Joe Rampley is the Creative Brand Manager at Forest, London’s homegrown ebike company. He joins the show to talk about their new campaign.

In this episode we discuss:

• Why perfection is overrated
• The insight behind Forest’s new campaign
• Why they rebranded
• How ad placement is as equally important as creative
• How you measure success when building a brand
• Why Ritson’s Mini MBA is worth the money

Full show notes, including a transcript, links to everythingdiscussed and contact details can be found on the episode page.

Joe Rampley

Joe leads Forest’s Creative Team, shaping the brand’s voice across everything from campaigns to positioning. He began his career as a freelance designer and illustrator, always with a keen interest in cycling culture.

After a design internship with Deliveroo, he moved in-house and now serves as guardian of the Forest brand, overseeing all things creative for Forest.

Find Joe on LinkedIn