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Spin & Substance
Samson Adepoju
27 episodes
1 week ago
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.
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Marketing
Business
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All content for Spin & Substance is the property of Samson Adepoju and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.
Show more...
Marketing
Business
Episodes (20/27)
Spin & Substance
Social Media Crisis: Triggers, Defense, and Response

Social Media Crisis Management Guide: Preparation and Response

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1 week ago
13 minutes 38 seconds

Spin & Substance
Why the US Penny is Dead

The End of the US Penny

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1 month ago
10 minutes 37 seconds

Spin & Substance
Strategic Survival: How High-Performing Federal Comms Teams Do More with Less and Master the 24/7 Narrative

Federal Communications Strategy Amid Budget Constraints

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1 month ago
11 minutes

Spin & Substance
Beyond Spin: The Matts Playbook for Building Trust with Candor, Consistency, and the Head-and-Heart Strategy

Authentic Strategy and Stakeholder Trust: A Corporate Affairs Perspective

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2 months ago
13 minutes 37 seconds

Spin & Substance
The Creator's AI Crisis: How to Survive the Search Traffic Collapse and Keep the Human Voice Alive Online

Preserving Creator Value in AI Content Discovery

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2 months ago
12 minutes 19 seconds

Spin & Substance
The 8-Step Blueprint for Product Launch PR Success: Cutting Through Noise and Killing Vanity Metrics

How to Plan Your Product Launch PR Campaign

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2 months ago
13 minutes 29 seconds

Spin & Substance
Beyond the Checklist: Transforming Your 2026 PR Calendar into a Year-Long Communications Strategy

2026 PR and Communications Content Calendar

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2 months ago
12 minutes 12 seconds

Spin & Substance
Unlock the Click: 7 Data-Backed Secrets to Writing High-Converting Digital Headlines

The Art of Digital Headline Crafting: 7 Headline Writing Tips for Your Digital Content

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2 months ago
13 minutes 18 seconds

Spin & Substance
The Essential PR Insurance: Building a Social Media Crisis Plan Built for Speed and Authenticity

Social Media Crisis Management Guide and Best Practices

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2 months ago
15 minutes 46 seconds

Spin & Substance
The Pitch Playbook: How to Cut Through the Noise and Beat the 86% Rejection Rate in PR

The complete guide to PR pitching 2025

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2 months ago
18 minutes 1 second

Spin & Substance
Cracking the Comms Code: The 4 High-Impact Habits Top PR Teams Use to Measure Value and Prove ROI to the C-Suite

Data-Driven Habits of Top PR Comms Teams

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2 months ago
14 minutes 20 seconds

Spin & Substance
Post-ZIRP Survival: Why Customer Retention Is the New Acquisition Strategy and Profit Moat

Why Chasing New Customers Could Sink Your CX Strategy.

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2 months ago
15 minutes 19 seconds

Spin & Substance
The New PR Superpower: Mastering AI Prompt Engineering for 10% Revenue Growth

The 50 Best AI Prompts For Public Relations Professionals

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2 months ago
16 minutes 59 seconds

Spin & Substance
Microsoft Killed Skype - Hello Zoom and Google Meet

Skype is now Microsoft Teams but is it the same?

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2 months ago
24 minutes 14 seconds

Spin & Substance
Meta Connect 2025: From Ray-Bans to Neural Bands—The Fragile Future of Wearable AR Computing

What Meta announced at Meta Connect 2025

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3 months ago
13 minutes 16 seconds

Spin & Substance
AI is Changing Shopping - Will Consumers Buy In?

AI continues to disrupt different industries

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3 months ago
27 minutes 1 second

Spin & Substance
The Link Economy is Dead: ADAPT or VANISH

Creator survival strategies in the AI synthesis era

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3 months ago
15 minutes 22 seconds

Spin & Substance
American Eagle Marketing Jeans Campaign

Great Jeans vs Great Genes

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3 months ago
7 minutes 37 seconds

Spin & Substance
Dr. Umar Johnson - The Prince of Panhandling

Will the FDMG Academy ever be opened?

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3 months ago
19 minutes 18 seconds

Spin & Substance
Gettin That Promotion in PR - The Details

A full PR campaign plan from start to finish.

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3 months ago
28 minutes

Spin & Substance
Welcome to "Spin & Substance" — the podcast that peels back the glossy layers of public relations, media strategy, and the news cycle to reveal what’s really going on behind the headlines. Whether you're a comms pro, a curious news junkie, or just someone who loves a good story, this show dives deep into the tactics that shape public perception, the psychology behind media messaging, and the fascinating facts that rarely make it to the front page.