On today’s episode of the Sports Pundit Podcast, Andy is joined by James Bower, Commercial Director at Atlassian Williams Racing, one of the most iconic teams in Formula 1, now in the midst of a bold commercial resurgence.

James began his career at HP during its title partnership with Williams, before joining McLaren in 2007, where he worked on the Vodafone partnership and rose through senior roles in partner management, business development, and commercial strategy.

Now at Williams, James leads a 35-person team across London, Grove, and New York, responsible for the acquisition and management of brand partnerships, a team that now generates more than 50% of the company’s total revenue. Since joining in 2021, James has helped secure a wave of high-profile deals with brands like Atlassian, Komatsu, Duracell, Gulf, Kraken, and Myprotein, as part of a deliberate shift toward quality over clutter.

In this conversation, we explore the thinking behind Atlassian’s record-breaking title partnership, how Williams is differentiating itself commercially in an increasingly crowded space, and the success of their Fan Zones - a growing series of immersive, city-centre activations that are bringing the sport to fans in new and inclusive ways.

Timestamps

• 02:00 - James’ journey into Formula 1: early career at HP and McLaren

• 05:00 - Joining Williams and navigating F1’s commercial transformation

• 09:00 - The strategy behind Atlassian’s title partnership

• 14:00 - Quality over clutter: rethinking partnership models in F1

• 18:30 - Fan Zones and creating physical touchpoints beyond the circuit

• 24:00 - Expanding in the US and managing a global commercial team

• 29:00 - Technology, innovation, and the future of Williams’ brand

• 33:00 - What’s next for Atlassian Williams Racing?

About The Host

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Performance Podcast, Rich and I are joined by Rosie Spaulding, President of League One Volleyball (LOVB) Pro, the first fully-integrated youth-to-pro volleyball league in the United States.

Rosie’s 20-year career has taken her behind some of the world’s biggest sporting stages, from Super Bowl 50 to the Rugby World Cup Sevens and the America’s Cup, but it’s at LOVE where she is rewriting the playbook entirely. Rather than inheriting a league, she’s building one from the ground up, designed around the whole athlete.

Frustrated by the fragmented pathways and lack of infrastructure in women’s sport, LOVB have set out to create something radically different: a performance ecosystem where a 12-year-old club player can dream of turning professional without leaving the LOVB community.

In this conversation, we explore how LOVB is reshaping athlete development, redefining welfare standards, and building a sustainable professional model fuelled by youth participation, not broadcast dependency. This is the future of performance, built at the intersection of community, care and competition.

Timestamps

• 02:30 - Rosie’s Journey from Marine Biology to President of LOVB Pro

• 05:00 - Building a Youth-to-Pro Volleyball League

• 8:00 - Community Engagement and Athlete Development and The Whole Athlete Philosophy

• 15:00 - Challenges and Successes in Professional Volleyball in the U.S.

• 22:00 - Lessons on Leadership and Interdisciplinary Thinking

• 30:00 - Looking to Season 2 and Beyond…

🔍 Search ‘Sports Pundit Podcast’ wherever you listen, available on Spotify, Apple, and YouTube 🎧

Rich Buchanan is a human performance consultant with extensive experience at the highest levels of sport, including roles as Performance Director at Swansea City FC in the Premier League and consultant for DC United in Major League Soccer.

With a background spanning coaching, physiotherapy, and strength and conditioning, Rich specialises in building multi-disciplinary teams that deliver resilient, high-performing support systems. Passionate about holistic performance, Rich is committed to evolving best practices and helping organisations sustain long-term success. Connect on LinkedIn

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Podcast, we’re joined by Beth Barrett-Wild, Tournament Director ICC Women’s T20 World Cup 2026 & Director of Women’s Professional Game at the England Cricket (ECB).

Beth has spent her career at the forefront of cricket’s evolution, from her early years at MCC and the ECB, to now helping shape one of the most significant upcoming global moments in women’s sport.

Her work spans governance, competition management, and commercial growth, giving her a unique perspective on how to build both a world-class tournament and a sustainable future for the game.

