Paul Makaya is the Founder and CEO of Bergast House, one of Zimbabwe’s most progressive integrated advertising agencies, that produces work that fuses insight, design, and purpose to drive both business growth and cultural impact.
In this episode we discuss:
Talk To Your Customers Research
I'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do.
All the details and the survey are on this page.
A full transcription, contact details and enhanced show notes can be found here: https://eximomarketingstrategy.com/never-average-with-paul-makaya-strategy-sessions-podcast/
Chloë Davies is a multi award-winning founder, a transformation consultant, chef and creative visionary whose work sits at the intersection of creativity, culture and social.
In this episode we discuss:
Talk To Your Customers Research
I'm running a survey at the moment to find out how frequently marketers speak to customers and what they learn if/when they do.
All the details and the survey are on this page.
Show Notes
The full show notes, transcription and links to everything Chloë talks about can be found on the episode page here.
Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding.
In this episode we discuss:
Cynthia Harris
Cynthia Harris, MBA, leads 8:28 Insights, a consumer insights and marketing strategy agency rooted in cultural competence and human understanding. With a pre-agency career spanning Abbott Nutrition, P&G, McCormick, and Bath & Body Works, she blends nearly 20 years of experience with a passion for empathy and human stories.
An award-winning industry leader and a distinguished Insights Association Laureate, Cynthia is a sought-after speaker and thought leader, recognized for her contributions to the industry and her ability to make brands more human. A tennis enthusiast and world traveler, Cynthia calls Columbus, Ohio, home. Cynthia also serves as an Insight's Association North Central Chapter Board Director.
If you enjoyed the show, please give it a 5* rating.
Find the full show notes, transcript and links on the episode page.
Brendan McDowell is the founder of BPerfect Cosmetics and Voduz Hair. He’s built two amazing brands (from a background in sales) by investing in community and social media.
In this episode we discuss:
Brendan McDowell
Founded in Belfast in 2012 by visionary entrepreneur Brendan McDowell, BPerfect Cosmetics set out to revolutionise the beauty industry with products that are easy to use, versatile, and transformative. Brendan’s game-changing approach caught the spotlight in 2017 on Ireland’s Dragons’ Den, where he wowed all five Dragons and secured offers from two, to which he later declined.
Since then, Brendan has been nominated for Ernst & Young’s Entrepreneur of the Year and earned multiple awards for his bold entrepreneurial spirit. Today, BPerfect is a global beauty powerhouse, stocked in over 2,000 locations across Ireland, the UK, and internationally.
Known for its cult-favourite makeup, tanning essentials, and more recently, skincare, BPerfect has also partnered with top makeup artists and influencers to create standout collections like the Stacey Marie Carnival Collection, LMD Collection, and Annalivia Collection.
With record-breaking sales on TikTok and a spot among the top five beauty brands in the UK and Ireland, BPerfect is leading the way with exciting new revenue streams and unstoppable growth.
Find Brendan on TikTok and Instagram
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
If you want the podcast emailed to you sign up for it onthe Eximo Marketing website.
Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.
Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow.
In this episode we discuss:
Phillip Oakley
Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands grow and stand out across industries like technology, medtech, and consumer goods. In 2012, he founded Common Giant, a boutique consultancy that helps businesses leverage branding as a competitive advantage in a crowded marketplace.
Phillip has also served as VP of Brand Strategy, helping retail brands sell in, stand out, and sell through while consulting on marketing strategy and creative execution for various business models.
An energetic keynote speaker, Phillip shares insights on branding and creativity. He also lectures junior creatives and small businesses on effective marketing and is an eternal student of branding and marketing, having completed the Marketing Week Mini MBA and MAD//Masters.
Find Phillip on LinkedIn.
Recommendations
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
Transcript
A full transcript is available on the episode page here.
Paul has been deep in brand diagnosis, strategy and realisation for over 25 years. You need to hear how he thinks about brands.
In this episode we discuss:
Paul Bailey
25+ years professional experience in brand diagnosis, strategy, realisation – improving experience, empowering culture, achieving business objectives.
A deep knowledge in brand, strategy, business leadership, marketing and communication. Working with global businesses to fast-scaling startups, across a myriad of industries, with diverse target audiences and business objectives.
Supported by academic expertise including MA Brand, Communication & Culture (Goldsmiths, London), Mini-MBA Marketing (Marketing Week), and extensive writing, speaking, and lecturing on brand, strategy & marketing.
Find Paul on LinkedIn
Recommendations
I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
A full episode transcription is available from the show page.
Devora Rogers developed the methodology deployed for Google's groundbreaking ZMOT research. Yes, THAT Zero Moment of Truth research.
In this episode we discuss:
Devora Rogers
Consultative insights and strategy has been Devora's passion for more than a decade.
She has led research teams, developed the methodology deployed for Google's groundbreaking ZMOT research, launched global offices, and worked with dozens of global brands including Google, Gatorade, Nespresso, Snapchat, and Audacy, among others.
She is a regular public speaker at industry events and her TedX on the Future of Shopping and Retail has been viewed over 250,000 times
Find Devora on LinkedIn.
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
Magda is a research professor at the Ehrenberg-Bass Institute in Adelaide. She has been widely published in academic journals and authored two chapters in How Brands Grow 2.
In this episode we discuss:
The full transcript is available on the episode page.
Magda Nenycz-Thiel
Before her current role as Industry Growth Professor, Magda was Mars Professor of Marketing, a Chair funded by Mars Incorporated. Prior to this she led the Institute’s Mars Marketing Lab, a R&D initiative funded by Mars Incorporated from 2013-2016.
As Industry Growth Professor, Magda, together with a research team at the Institute, pioneers research into category growth and leads the Industry Growth Initiative which focuses on applying discoveries to improve the ways that growth investments are made within organisations.
