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Strap on your Boots
Jason Sherman
337 episodes
5 days ago
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
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Entrepreneurship
Education,
Business,
How To
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All content for Strap on your Boots is the property of Jason Sherman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Show more...
Entrepreneurship
Education,
Business,
How To
Episodes (20/337)
Strap on your Boots
Episode 335: NASA Beyond Rockets: The Psychology of Spaceflight with Al Holland
In this episode of Future Tech, filmmaker Jason Sherman speaks with Al Holland, NASA’s longtime senior operational psychologist, about the human systems behind spaceflight. Holland helped shape how astronauts are selected, trained, and supported for long-duration missions, including the International Space Station and future missions to Mars. Drawing from decades of experience at NASA, Holland discusses how astronauts were selected and trained for long-duration missions, why teamwork and self-regulation matter as much as technical skill, and how isolation, sleep disruption, and separation from family quietly shape performance in space. He also reflects on early astronaut training at places like the Johnsville Centrifuge and how lessons from Cold War research continue to influence modern missions to the International Space Station and future journeys to Mars. This conversation is part of the ongoing research and storytelling behind the documentary “Before the Moon”, which explores the hidden places, people, and systems that made human spaceflight possible.
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5 days ago
22 minutes

Strap on your Boots
Episode 334: How to Automate Your Business and Save Hours a Week with Jane Muir
Save hours every week with Florida attorney and entrepreneur Jane Muir in this episode of Zero to CEO. Learn how Jane used automation to transform her law firm into a lean, highly productive operation. From client scheduling to task management, she breaks down the exact tools and workflows that helped her cut overhead and boost accuracy — without losing the human touch. Perfect for anyone in a service-based business looking to scale smarter.
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1 week ago
15 minutes

Strap on your Boots
Episode 333: Use Your Nervous System to Fuel Business Growth with Luisa Molano
Unlock calm, confident business growth with Luisa Molano in this episode of Zero to CEO. Discover how your nervous system shapes your decisions, creativity, and revenue — and what happens when you shift from survival mode to regulation. Luisa shares tools and insights that helped her build success from a grounded place, not adrenaline. If overwhelm is your norm, this episode offers your roadmap to clarity and resilience.
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2 weeks ago
15 minutes

Strap on your Boots
Episode 332: How to Stand Out in an AI World and Write Books That Sell with Danielle Hutchinson
Discover how a teacher built a thriving ghostwriting business by writing and editing over 200+ books for clients while maintaining authenticity in an AI-saturated market. Danielle Hutchinson reveals the real strategies behind scaling from side hustle to Chief Creative Officer (CCO), including her unique client process, how she humanizes AI-generated content, and why most authors fail at marketing their books. This episode cuts through the typical success guru nonsense to show you practical steps for building a sustainable writing business that generates consistent income.
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3 weeks ago
15 minutes

Strap on your Boots
Episode 331: Live Longer and Live Better with Dr. Gregory Burzynski
Live longer and better with longevity visionary Dr. Gregory Burzynski in this episode of Zero to CEO. Discover how personalized, preventive medicine is replacing the outdated sick-care model through AI, genetic testing, and wearable technology. Dr. Burzynski shares how early detection, healthspan optimization, and daily habits can radically improve your future—today. From clinical insights to practical takeaways, this episode offers a roadmap to proactive healthcare and longer vitality.
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1 month ago
16 minutes

Strap on your Boots
Episode 330: Achieve 12 Months of Results in 12 Weeks with Dan Mintz
In this episode of Zero to CEO, I speak with leading productivity strategist Dan Mintz about how to achieve more in 12 weeks than most people do in 12 months. Dan breaks down the science-backed 12-Week Breakthrough system that integrates proven productivity principles into one powerful execution framework. Learn why short cycles beat annual planning, how to connect your vision to action, and the tools you need to drive consistent progress. Whether you’re a founder, solopreneur, or team leader, this episode will change the way you think about time, focus, and results.
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1 month ago
16 minutes