In this conversation, Beth reflects on her leadership journey, the structural changes underway in women’s cricket, and how England can evolve its domestic pathways through initiatives like Project Darwin. She talks about Australia’s decade-long dominance and what it means for competitive balance, the importance of storytelling, and cultural positioning in growing fandom, as well as how the World Cup can drive lasting impact for players, fans, and the sport itself.

Timestamps

• 02:30 - Beth’s Cricket Journey: From MCC to ECB and the ICC

• 10:00 - Talent Pathways and Project Darwin

• 17:00 - Rethinking England’s Domestic Structure

• 22:00 - Australia’s Dominance and the Challenge of Competitive Balance

• 28:00 - Building a Compelling Global Product

• 33:00 – Together or Separate: Positioning Women’s Cricket

• 38:00 - The Power of Storytelling and Player Narratives

• 49:00 - Moving from Social Justice to Performance and Entertainment

• 54:00 - Vision for the 2026 ICC Women’s T20 World Cup

About The Host

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector.

Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Finance Podcast, Vansa is joined by Tim Katt, National Director and Managing Partner of the Sports and Entertainment Practice at Transwestern.

Tim brings a sharp perspective on how sports, real estate, and investment intersect, from structuring deals for high-net-worth individuals and institutional investors to developing large-scale, mixed-use districts anchored around sports facilities.

He shares insights from his work with Overtime Elite and the creation of Overtime Arena, as well as his role in launching the Global Sports Venture Studio with the LA Dodgers.

The conversation also outlines why real estate is becoming a strategic growth engine for sports organisations, touching on mixed-use development models, financing structures, and the next wave of innovative sports venues.

Timestamps

• 02:00 - Tim’s Journey from Overtime Elite to Transwestern

• 05:00 - Lessons from Building Overtime Arena

• 07:00 - The Future of Sports Facility Development

• 13:00 - Funding and Financing Sports Projects

• 28:00 - The Growth of New Sports Venues

• 36:00 - Innovations in Stadiums and Arenas

• 40:00 - Balancing Public and Private Investment

• 43:00 -Misconceptions and Final Thoughts

Additional Links

• WNBA’s Sparks planning to build $150M practice facility - ESPN

About The Hosts

Vansa Chatikavanij is Co-Founder & Managing Partner at Present Ventures, an investment firm focused on emerging sports, media, and technology. She previously led strategy at Omise (“Stripe of Asia”) and co-founded OmiseGO Network, reaching a $1B+ market cap. Earlier in her career, she worked at the World Bank across 13 markets and has advised organisations including the World Economic Forum, GSIC powered by Microsoft, and Real Madrid NEXT Asia.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Innovation Podcast, Leanne is joined by Omer Atesmen, CEO of The Snow League, an emerging global sports property reimagining the future of snow sports.

Omer shares his fascinating journey from Istanbul to California, spanning careers in engineering, business, and ad tech before turning his focus to building one of the most ambitious ventures in winter sport.

In this conversation, Leanne and Omer explore the origins and vision behind The Snow League, which aims to unify snow sports through an entertainment-driven, globally connected league model.

They discuss the operational challenges of launching a new sports property, the role of innovative partnerships, and Omer’s long-term goals around sustainability, athlete development, and global expansion (including the League’s upcoming event in China happening from the 4-6th December).

Timestamps

• 02:00 - Omer’s Background and Journey

• 05:00 - Founding The Snow League

• 22:00 - Building a Sustainable Business Model

• 26:00 - Media Rights and Distribution Strategy

• 34:00 - Challenges and Opportunities in China

• 42:00 - Future Vision for The Snow League

Additional Links

• The Snow League Raises $15 Million to Accelerate Global Expansion

About The Hosts

Leanne Bats is a future of sports architect, blending creativity, technology, fandom, and purpose to shape the industry’s evolution. Having led Innovation at New Zealand Rugby, pioneering emerging technologies to deepen connections with the iconic teams in black and she is now drives transformative initiatives as Head of Digital & Innovation at Sport Waikato. She also authors the newsletter OuterSport, a commentary on the future of sport. Connect on LinkedIn

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of The Pitch, Andy and Drew unpack the rise of alternate broadcasts and explore how the Women’s Super League (WSL) could pioneer a fresh, fan-first scheduling model.

