A simple Threads post about an $18 apple pie unexpectedly erupted into a heated debate. Here’s what it reveals about today’s culture — and why brands should pay attention.

The Royal Family’s latest crisis isn’t a triumph of leadership—it’s a failure of communication strategy.

A strong social media policy protects your brand and guides employee behaviour. This podcast shares practical tips for building one that works today

Learn about the power of earned media in today’s marketing landscape and how independent media coverage still delivers credibility, sparks momentum, and reinforces your brand’s reputation in ways that owned, shared, and paid channels alone cannot.

Taking a break from blogging and podcasting can recharge your creativity. Here’s why short pauses don’t hurt long-term success.

Authenticity still matters. But let’s not be naïve. Authentic storytelling and smart paid promotion are not mutually exclusive. In fact, the best digital marketing today, in 2025, uses the full toolkit to make the biggest impact.

In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. The good news? You don’t have to be a wizard or master all the platforms. Whether you're managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert.

Solo PR, marketing or social media manager? Here’s how I took an 18-day vacation across Japan—without dropping the ball on client work. Real-world advice on planning, scheduling, delegating, and staying (mostly) unplugged.

A new AI tool might just change the way marketers create content. It’s called Google NotebookLM, and it helped me produce an 18-minute podcast episode that sounds like two humans having a smart, engaging conversation about how to go viral on Threads.

Replying to comments is the gold standard. It boosts visibility, deepens connection, and frankly—it’s just good manners. If someone has taken time out of their day to respond to your content, the least you can do is acknowledge it. But, it’s not always practical.

Smart content curation builds trust. It establishes you as an oracle of good information. It strengthens your relationships with partners, collaborators, and peers. And it keeps your content pipeline flowing without grinding your creative team into dust.

LinkedIn is not just another social network—it’s the world’s most powerful professional platform. And for anyone who’s serious about their career, deleting it might feel like reclaiming your time, but in reality, it’s cutting yourself off from opportunities, credibility, and influence.

With crowded feeds and endless content competing for attention, it's no wonder marketers are looking for smarter ways to make their messages resonate. That’s where content repurposing comes in—not as a shortcut, but as a strategic, resourceful way to extend the life and reach of your best ideas.

AI has entered the chat—and for content creators it’s not going anywhere. For content creators, marketers, and communications professionals, the arrival of powerful AI tools has triggered both excitement and anxiety. Some cheer the massive productivity boost; others worry we’re losing the “human touch.” And a few accuse AI-assisted creators of cheating.

Finding the right balance can feel overwhelming, especially when you’re managing multiple content streams across various platforms. It depends on your objectives, your audience, and your capacity to produce quality content.

The Canadian media industry is shrinking making digital public relations more important than ever. It’s been in decline for over a decade, but recent events highlight just how dire the situation has become.

META’s recent pivot to “Community Notes”, a content moderation model inspired by Elon Musk’s X has sparked a lively debate. META is replacing professional fact-checkers with community-driven moderation and this has significant implications—not just for democracy, but also for brands and corporate communications strategies

Social media is evolving. That’s the big takeaway from 5 Charts that Explain the New Era for Social Media, by Sara Lebow, published by eMarketer. If you’re still running the same ad campaigns and following the same strategies as last year, it’s time to rethink. The landscape is shifting, and smart marketers need to keep up.

 If you’ve noticed that your Instagram profile grid looks a little different lately, you’re not imagining things. Instagram has quietly rolled out a new vertical grid format, shifting away from the classic square thumbnails we’ve all been used to.

The META boycott trend poses a reputational risk for brands more than a real threat to ad performance or audience reach. Instead of leaving META’s platforms, marketers should fine-tune ad targeting, stay neutral in messaging, and monitor engagement for negative reactions.