI at NRF 2025 – but what if that's not actually the biggest story from retail's marquee event? In this episode, Carol Spieckerman dives into the fascinating undercurrents that were easy to miss as the AI buzz grew louder. Get ready for some surprising revelations about what's really keeping retail executives up at night. Through both main-stage presentations and those always-revealing hallway conversations, Carol uncovered something unexpected: retail's ...
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10 months ago
19 minutes

Spieckerman Speaks Retail
The Full Funnel Effect: In-Store Media Gets a Glow-up
Retail media networks are still on fire, but most retailers are just scratching the surface when it comes to tapping in-store opportunities. In this episode, Cole Johnson, founder and CEO of The Looma Project, reveals why the next five years will be a land grab for in-store retail media. As inflation and tight margins put on the squeeze, savvy retailers are modernizing their store environments while tapping into lucrative new revenue streams.Cole breaks down the "three CXs" that have kept som...
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1 year ago
23 minutes

Spieckerman Speaks Retail
Consumer Primacy and the Work Shop Shift: A Conversation with Joe Brady
In this episode of Spieckerman Speaks Retail, Carol Spieckerman sits down with Joe Brady, commercial real estate guru and author of "Work. Shop. The Consumer-Driven Transformation of Commercial Real Estate." Joe unpacks how the concepts of "work" and "shop" have shape-shifted from nouns to verbs, driven by technology and changing consumer behaviors. From the rise of omnichannel retail to the tectonic shifts in work culture post-pandemic, Joe offers a fresh perspective on how these and ot...
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1 year ago
36 minutes

Spieckerman Speaks Retail
Seamless, Shoppable, and Swift: Eitan Koter’s New Rules of Video Commerce
In this episode of Spieckerman Speaks Retail, Carol Spieckerman explores the convergence of commerce and media with Eitan Koter, Co-CEO of Vimmi. Eitan shares Vimmi’s journey from a media and entertainment technology provider to a leading video commerce platform.The conversation delves into Vimmi's sales acceleration platform, which seamlessly integrates shoppable video across multiple channels, from diverse social media platforms to brick-and-mortar stores.Carol and Eitan discuss why multi-p...
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1 year ago
42 minutes

Spieckerman Speaks Retail
Full Path Analysis: Decoding Shopper Behavior Beyond Footfall
In this episode of Spieckerman Speaks Retail, host Carol Spieckerman sits down with Joe Shasteen, global manager of advanced analytics at RetailNext, to discuss the latest trends in retail analytics and in-store technology. RetailNext is a pioneer in bringing e-commerce-level analytics to brick-and-mortar stores, helping retailers optimize their physical spaces and enhance the customer experience.Joe introduces RetailNext's concept of "full path analysis," which provides detailed insights int...
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1 year ago
31 minutes

Spieckerman Speaks Retail
Are you Ready for Unready? It’s Launch and Learn Time!
The old days of retailers quietly testing new tech offstage are a relic of the past. Welcome to the launch and learn era, where retailers are ditching the warm-up act and releasing tech straight into consumer environments before the kinks are worked out. It's a gutsy game of moving fast and iterating even faster based on real-time shopper feedback. This high-risk, high-reward strategy aims to keep retailers innovating at a rapid pace, but it isn’t without potential pitfalls.Carol dives into t...
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1 year ago
13 minutes

Spieckerman Speaks Retail
Owning Your Data Assets and the Art of Noodling Around: New Technologies Mean New Priorities
Navigating the flood of new technology rushing into retail isn’t for the faint of heart. As promising as the possibilities are, deciding where to go first and how far will be a constant conundrum for retailers and brands.Carol’s guest, Chris Corbin, is VP and BI and Analytics Practice Leader for Sophelle, a boutique consulting firm that navigates the complexities of technology selection, implementation, and optimization for retailers and brands. Prior to his role at Sophelle, Chris led techno...
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1 year ago
26 minutes

Spieckerman Speaks Retail
Unlocking the Power of Payments Media Networks in Retail: A Conversation with SnippMedia’s Tom Burgess
The retail media juggernaut is showing no signs of slowing down as retailers seize the opportunity to monetize first-party consumer data. Payments media networks (PMNs) are emerging as the next frontier, extending the reach of CPG advertising while revolutionizing the loyalty landscape.From empowering CPG brands to connect with millions of banking customers to providing loyalty benefits for shoppers and top-of-wallet status for banks, PMNs are reshaping the retail advertising ecosystem in pro...
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1 year ago
28 minutes