They explore how personality-driven storytelling is reshaping sports coverage and debate whether niche creators can drive deeper engagement than major influencers like Mark Goldbridge. The conversation also questions how sports media can strike the right balance between personalised content and the shared “watercooler” moments that unite fans.

The duo also brainstorms bold ideas for the WSL, suggesting it moves to a tour-based competition model with festival-style activations, tapping into the momentum around international women’s football and the Lionesses while tackling challenges around attendance, infrastructure, and visibility of women’s club football.

Timestamps

• 01:00 – The rise of alternate broadcasts and why fans crave choice

• 10:00 – The fight between personalised feeds and collective moments

• 19:30 – A tour-based model for the WSL: what it could look like

  30:00 – Building identities around players, not postcodes

  
  

On today’s episode, Jo and Michael are joined by Alice Ma, co-founder and CEO of Mad Realities, a social-first entertainment company redefining how content is created, distributed, and owned.

Mad Realities has built viral hit shows such as Shop Cats, Hollywood IQ, Proof of Love, and Keep the Meter Running, pioneering a system that moves faster than traditional media and puts audiences at the centre of storytelling.

Alice and her team have raised $6 million to date, and she previously helped raise over $40 million in just seven days as part of ConstitutionDAO, a viral crypto crowdfunding campaign that showcased the power of internet-native communities.

In this conversation, Alice shares her perspective on the evolving media landscape, from the rise of Gen Z’s social-first viewing habits and lessons from the world of K-Pop, to the future of sports media through new fan-driven formats like Sports IQ.

Timestamps

• 02:00 – Alice Ma’s journey and early influences

• 04:00 – What ConstitutionDAO taught Alice about community and speed

• 07:00 – Founding Mad Realities and building a new model for entertainment

• 14:00 – Creating repeatable, sustainable IP in the social era

• 19:00 – Expanding digital IP into physical and experiential formats

• 25:00 – From Hollywood IQ to Sports IQ, bridging entertainment and sports

• 30:00 – What sports can learn from K-Pop fandoms

• 35:00 – The future of content creation and audience participation

Additional Links

• Crypto Crowdfunding Goes Mainstream With ConstitutionDAO Bid

• Almost Buying a Copy of the Constitution Is Easy, But Giving the Money Back Is Hard

• Mad Realities Raises $6M Seed Led by Paradigm

• They Launched a TikTok Show About Bodega Cats. It Immediately Went Viral

About The Hosts

Jo Redfern is a digital and youth media specialist who has spent the last five years at the forefront of platforms such as YouTube, Roblox, and TikTok. With a background in traditional broadcast and kids media, Jo is known for turning generational media behaviours into commercial opportunities. Through her consultancy firm, Futrhood, she helps IP owners and rights holders scale engagement and monetisation by leveraging content, platforms, community, and emerging tech. Connect on LinkedIn

Michael Cohen has spent the last decade building at the intersection of sport, media, and the creator economy. As former CEO of Whistle, he scaled the company into a $100M multi-platform media business, driving organic growth and strategic M&A before leading its exit to Eleven Sports and later DAZN.

Today, through his new venture Disruptive Play, Michael partners with companies and creators to shape the next wave of sports and media IP, challenging the status quo and architecting business models for the next era of sport. Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Finance Podcast, Vansa is joined by Evan Roosevelt and Matthew Erley, Co-Founders and Managing Partners at Old Tom Capital, an investment holding company focused on shaping the future of golf as an asset class.

Evan and Matthew bring a rare operator-investor perspective. Evan built Random Golf Club, turning it into a global community and content-to-commerce brand, while Matthew helped scale companies like Drizly (acquired by Uber for $1.1B), Havenly, and Stella. Now, through Old Tom Capital, they’re backing golf businesses with deep sector insight, capital, and hands-on strategic support.

