Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.

In this episode we discuss:

• Why you shouldn’t chase seniority
• Building from DTC to retail
• The power of design for Sneak
• Satanic cults for marketing activations
• Building a brand around gaming culture
• Finding the sweet spot between nerd culture and popular culture
• The creative pressure to stay true to the brand heritage
• The impact of price promotion on brand
• Building communities for marketing while not “selling out”

Full show notes, including contact details and a transcript can be found here on the show page.