Summary
In this conversation, Aaron Virola shares his journey as a communication strategist and the profound impact of personal loss on his professional identity. He discusses the importance of resilience, empathy, and authenticity in leadership, especially after experiencing the loss of his wife. The dialogue explores the flawed concept of work-life balance, emphasizing the need to prioritize what truly matters in life. Aaron also shares grounding practices that help him stay present and reflect on his experiences, ultimately leading to a more meaningful and impactful life.
Today’s Guest
Aaron Virola is a communications strategist who has built his career around helping people and brands tell clearer, more human stories. He specializes in guiding companies across AI, cybersecurity, and enterprise technology through the shifting worlds of earned media and generative search. His work centers on elevating leadership voices, building trust, and designing communications systems that create lasting visibility.
Aaron’s personal journey shapes his professional clarity. After navigating profound loss and major life transitions, he has become a strong advocate for honest communication, resilience, and growth. He often writes and speaks about identity, reinvention, and the evolving relationship between humans and technology.
Tune In!
00:00 Journey of Transformation
06:35 Redefining Work-Life Balance
08:39 Embracing Non-Negotiables
14:57 The Power of Presence and Gratitude