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Strap on your Boots
Jason Sherman
331 episodes
1 day ago
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
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Entrepreneurship
Education,
Business,
How To
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All content for Strap on your Boots is the property of Jason Sherman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Show more...
Entrepreneurship
Education,
Business,
How To
Episodes (20/331)
Strap on your Boots
Episode 329: Reinventing Background Checks with Steven Ward
In this episode of Zero to CEO, I chat with background-check pioneer Steven Ward, founder of GuardianBGI, about how he transformed a solo PI gig into a national investigative firm reshaping law enforcement hiring. Steven reveals what really goes on behind the scenes of police background checks, how outdated systems can put entire communities at risk, and why new technology is essential for modern screening. We also dive into how GuardianBGI scaled in a heavily regulated industry and the startup lessons Steven learned along the way.
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2 days ago
16 minutes

Strap on your Boots
Episode 328: How to Build a Successful Business by Putting Clients First with Ryan Schwartz
While many attorneys chase billable hours and bottom lines, Ryan Schwartz takes a different approach: making every client feel like they truly matter. In this episode, Ryan breaks down how putting people before profits has been the cornerstone of his growing law practice. You’ll learn how he connects with clients on a human level, builds trust in tough situations, and uses community-based relationships to thrive as a legal entrepreneur. If you’re in a service-based business and want to stand out, this episode will show you why empathy and customer service are the ultimate differentiators.
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1 week ago
15 minutes

Strap on your Boots
Episode 327: What Businesses Must Know About Employment Law with Alberto Naranjo
In this episode of Zero to CEO, I speak with Florida employment lawyer Alberto Naranjo, founder of FloridaEmploymentLaw911.com, about the legal pitfalls that entrepreneurs and business owners often overlook. From casual hiring and wrongful termination to wage law violations and EEOC claims, Alberto breaks down the most common mistakes that can lead to costly lawsuits — or even personal liability. Whether you’re hiring your first employee or rapidly scaling a team, this conversation will help you avoid legal landmines and protect your business.
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2 weeks ago
16 minutes

Strap on your Boots
Episode 326: How to Build Wealth with Passive Real Estate Investing with Stewart Heath
In this episode of Zero to CEO, I speak with real estate investor, CPA, and founder of Harvard Grace Capital, Stewart Heath. We dive into how passive real estate investing can help build long-term wealth — even during uncertain economic times. Stewart shares the strategic principles his firm uses to create consistent returns, why focusing on cash flow is more powerful than chasing capital gains, and how to avoid costly mistakes in syndications. Whether you’re a founder seeking diversification or a cautious investor, Stewart lays out a clear path to generating stable income and maximizing tax advantages — without the hassle of managing properties.
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3 weeks ago
16 minutes

Strap on your Boots
Episode 325: The Truth About Trading Tech with Eddie Z
In this episode of Zero to CEO, I sit down with 38-year Wall Street veteran and tech pioneer Eddie Z to uncover the truth about trading technology. From surviving market crashes to building elite trading setups, Eddie shares why most traders are losing money before they even make a trade — because of their tech. We dig into the gear that actually matters, why mindset trumps speed, and how to future-proof your trading setup for real profit. Whether you’re a beginner or a seasoned trader, this episode delivers the no-BS trading tech wisdom you need.
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1 month ago
17 minutes

Strap on your Boots
Episode 324: How to Scale Your Startup With Zero Marketing Budget with Anya Cheng
In this episode of Zero to CEO, I speak with Anya Cheng, founder of AI fashion startup Taelor and former product leader at Meta, eBay, and Target. Anya shares her journey from Silicon Valley insider to scrappy startup founder, revealing how she scaled Taelor with zero marketing budget, secured funding from top VCs, and broke barriers as a female immigrant entrepreneur. We dive into the AI behind personalized fashion, lessons from tech giants, and what it takes to build a fast-growing brand on a shoestring. This episode is a must-listen for founders, fashion innovators, and anyone chasing startup success.
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1 month ago
17 minutes

Strap on your Boots
Episode 323: How to Build Anything with AI in 48 Hours with Lazar Jovanovic
In this episode of Zero to CEO, I talk with Lazar Jovanovic, creator of the 50in50 Challenge, about how AI is revolutionizing the way we build software and products. Lazar introduces “Vibe Coding” — his method for building anything with AI in just 48 hours, even if you don’t have a tech background. Learn how AI tools can help you design, debug, and launch your ideas faster than ever before, and discover why the future of engineering is open to everyone with creativity and a problem to solve.
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1 month ago
18 minutes