Strap on your Boots
Episode 329: Reinventing Background Checks with Steven Ward
In this episode of Zero to CEO, I chat with background-check pioneer Steven Ward, founder of GuardianBGI, about how he transformed a solo PI gig into a national investigative firm reshaping law enforcement hiring. Steven reveals what really goes on behind the scenes of police background checks, how outdated systems can put entire communities at risk, and why new technology is essential for modern screening. We also dive into how GuardianBGI scaled in a heavily regulated industry and the startup lessons Steven learned along the way.
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1 month ago
16 minutes

Strap on your Boots
Episode 328: How to Build a Successful Business by Putting Clients First with Ryan Schwartz
While many attorneys chase billable hours and bottom lines, Ryan Schwartz takes a different approach: making every client feel like they truly matter. In this episode, Ryan breaks down how putting people before profits has been the cornerstone of his growing law practice. You’ll learn how he connects with clients on a human level, builds trust in tough situations, and uses community-based relationships to thrive as a legal entrepreneur. If you’re in a service-based business and want to stand out, this episode will show you why empathy and customer service are the ultimate differentiators.
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1 month ago
15 minutes

Strap on your Boots
Episode 327: What Businesses Must Know About Employment Law with Alberto Naranjo
In this episode of Zero to CEO, I speak with Florida employment lawyer Alberto Naranjo, founder of FloridaEmploymentLaw911.com, about the legal pitfalls that entrepreneurs and business owners often overlook. From casual hiring and wrongful termination to wage law violations and EEOC claims, Alberto breaks down the most common mistakes that can lead to costly lawsuits — or even personal liability. Whether you’re hiring your first employee or rapidly scaling a team, this conversation will help you avoid legal landmines and protect your business.
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2 months ago
16 minutes

Strap on your Boots
Episode 326: How to Build Wealth with Passive Real Estate Investing with Stewart Heath
In this episode of Zero to CEO, I speak with real estate investor, CPA, and founder of Harvard Grace Capital, Stewart Heath. We dive into how passive real estate investing can help build long-term wealth — even during uncertain economic times. Stewart shares the strategic principles his firm uses to create consistent returns, why focusing on cash flow is more powerful than chasing capital gains, and how to avoid costly mistakes in syndications. Whether you’re a founder seeking diversification or a cautious investor, Stewart lays out a clear path to generating stable income and maximizing tax advantages — without the hassle of managing properties.
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2 months ago
16 minutes

Strap on your Boots
Episode 325: The Truth About Trading Tech with Eddie Z
In this episode of Zero to CEO, I sit down with 38-year Wall Street veteran and tech pioneer Eddie Z to uncover the truth about trading technology. From surviving market crashes to building elite trading setups, Eddie shares why most traders are losing money before they even make a trade — because of their tech. We dig into the gear that actually matters, why mindset trumps speed, and how to future-proof your trading setup for real profit. Whether you’re a beginner or a seasoned trader, this episode delivers the no-BS trading tech wisdom you need.
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2 months ago
17 minutes

Strap on your Boots
Episode 324: How to Scale Your Startup With Zero Marketing Budget with Anya Cheng
In this episode of Zero to CEO, I speak with Anya Cheng, founder of AI fashion startup Taelor and former product leader at Meta, eBay, and Target. Anya shares her journey from Silicon Valley insider to scrappy startup founder, revealing how she scaled Taelor with zero marketing budget, secured funding from top VCs, and broke barriers as a female immigrant entrepreneur. We dive into the AI behind personalized fashion, lessons from tech giants, and what it takes to build a fast-growing brand on a shoestring. This episode is a must-listen for founders, fashion innovators, and anyone chasing startup success.
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2 months ago
17 minutes

Strap on your Boots
Episode 323: How to Build Anything with AI in 48 Hours with Lazar Jovanovic
In this episode of Zero to CEO, I talk with Lazar Jovanovic, creator of the 50in50 Challenge, about how AI is revolutionizing the way we build software and products. Lazar introduces “Vibe Coding” — his method for building anything with AI in just 48 hours, even if you don’t have a tech background. Learn how AI tools can help you design, debug, and launch your ideas faster than ever before, and discover why the future of engineering is open to everyone with creativity and a problem to solve.
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2 months ago
18 minutes