Magda’s core areas of expertise are category and industry growth, e-commerce and neuromarketing. Her work has been published widely including in the Journal of Advertising Research, European Journal of Marketing and Journal of Business Research. She is also the author of two chapters in How Brands Grow Part 2, “Building Physical Availability” and “Online shopping – is it different?”.
Magda regularly presents at domestic and international conferences to industry and academic audiences, as well as to the Institute’s Sponsors. She publishes regularly in international journals and has also written a number of book chapters.
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy.
Tickets available from here.
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
Úna is the co-founder of The Indie List, Ireland’s leading platform for connecting businesses with top-tier freelance talent across marketing, creative, and digital disciplines.
In this episode we discuss:
Links
A full set of show notes, including transcript, can be found on the episode page on the Eximo Marketing website.
James Hurman does a lot. He’s a strategist, a creative, an entrepreneur, an investor, a teacher and a great bloke.
In this episode we discuss:
James Hurman
Over the course of his advertising career, James won more than 50 awards for advertising effectiveness. In 2013, he was named the world’s number-one strategic planning director.
Since then, James has co-founded and scaled multiple global brands, including brand health trackerTracksuit and non-alcoholic canned cocktail producerAF Drinks. He also foundedPreviously Unavailable, a venture studio that helps startups create new products, scale business ventures, and build their brand.
James has published multiple books; the most recent,Future Demand, explores how startups can expand beyond their initial audience of early adopters. He’s also authored multiple marketing effectiveness studies, including “The Effectiveness Code” and “The B2B Effectiveness Code.”
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use codeEximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke.
Ticketsavailable from here.
Host Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn orInstagram.
Make sure you subscribe to get the podcast directly orsign up for it here to have it emailed when it's released.
If you enjoyed the show, please give it a 5* rating.
Find the full show page including transcription, here: https://eximomarketingstrategy.com/tracksuit-marketing-with-james-hurman-strategy-sessions-podcast/
Nils Wimby is an experienced leader in marketing with a strategic mindset and a proven track record of generating value.
In this episode we discuss:
The architect, plumber and pipe wrench Problemformuleringsprivilegiet (a great word to say if you don’t speak Swedish) Volvo and their journey to premium Jaguar’s rebrand and if it as a good idea How Mindshare approaches sustainable growthStrategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
The full show notes, including transcript can be found here.
Dan Knowlton, the co-founder of Knowlton, has delivered millions in trackable sales for some of the world’s leading brands.
In this episode we discuss:
Dan Knowlton
Dan Knowlton, the co-founder of Knowlton, accidentally discovered a game-changing marketing strategy in 2017 called 'Advertainment' that has delivered millions in trackable sales for some of the world’s leading brands.
Starting with humorous videos crafted in a spare room with his brother, now co-founder Lloyd, Knowlton has propelled brands like Wahl, BBC Storyworks, and Sunny D to new heights. Additionally, Dan shares his insights as the co-host of the Business Anchors podcast & on stages around the world.
Find Dan on LinkedIn or via his company website, https://knowltonmarketing.co.uk/
Links
My First Million Podcast
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.
You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.
Show Page
Find the full episode home page, including a transcript here: https://eximomarketingstrategy.com/relaunching-an-icon-with-dan-knowlton-strategy-sessions-podcast/
Suzanne is the Director CEE, Google Customer Solutions and a long time Googler.
In this episode we discuss:
The full episode page, including links and a transcription can be found here: https://eximomarketingstrategy.com/customer-insight-with-suzanne-claassen-strategy-sessions-podcast/
Carrie Rose runs Rise at Seven, the Search-First creative agency from the UK that’s taking over America.
In this episode we discuss:
Strategy Masterclass with Seth Godin
I’m doing a series of strategy masterclasses with Seth Godin in 2025. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £195 instead of the full rate of £265. See the link below for full details.
The show notes, links and transcription can be found on the Eximo Marketing website.
Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:
Aaron Ahuvia
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn and holds an appointment in the College of Engineering’s program on Human Centered Design as well as at the UM-Ann Arbor’s Penny W. Stamps School of Art and Design.
He completed his Ph.D. in Marketing at Northwestern University’s Kellogg Graduate School of Management, where he worked with Professor Philip Kotler (‘the father of modern marketing’).
Strategy Sessions Host - Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.
Make sure you subscribe to get the podcast directly or sign up for it here to have it emailed when it's released.
Recommendations
Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences!
This is the final episode in the 2024 Black History Month mini series.
In this episode we discuss:
A full transcript and show notes can be found on the ep homepage.
Blessing is the Business Inclusion Programme Manager at NatWest, where her role focusses on breaking down barriers to enterprise for Ethnic Minority owned businesses across the UK. We talk about the challenges and opportunities for Ethnic Minority owned businesses and the impact on the country.
This is the second episode in the 2024 Black History Month mini series.
Blessing Mutamba
Blessing is also a co-lead of the NatWest Group Global Multicultural Network which promotes inclusion and allyship for employees working within NatWest across all the offices in Europe, India, UK, USA and Asia.
Full show notes are on the Eximo Marketing website.
This episode was recorded live at Ulster Bank as part of our mini series for Black History Month.
It features David Levin and Charmaine McConville.
In this episode we discuss:
Miracle is the Head of Search at John Lewis Finance, with over a decade of experience helping global and national brands increase their visibility. In this episode we discuss: • Organic and paid search playing nicely together • The importance of brands in search • Working for the darling of the British high street • Building effective teams • The difference between Nigerian and British education • A future career for Miracle Find a full transcript and links for Miracle on the Eximo Marketing website.
Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.
In this episode we discuss:
Find all the show notes, including Allen's contact details, on the main episode page.