Strap on your Boots
Episode 322: How to Build a Brand on Innovation Not Imitation with Chanel Martin
In this episode of Zero to CEO, I chat with serial entrepreneur, author, and founder Chanel Martin about her journey from personal pain to patented innovation in the beauty space. Chanel shares how she turned her experience into an AI-powered haircare solution and launched Her Beauty Regimen — a platform designed to uplift indie beauty brands through data, trust, and community. If you’ve ever wondered how to protect your ideas, stand out in a saturated market, and scale with purpose, this episode is packed with real advice and bold inspiration.
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1 month ago
15 minutes

Strap on your Boots
Episode 321: Why High Achievers Seek Risk with Erik Hatterscheidt
In this episode of Zero to CEO, I speak with Erik Hatterscheidt, founder of the Freshline Club, the world’s only global motorcycle expedition club for entrepreneurial men. Erik shares why high-performers crave danger and how raw adventure, discomfort, and brotherhood forge elite leaders. From jungle expeditions to humanitarian missions, we explore how breaking out of “comfortable success” can spark transformation, build legacy, and reignite purpose. If you’re ready to reclaim your edge and lead with impact, this episode will challenge and inspire you. Reach out on LinkedIn for $1000 off a crucible expedition in Guatemala!
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1 month ago
15 minutes

Strap on your Boots
Episode 320: Using Everyday Expenses for Free Travel with Julia Menez
In this episode of Zero to CEO, I chat with Points Strategy Consultant Julia Menez about how to turn your everyday spending into luxury travel. Julia shares how business owners and high-income earners can optimize credit card rewards to save up to 90% on business class flights and 5-star hotels. We break down the biggest mistakes people make, how to choose the right credit cards, and the true value of travel hacking. If you’re ready to stop leaving money on the table and start flying in style, this episode is your passport to smarter rewards.IG: geobreezetravel DM: podcast2025
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2 months ago
16 minutes

Strap on your Boots
Episode 319: Why Trademarks Matter for Amazon Sellers with Anita Mar
In this episode of Zero to CEO, I speak with Anita Mar, founder and CEO of Trademark Angel, about why trademarks are essential for Amazon and e-commerce sellers. With over 6,900 successful trademark filings, Anita explains how protecting your brand not only stops counterfeiters and copycats but also opens the door to new revenue streams. We dive into common IP mistakes, how to secure your trademark affordably, and why now is the time to safeguard your business in the digital marketplace.
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2 months ago
16 minutes

Strap on your Boots
Episode 318: Future Tech: Failure Was Not an Option - Lessons from Apollo with Gene Kranz
Step inside Mission Control with Gene Kranz in this exclusive episode of Future Tech. From Mercury, Gemini, to Apollo 11 through Apollo 13 and beyond, Kranz shares the real stories behind NASA’s most defining missions, and the leadership lessons that still hold true today. Discover why “failure is not an option” and being “tough and competent” were more than catchphrases. Find out how places like Warminster’s centrifuge helped prepare astronauts, and why the Apollo legacy must be preserved. This is history, leadership, and inspiration rolled into one unforgettable conversation.This interview was done in preparation for the upcoming NASA documentary Before the Moon — check it out at https://beforethemoonfilm.com
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2 months ago
43 minutes

Strap on your Boots
Episode 317: How Tax Planning Leads to Business Growth with Yesit Campo
In this episode of Zero to CEO, I speak with Yesit Campo, an experienced valued professional, about how tax planning can drive business growth. We explore how smart strategies around deductions, credits, and exemptions can reduce tax liability and free up resources to invest back into your business. Whether you’re running a startup or scaling a company, this episode breaks down how tax planning is more than just a seasonal task, it’s a growth strategy. Learn how to expand your budget, reinvest your savings, and build lasting financial strength.
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2 months ago
17 minutes