Strap on your Boots
Episode 322: How to Build a Brand on Innovation Not Imitation with Chanel Martin
In this episode of Zero to CEO, I chat with serial entrepreneur, author, and founder Chanel Martin about her journey from personal pain to patented innovation in the beauty space. Chanel shares how she turned her experience into an AI-powered haircare solution and launched Her Beauty Regimen — a platform designed to uplift indie beauty brands through data, trust, and community. If you’ve ever wondered how to protect your ideas, stand out in a saturated market, and scale with purpose, this episode is packed with real advice and bold inspiration.
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3 months ago
15 minutes

Strap on your Boots
Episode 321: Why High Achievers Seek Risk with Erik Hatterscheidt
In this episode of Zero to CEO, I speak with Erik Hatterscheidt, founder of the Freshline Club, the world’s only global motorcycle expedition club for entrepreneurial men. Erik shares why high-performers crave danger and how raw adventure, discomfort, and brotherhood forge elite leaders. From jungle expeditions to humanitarian missions, we explore how breaking out of “comfortable success” can spark transformation, build legacy, and reignite purpose. If you’re ready to reclaim your edge and lead with impact, this episode will challenge and inspire you. Reach out on LinkedIn for $1000 off a crucible expedition in Guatemala!
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3 months ago
15 minutes

Strap on your Boots
Episode 320: Using Everyday Expenses for Free Travel with Julia Menez
In this episode of Zero to CEO, I chat with Points Strategy Consultant Julia Menez about how to turn your everyday spending into luxury travel. Julia shares how business owners and high-income earners can optimize credit card rewards to save up to 90% on business class flights and 5-star hotels. We break down the biggest mistakes people make, how to choose the right credit cards, and the true value of travel hacking. If you’re ready to stop leaving money on the table and start flying in style, this episode is your passport to smarter rewards.IG: geobreezetravel DM: podcast2025
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3 months ago
16 minutes

Strap on your Boots
Episode 319: Why Trademarks Matter for Amazon Sellers with Anita Mar
In this episode of Zero to CEO, I speak with Anita Mar, founder and CEO of Trademark Angel, about why trademarks are essential for Amazon and e-commerce sellers. With over 6,900 successful trademark filings, Anita explains how protecting your brand not only stops counterfeiters and copycats but also opens the door to new revenue streams. We dive into common IP mistakes, how to secure your trademark affordably, and why now is the time to safeguard your business in the digital marketplace.
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3 months ago
16 minutes

Strap on your Boots
Episode 318: Future Tech: Failure Was Not an Option - Lessons from Apollo with Gene Kranz
Step inside Mission Control with Gene Kranz in this exclusive episode of Future Tech. From Mercury, Gemini, to Apollo 11 through Apollo 13 and beyond, Kranz shares the real stories behind NASA’s most defining missions, and the leadership lessons that still hold true today. Discover why “failure is not an option” and being “tough and competent” were more than catchphrases. Find out how places like Warminster’s centrifuge helped prepare astronauts, and why the Apollo legacy must be preserved. This is history, leadership, and inspiration rolled into one unforgettable conversation.This interview was done in preparation for the upcoming NASA documentary Before the Moon — check it out at https://beforethemoonfilm.com
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4 months ago
43 minutes

Strap on your Boots
Episode 317: How Tax Planning Leads to Business Growth with Yesit Campo
In this episode of Zero to CEO, I speak with Yesit Campo, an experienced valued professional, about how tax planning can drive business growth. We explore how smart strategies around deductions, credits, and exemptions can reduce tax liability and free up resources to invest back into your business. Whether you’re running a startup or scaling a company, this episode breaks down how tax planning is more than just a seasonal task, it’s a growth strategy. Learn how to expand your budget, reinvest your savings, and build lasting financial strength.
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4 months ago
17 minutes

Strap on your Boots
Episode 316: Zero to CEO: How to Be an Advocate for the Public with Edward Cohn
In this episode of Zero to CEO, I sit down with Edward Cohn, a successful advocate and negotiator, to talk about what it really takes to be a voice for those who need it most. As one of Tucson’s top criminal defense attorneys, Edward shares the essential qualities that define a powerful advocate — like authentic empathy, trust-building, and relentless commitment. If you’re curious about what separates good lawyers from great ones, or if you want to learn how to advocate more effectively in your own life or business, this episode delivers insights straight from the courtroom to your earbuds.
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4 months ago
16 minutes

Strap on your Boots
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!