In this conversation, Vansa explores their thesis on golf as an emerging investment ecosystem, how they evaluate opportunity across stages and sectors, and tapping into a growing golf-curious audience.

Timestamps

• 3:00 - The Evolution of Golf: From Aging to Inclusive

• 6:00 - Founding Old Tom Capital

• 10:00 - The Golf Curious Consumer

• 14:30 - Challenges and Opportunities in Golf

• 23:00 - Global Perspectives on Golf

• 33:00 - The Future of Golf and Old Tom Capital

  
  

Additional Links

• Private Golf as a Platform: Capital, Data, and Scalable Loyalty - Whitepaper

  
  

About The Hosts

Vansa Chatikavanij is Co-Founder & Managing Partner at Present Ventures, an investment firm focused on emerging sports, media, and technology. She previously led strategy at Omise (“Stripe of Asia”) and co-founded OmiseGO Network, reaching a $1B+ market cap. Earlier in her career, she worked at the World Bank across 13 markets and has advised organisations including the World Economic Forum, GSIC powered by Microsoft, and Real Madrid NEXT Asia.

Connect on LinkedIn

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Marketing Podcast, Jamie is joined by his co-host, Charlie Copsey, founder of Underground Fan Club, bringing fans closer to talent and brands through iconic experiences.

Charlie began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access.

Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build something radically different: a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.

In this conversation, Jamie dives into Charlie’s unconventional journey, her founding vision for Underground Fan Club, and how breaking the rules of traditional sports marketing and understanding people has become her superpower.

Timestamps

• 3:00 - Charlie’s Journey and Taking Lessons from ‘Fighting Talk’

• 8:00 - The Birth of Underground Fan Club

• 19:00 - Advice for Brands on Working with Talent and The Importance of Authenticity

• 26:00 - The Role of Social Presence for Athletes and Measuring Engagement Over Follower Count

• 37:00 - Expanding the Underground Fan Club Brand

About The Hosts

Jamie Corr is a seasoned sports marketing leader with over 15 years’ experience across partnerships, communications, and brand strategy. He has worked with some of the world’s biggest brands through roles at Burson, MKTG, H&K Strategies, and the International Olympic Committee, helping activate major global properties including the Olympic Games, FIFA World Cup, and Tour de France. He now consults with LA-based sports content studio MILE 44 and has also served on the Board of Basketball Scotland.

Connect on LinkedIn

Charlie Copsey is the Founder & CEO of Underground Fan Club. Having began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build Underground Fan Club, a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Innovation Podcast, Andy is joined by Ali Russell, Managing Director of Extreme H, the world’s first hydrogen off-road racing championship.

Ali has spent the past decade shaping the future of motorsport. As part of the founding team behind Formula E and later as Chief Marketing Officer of Extreme E, he’s been instrumental in proving that sport can be both thrilling and a testbed for sustainability. Now, as Managing Director, he’s leading Extreme E’s bold evolution into Extreme H, a pioneering move from electric to hydrogen-powered racing with global ambitions.

In this conversation, Ali shares his journey from football into motorsport, the innovations driving Extreme E and Extreme H, and the thinking behind the shift to hydrogen. He also reveals details of the series’ new World Cup format and why he believes Extreme H can redefine sustainable motorsport for the next generation.

Timestamps

• 03:00 – Ali’s Background and Motorsport Journey

• 06:00 - Founding Formula E and Leveraging Motorsport to Accelerate Innovation

• 16:00 - The Birth of Extreme E

• 23:00 - Innovations and Gender Equality in Motorsport

• 29:00 - Transition to Extreme H and Hydrogen Technology

Additional Links

On today’s episode, Rich and Andy are joined by Tim Foster MBE, an Olympic champion who has successfully transitioned into leadership and education coaching within the business of sports.

Now Head of Performance for the League Managers Association (LMA), Foster provides mentoring, advice, learning, development programmes, workshops, webinars, and all areas of support relevant to football managers, their wellbeing, career, professional and personal development.