Spieckerman Speaks Retail
Calling Mrs. Maisel! Retail Clienteling is Cutting Edge (Again)
Clienteling has evolved from a cumbersome, manual hustle reserved for high-end brands into an accessible, scalable retail tactic. To take full advantage, retailers need to let go of old ways of thinking about store productivity and the crucial new roles store associates play. Carol’s guest, Casey Drake, is the VP of Sales for Endear, a retail CRM and clienteling platform that hits the sweet spot where high tech drives high touch experiences. Casey is a self-described “sales and customer ...
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1 year ago
29 minutes

Spieckerman Speaks Retail
Brian Librach Plots the Route. The Retail Leader’s Roadmap
Retailers and brands are swinging attention back to brick-and-mortar and investing in employee training, development, and perks to stay competitive. Despite these efforts, many organizations still don’t have the bandwidth to fully optimize worker productivity and performance. Others have attempted to cost-cut their way to profitability, leaving retail workers on the lurch. Brian Librach is a passionate advocate for empowering future retail leaders to seize control of their careers and re...
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1 year ago
27 minutes

Spieckerman Speaks Retail
"People Before Things." Putting the Human Back in Human Resources
Retailers are diversifying into new channels, business models, and touchpoints and in-store experience is taking center stage once again. In this environment, human resources emerges as a new frontier. Previously siloed and unsung, HR professionals are now poised to be at the forefront of retail transformation, defining the new ways of working that will drive retail forward.Roz Johnson’s role as SVP and chief people officer for Build-A-Bear Workshop represents the culmination of a career spen...
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1 year ago
25 minutes

Spieckerman Speaks Retail
Authentic Equity, Diversity, and Inclusion: Amplifying the Differences that Make a Difference
Retailers and brands know that attracting a diverse workforce and consumer base is critical to their future. Yet, casting a wider net without phoning it in has never been more challenging. As chief consulting officer and executive producer for The Equity Project, Monica Williams is a powerful voice and a true thought leader in the equity, diversity, and inclusion (EDI) space. Throughout her career, she has spearheaded assessment, strategic planning, and implementation projects that drive...
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2 years ago
29 minutes

Spieckerman Speaks Retail
Suiting up for Success: Sharp Strategies for Slaying D2C with Diana Ganz
Sales in discretionary categories are soft, the hype surrounding direct-to-consumer brands is dulling, and achieving E-commerce profitability remains elusive. Against this backdrop, SuitShop emerges as a triple threat. SuitShop is a thriving direct-to-consumer, E-commerce company specializing in discretionary goods that people aren’t used to buying. Co-founder Diana Ganz is a fervent advocate for delivering exceptional customer experiences and personally ensuring results that defy indust...
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2 years ago
37 minutes

Spieckerman Speaks Retail
Comparing Walmart and Target No Longer Makes Sense (But I’m Doing It Anyway)
The one-two punch of Q2 earnings reports from Walmart and Target is always a harbinger of retail’s health as Halloween, Thanksgiving, and the make-or-break holiday season loom. Yet the daylight between these power players keeps getting brighter. Direct comparisons between Walmart and Target do a disservice to both as their priorities, capabilities, and business models diverge. Carol Spieckerman teases out uncommon takeaways from this second-quarter double feature, highlighting the growing dif...
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2 years ago
16 minutes

Spieckerman Speaks Retail
Digital Defrags Are Saving Retailers’ Assets
The digitization of stores, the rise of retail media, and retail theft prevention all share a common trait: rapid evolution from disjointed, scrappy efforts into unified opportunities that boost retailers' bottom lines. Now, a surge of innovative solutions is emerging, promising to consolidate complex opportunities and standardize approaches to challenging problems. A new era of retail defragmentation is underway.Carol Spieckerman connects three trending topics that highlight the escalat...
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2 years ago
12 minutes

Spieckerman Speaks Retail
Turning up the Volume: Criteo and Brandcrush on Amplifying Retail Media’s Next Act
Big money. Massive margins. Exponential reach. It’s no wonder retail media has emerged as retailers’ top platform monetization play. Opportunities will hit new heights as in-store digitization accelerates and new touchpoints are energized. Brandcrush CEO, Teresa Aprile returns to the show joined by Criteo’s general manager of global enterprise, Sherry Smith, to share exciting updates on retail media’s next revolution as the companies join forces. Join Carol and this dynamic duo as they explor...
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2 years ago
31 minutes

Spieckerman Speaks Retail
Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...