Strap on your Boots
Episode 316: Zero to CEO: How to Be an Advocate for the Public with Edward Cohn
In this episode of Zero to CEO, I sit down with Edward Cohn, a successful advocate and negotiator, to talk about what it really takes to be a voice for those who need it most. As one of Tucson’s top criminal defense attorneys, Edward shares the essential qualities that define a powerful advocate — like authentic empathy, trust-building, and relentless commitment. If you’re curious about what separates good lawyers from great ones, or if you want to learn how to advocate more effectively in your own life or business, this episode delivers insights straight from the courtroom to your earbuds.
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3 months ago
16 minutes

Strap on your Boots
Episode 315: Future Tech: How an Astronaut Rescued a Satellite with Terry J. Hart
In this very special episode of Future Tech, I speak with former NASA astronaut, fighter pilot, engineer, and professor Terry J. Hart about his extraordinary journey from the Air Force and Bell Labs to piloting the Space Shuttle Challenger on the first-ever satellite repair mission. We dive into his role operating the Canadarm to capture and repair the Solar Max satellite, the intense training that prepared him for high-stakes moments in space, and the lessons he brought back to Earth about engineering, teamwork, and problem-solving under pressure. Terry also shares how his experiences now fuel his work mentoring the next generation of aerospace innovators at Lehigh University, offering rare insight into the people and preparation behind historic space missions.
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3 months ago
29 minutes

Strap on your Boots
Episode 314: Unlock the Future of AI with Nandan Nayampally
In this episode of Zero to CEO, I speak with tech pioneer Nandan Nayampally, CEO of Baya Systems, about how next-generation semiconductor innovations are advancing intelligent computing. We discuss the critical role of hyper-efficient data movement in unlocking AI’s full potential, the shift beyond Moore’s Law through chiplet design, and how software-defined architectures are revolutionizing performance and speed-to-market. Nandan also dives into how these breakthroughs are accelerating progress in automotive and infrastructure AI, offering a powerful look at the future of intelligent systems.
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3 months ago
16 minutes

Strap on your Boots
Episode 313: How to Fix Your GA4 and Scale with Confidence with Joshua Lauer
In this episode of Zero to CEO, I speak with marketing intelligence expert Joshua Lauer about how business leaders can turn their marketing data from a confusing mess into a growth machine. With experience transforming data for 100+ clients and generating over $500K in revenue within two years, Joshua shares the biggest analytics mistakes marketers make—especially with GA4—and how to avoid them. Learn how to ditch vanity metrics, automate reporting, and build a marketing data warehouse that drives smarter, faster decisions. If you’re tired of guessing and ready to scale with clarity, this episode is for you.
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3 months ago
15 minutes

Strap on your Boots
Episode 312: Strategic Solutions for Smarter Growth with Bobby Goodman
In this episode of Zero to CEO, I speak to Bobby Goodman, CEO of Mulework, about how businesses can unlock smarter growth with customized strategies that put people and performance first. Bobby shares how to identify critical gaps, align strategy with execution, and avoid the trap of following flashy trends. We dive into why innovation and customer-centric thinking are essential for long-term success, and when bringing in a consultant can create real impact. If you're ready to build a sustainable growth blueprint, this episode lays the foundation.
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4 months ago
15 minutes

Strap on your Boots
Episode 311: The Future of Managing Data and Insights with Benjamin Talin
In this episode of Zero to CEO, I chat with serial entrepreneur and futurist Benjamin Talin about why the old ways of running businesses — and even the consulting industry — are due for a major disruption. Benjamin shares how data-driven insights are transforming management by helping leaders find hidden gaps, prioritize the right levers for growth, and drive impact with limited time and resources. If you’re tired of gut-based decisions and ready to future-proof your company with smart strategy, this episode delivers the blueprint.
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4 months ago
17 minutes

Strap on your Boots
Episode 310: How to Build a $10K Per Month Trading Business with Troy Noonan
In this episode of Zero to CEO, I speak with Trading Lifestyle Leader Troy Noonan, also known as the Backpack Trader, about building a $10K/month trading business in just 30 minutes a day. Troy shares how he developed a simple and repeatable system that helps professionals generate consistent income without quitting their day jobs or watching charts all day. From busting trading myths to revealing real student success stories, this episode is packed with insights for anyone who wants to build financial freedom through smart, stress-free trading.Get your quick start trading boot camp worth $1,000 for 90% off by texting 775–204–7717
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4 months ago
16 minutes

Strap on your Boots
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level.  You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!