Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
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Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
Unlocking the Power of Payments Media Networks in Retail: A Conversation with SnippMedia’s Tom Burgess
Spieckerman Speaks Retail
28 minutes
1 year ago
Unlocking the Power of Payments Media Networks in Retail: A Conversation with SnippMedia’s Tom Burgess
The retail media juggernaut is showing no signs of slowing down as retailers seize the opportunity to monetize first-party consumer data. Payments media networks (PMNs) are emerging as the next frontier, extending the reach of CPG advertising while revolutionizing the loyalty landscape.From empowering CPG brands to connect with millions of banking customers to providing loyalty benefits for shoppers and top-of-wallet status for banks, PMNs are reshaping the retail advertising ecosystem in pro...
Spieckerman Speaks Retail
Carol's back with another Retail Heat Map episode as we head into sink or swim season, and the riptides are relentless. From tariff tremors exposing who’s agile (and who’s adrift) to Target's continuing identity crisis and chaos to Lululemon finding that "special" isn't a permanent condition, these are more than random retail headlines — they're proof that the margin for error has evaporated. Drawing from her latest media commentary and client conversations, Carol Spieckerman, president of Sp...