The discussion explores Foster’s journey of high performance, from his early days as an elite athlete to his gold medal win at the 2000 Sydney Olympics. Tim delves into the mental and physical challenges of competing at the highest level, the importance of teamwork, and how those experiences have shaped his approach to coaching and leadership in the business of sports.

Timestamps

• 03:00 – Tim’s Early Rowing Career and Olympic Journey

• 7:00 - Talent Identification and Evolution in Rowing

• 17:00 Setting Goals and Maintaining Drive

• 23:00 Reflecting on Transitioning from Athlete to Coach

• 32:00 Working with Elite Football Managers

• 36:00 - Cross Sport Learning and Leadership

Additional Links

On today’s episode, we kick off the inaugural edition of the Sports Pundit Media Podcast with YouTuber and content creator Manny Brown.

Over the past 13 years, Manny has built one of the most recognisable voices in digital football media, growing from gaming roots into a multi-platform creator with millions of followers. His work spans YouTube stardom, brand collaborations, and founding his own Sunday League football team, Under the Radar FC - a project that blends storytelling, authenticity, and community in a way traditional broadcasters are still trying to replicate.

In this conversation, Manny reflects on his journey from gamer to football creator, the evolution of sports content in the digital era, and the role of gaming and virtual clubs in building fandom. He opens up on the highs and challenges of life as a creator, why community is central to everything he does, and how sports media can better connect with audiences who crave relatable, engaging content.

Timestamps
03:00 – The Birth of Under the Radar FC
07:00 – Engaging the Audience: Lessons for Broadcasters
10:00 – Building and Managing a Community
15:00 – Balancing Personal Brand and Family
22:00 – Innovative Formats in Sports Media
30:00 – Collaborations and Future Aspirations

About The Hosts

Jo Redfern is a digital and youth media specialist who has spent the last five years at the forefront of platforms such as YouTube, Roblox, and TikTok. With a background in traditional broadcast and kids media, Jo is known for turning generational media behaviours into commercial opportunities. Through her consultancy firm, Futrhood, she helps IP owners and rights holders scale engagement and monetisation by leveraging content, platforms, community, and emerging tech. Connect on LinkedIn

Michael Cohen has spent the last decade building at the intersection of sport, media, and the creator economy. As former CEO of Whistle, he scaled the company into a $100M multi-platform media business, driving organic growth and strategic M&A before leading its exit to Eleven Sports and later DAZN. Today, through his new venture Disruptive Play, Michael partners with companies and creators to shape the next wave of sports and media IP, challenging the status quo and architecting business models for the next era of sport. Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

In the inaugural episode of The Pitch Podcast, Andy and Drew discuss the concept of creating this new show which is centered around ideas and innovations across the sports industry, as well as introducing the Sports Pundit Podcast Network.

The conversation explores the idea of extending programming around sports events to create additional value, such as hosting conferences or tourism experiences.

The discussion also delves into various opportunities for enhancing sports tourism and maximising the physical experience of attending sports events.

Timestamps

03:00 - The Evolution of the Sports Pundit Network

06:00  - First Pitch: Formula One Business Summit and Expanding Sports Events with Additional Inventory

15:00 - Sports as Tourism: Capturing Economic Value

29:00 - Conclusion and Invitation for Listener Participation

About

Visit our website (sportspundit.co) to find previous episodes, dive into our newsletters, and connect with other execs both online via the WhatsApp Group and IRL via our social events.

This episode was produced by OH SIX, specialists in sports and branded video content. They bring experience working with F1 teams, Premier League clubs, and some of the world’s top creators. 

This is the fifth episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS.

On today’s episode, Rich is joined by Alex Igual, Sport Technology and Partnership Manager at FIBA.

FIBA is the world governing body for basketball that amongst many other things, is responsible for organising international competitions, establishing the rules and regulations of basketball and developing the game globally. Alex is right at the cutting edge where technological innovation impacts on court outcomes and FIBA’s business objectives.

