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Sports Marketing Machine Podcast
Jeremy Neisser
144 episodes
1 week ago
Send us a text The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026. Key Topics Covered Why buying friction quietly kills impulse ticket salesHow...
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Marketing
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All content for Sports Marketing Machine Podcast is the property of Jeremy Neisser and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026. Key Topics Covered Why buying friction quietly kills impulse ticket salesHow...
Show more...
Marketing
Business
Episodes (20/144)
Sports Marketing Machine Podcast
144 - 13 Marketing Lessons Learned in 2025
Send us a text The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026. Key Topics Covered Why buying friction quietly kills impulse ticket salesHow...
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1 week ago
30 minutes

Sports Marketing Machine Podcast
143 - The Experience Shift: How to Make Fans Choose You Over Everything Else
Send us a text The way fans decide where to spend their money has fundamentally changed—and many sports teams are still marketing like it hasn’t. In this episode, Jeremy Neisser breaks down the post-COVID “experience shift” and explains why fans are choosing experiences over products, convenience, and even price. By studying how restaurants reinvented themselves after COVID, Jeremy shows sports marketers how to drive urgency, attention, and ticket sales by turning games into moments worth sha...
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3 weeks ago
16 minutes

Sports Marketing Machine Podcast
142 - How to Use Q5 to Sell More Tickets With Less Budget
Send us a text In this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year’s. While big advertisers shut down campaigns and CPMs plummet, fans are at home scrolling with gift cards, holiday cash, and a “treat yourself” mindset. Jeremy explains why Q5 consistently delivers cheaper traffic, higher conversions, and a massive edge for teams who prepare simple, c...
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1 month ago
14 minutes

Sports Marketing Machine Podcast
141 - Pros/Cons of "Buy Out" Nights
Send us a text Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue machine and a sponsor slam dunk… but also how they can quietly erode your ticketing strategy, overwhelm your operations, and reposition your brand as the “free entertainment option” in your community. You’ll learn the financial upside, the hidden dangers,...
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1 month ago
18 minutes

Sports Marketing Machine Podcast
140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November
Send us a text In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t fully see, using four key levers: price, surprise, giftability, and game-specific demand. You’ll walk away with plug-and-play mystery pack ideas you can adapt for your team this season. Key Topics Covered The “Mystery Pack” Breakdown – How a minor le...
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1 month ago
27 minutes

Sports Marketing Machine Podcast
139: What Is Conversion Rate Optimization (CRO)?
Send us a text n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you’ve ever wondered why your ads get clicks but not sales, this episode gives you the clarity you’ve been missing. Key Topics Covered What CRO really means for sports te...
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1 month ago
9 minutes

Sports Marketing Machine Podcast
138: Community Survey vs. Fan Survey — The Value of Both
Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results directly to your CRM to uncover actionable insights that boost revenue and fan loyalty. Key Topics Covered The real difference between a community s...
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1 month ago
12 minutes

Sports Marketing Machine Podcast
137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No
Send us a text Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand. Key Topics Covered Why Black Friday isn’t a clea...
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2 months ago
21 minutes

Sports Marketing Machine Podcast
136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise
Send us a text Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, season-seat strategy, staffing math, and a simple “3% better” rule that compounds into real profit. If you lead marketing, ticketing, or operations, this is a tactical roadmap you can use this homestand. Key Topics Covered Clarity over cuts: Why...
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2 months ago
41 minutes

Sports Marketing Machine Podcast
135: The Simplest Way to Build (and Justify) a Marketing Budget
Send us a text In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how to project spend, justify investment, and track your performance with a system built specifically for sports teams. Key Topics Covered The easiest ...
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2 months ago
18 minutes

Sports Marketing Machine Podcast
134 - Single Game vs. Season Tickets : How to Move Fans Up the Ladder
Send us a text Season ticket holders give you stability; single-game buyers fuel reach and growth. In this episode, Jeremy maps a practical “ticket plan ladder” to convert first-timers into multi-game, mini, half-season, and ultimately full season ticket holders. You’ll get concrete plays—post-game bouncebacks, perk-led nurturing, and data-driven upsells—plus how marketing and sales should operate in lockstep to make it happen. Key Topics Covered Why season ticket holders still matter: bankab...
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3 months ago
24 minutes

Sports Marketing Machine Podcast
133 - Pros/Cons of All-You-Can-Eat Ticket Plans
Send us a text All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll learn how to structure these plans strategically so they elevate the fan experience while still protecting your bottom line. Key Topics Covered Why fan...
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3 months ago
18 minutes

Sports Marketing Machine Podcast
132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits
Send us a text More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper problems in profitability. From understanding diminishing returns to prioritizing average order value (AOV) and smarter budget allocation, Jeremy gi...
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3 months ago
21 minutes

Sports Marketing Machine Podcast
131 – How Meta’s Advantage+ is Wasting Your Budget
Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true performance with misleading metrics. Jeremy explains why manual ad setup, audience segmentation, and conversion tracking are essential to avoid was...
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3 months ago
15 minutes

Sports Marketing Machine Podcast
130 - How Teams Can Use Nano Banana to Generate More Revenue
Send us a text AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could create pro-level visuals in minutes instead of weeks, this episode shows you how. See all of the mock-ups and designs Jeremy made here: Episode 13...
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4 months ago
18 minutes

Sports Marketing Machine Podcast
129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow
Send us a text How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump. From surviving COVID challenges to building a data-driven marketing machine, Adam shares how his team turned small experiments into major wins. If you’re looking for a roadmap to sustainable ticket growth, this convers...
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4 months ago
36 minutes

Sports Marketing Machine Podcast
128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway)
Send us a text Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch of its AI engine Andromeda—and shows you how to stay ahead so your ads actually sell tickets instead of just burning budget. Sports marketers who adapt will get cheaper ads and more conversions while their ...
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4 months ago
24 minutes

Sports Marketing Machine Podcast
127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team)
Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, y...
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4 months ago
14 minutes

Sports Marketing Machine Podcast
126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success
Send us a text Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex plans to AI-driven outreach and unforgettable fan experiences, Nick shares powerful, tactical insights on customer service, digital transformation, and building a culture that wins fans—not just renewals. This episode is a must-listen for...
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5 months ago
46 minutes

Sports Marketing Machine Podcast
125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel
Send us a text Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don’t convert. Key Topics Covered: Why more traffic isn’t...
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5 months ago
14 minutes

Sports Marketing Machine Podcast
Send us a text The marketing landscape changed fast in 2025—and sports teams felt it in their revenue. In this episode of the Sports Marketing Machine, Jeremy Neisser breaks down 13 real-world marketing lessons that directly impacted ticket sales, renewals, and average order value. No trends, no platforms, no vanity metrics—just the decisions that actually showed up on the revenue report and matter heading into 2026. Key Topics Covered Why buying friction quietly kills impulse ticket salesHow...