Connect with Rich on LinkedIn - Here

Connect with Rich on LinkedIn - ⁠⁠Here⁠⁠

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This series is kindly supported by  award-winning sports technology and innovation company, Genius Sports.  

Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting ⁠⁠⁠geniussports.com/perform/⁠⁠⁠

This is the fourth episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS.

On today’s episode of the Sports Pundit Performance Podcast, Andy was joined by Spencer Jones of the Denver Nuggets.

On a two-way contract with the Grand Rapids Gold of the NBA G League, Spencer has continually beat the odds. From being a last minute admission to Stanford to captaining the team for three seasons, and initially going undrafted, only to now find himself in the NBA. 

What is most interesting about Spencer is how he continually applies himself both on and off the court. This includes actively engaging with and investing in startups, particularly in the human performance space, as well as being one of very few NBA players active on LinkedIn.

Filling in on this episode for Rich, Andy does his best to address the conversation from a performance lens, however, I also took an interest in how he thinks about investing and leveraging his position as a professional athlete.

Timestamps

4:00 - Spencer's Journey to the NBA

7:00 - Leveraging Access and Opportunity

14:00 - Angel Investing in Sports and Health Tech

18:00 - Applying Off-Court Investments into On-Court Performance

23:00 - Maximising Sleep and Recovery

27:00 - Future Ambitions

Additional Links

Connect with Spencer on LinkedIn - Here

Connect with Rich on LinkedIn - Here

#AdThis series is kindly supported by  award-winning sports technology and innovation company, Genius Sports.  Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting ⁠⁠⁠geniussports.com/perform/⁠⁠⁠

This is the fourth episode in a series of 5 focused on #Innovation and hosted by Leanne Bats, a former All Blacks and FC Barcelona executive now leading innovation for a regional sports trust in New Zealand. 

On this week's episode Leanne was joined by Rowena Samarasinhe, one of the sharpest systems thinkers in global sport to go deep into women's sport (coincidentally, right off the back of the Lionesses' history-breaking Euros success).

From CMS Law, SPORTFIVE, and commercial rights giant, Dentsu, to working intimately with UEFA, World Athletics, and also athletes like Usain Bolt, Rowena has founded GENSport.

In this conversation, Leanne and Rowena imagine what's possible for the future of the women's sports industry at a time when traditional models in the men's game are increasingly coming under pressure. As they discuss, the path for women's sports should not be a copy paste of the men's game, but instead demand new thinking.

Timestamps

02:00 - Celebrating the Lionesses' Victory

05:00 - Rowena's Journey in Sports

09:00 The Changing Landscape of Sports

11:00 - Innovative Approaches in Women's Sports

15:00 - Challenges and Opportunities in Modern Sports

20:00 - Future of Women's Football

26:00 -  US vs. UK Women's Sports Models

31:00 - Challenges in Women's Sports Investment

35:00 - Innovative Broadcast Strategies

41:00 - Athlete-Centric Fandom

43:00 - Commercial Opportunities in Women's Sports

48:00 - Under the Radar Women's Sports Markets

Additional Links

Connect with Rowena on LinkedIn - Here

Connect with Leanne on LinkedIn - Here

Visit sportspundit.co  to find previous editions of the podcast, access the newsletter, sign up to our WhatsApp community and join us at an upcoming social event in cities all around the world.

This is the third episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS.

On today’s episode, Rich is joined by Nick Davies, the Head of Academy Performance at Crystal Palace.

Nick brings a wealth of experience and insight into how a structured process and a multidisciplinary approach serves both the sporting objectives and business goals of an elite football organisation.

In this conversation, they explore the people, the philosophies, and the practices that shape player developments in elite academies, diving deep into how high performance systems impact not just player development, but also the long-term sustainability and success of a Premier League football club.

Connect with Rich on LinkedIn - ⁠Here⁠

#Ad

This series is kindly supported by  award-winning sports technology and innovation company, Genius Sports.  

Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting ⁠⁠geniussports.com/perform/⁠⁠

On today’s episode, I’m joined by Avelino, a rapper known for his sharp lyricism, deep wordplay, and cultural influence far beyond music.

From his early freestyles on YouTube to collaborations with Stormzy, Aitch, Wretch 32 and Skepta, Avelino’s journey has always been about using his voice to represent something bigger.

Now, he’s stepping into a new arena.

Alongside presenter Harry Pinero and football entrepreneur John Loaiza, Avelino has co-founded Nexus Football Group, a next-generation agency built to reshape the future of football representation. 

Beyond managing talent, Nexus aims to unlock overlooked brilliance, bridge culture and sport, and create a new blueprint for how players are seen, supported, and celebrated.

In this conversation, we talk about the lessons that Avelino brings from music into football, why the system needs disrupting, and how Nexus plans to elevate both the game and the people in it.

Timestamps

02:00 - Journey into Music and Football

04:00 - Music Career Highlights

06:00 - Founding Nexus Football Group

12:00 - Mentorship and Player Development

14:00 - Updating the Agency Model

17:00 - Scouting and Talent Pathways

24:00 - Leveraging Technology in Football

28:00 - Final Thoughts and Closing Remarks

This is the third episode in a series of 5 focused on #Innovation and hosted by Leanne Bats, a former All Blacks and FC Barcelona executive now leading innovation for a regional sports trust in New Zealand. 

On this week's episode Leanne was joined by Jason Steele, a visionary strategist reshaping the way global sports approaches brand and audience growth, engagement, and commercialisation through digital.

Jason is Currently the Head of Marketing Strategy at the International Olympic Committee (IOC), where he has led and executed strategies relating to data and marketing technology, fan engagement and digital experience, including the development of the fan data platform and engagement activations for Paris 2024.

With a career that span creative agencies, media and sports consultancy, Jason blends deep expertise across marketing and commercial disciplines for global brands, agencies, and sports rights holders. He knows how to build the right strategies, technologies, and operating models that connect the dots between data-driven digital fan experiences and unlocking greater commercial value.

In this episode, Leanne unpacks Jason's career journey and his thoughts on how sports rightsholders and potential investors in sport need the correct approaches and levers to drive long-term brand growth. The conversation goes deep into his experience into growing, engaging, and commercialising audiences with innovation at the heart to create long-term value for sports brands.

Timestamps

02:00: Jason’s Career Beginnings at PlayStation and Habbo Hotel

06:00 – Transition to Sports & Brand Activation at JMI

10:00 – Bridging Digital + Sponsorship at CSM

15:00 – Building Fan Data Foundations

21:00 – Long vs Short: Brand vs Performance Marketing

27:00 – Three Pillars: Grow, Engage, Commercialise

32:00 – Segmenting & Valuing Fans

36:00 – AI's Real-World Impact

42:00 – Ownership vs Partnership in Innovation

47:00 – What’s Next? Excitement, Worries, and Recommendations

On today’s episode, I’m joined by Misha Sher, Global Head of Sport, Entertainment and Culture at WPP, and one of the most respected voices in the intersection of sport, creativity, and brand strategy.

Misha has spent the last decade helping some of the world’s biggest brands, from Toyota to eBay, connect with culture through sport. He’s also worked directly with global icons like Pele and Mesut Özil, helping turn talent into brands that last far beyond the pitch.

In this conversation, recorded at the Johan Cryuff ArenA in Amsterdam during Soccerex Europe, we explore what great sponsorship really looks like in 2025, why it's no longer about exposure, but experience, and how WPP works with both talent and brands.

Timestamps

2:00 - Misha's Career Journey

4:00 - The Importance of Networking

06:00 - Working with Pele: Challenges and Insights

10:00 - Building a Personal Brand

15:00 - Athletes Leveraging Media

19:00 - Brand Partnerships and Strategies

23:00 - Working with Alessia Russo

27:00 Case Studies: eBay and Toyota

Connect with Misha on LinkedIn - ⁠Here⁠

Connect with Andy on LinkedIn - Here