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Strategy Sessions
Andi Jarvis
101 episodes
1 week ago
Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.
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Marketing
Business
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Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.
Show more...
Marketing
Business
https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/5515213/5515213-1748933723703-f532f22512bb4.jpg
Building a brand people love with BPerfect's Brendan McDowell
Strategy Sessions
57 minutes 8 seconds
5 months ago
Building a brand people love with BPerfect's Brendan McDowell

Brendan McDowell is the founder of BPerfect Cosmetics and Voduz Hair. He’s built two amazing brands (from a background in sales) by investing in community and social media.

 

In this episode we discuss:

  • Work life balance
  • Building a community of fans
  • Following social trends and social selling
  • Dragons Den and Made Up In Belfast
  • Opening on the High Street when everyone said “the High Street is dead”
  • Staying close to the customer as your role evolves into CEO
  • Launching in Superdrug
  • Rethinking sales from a strategic perspective
  • What comes next


Brendan McDowell

Founded in Belfast in 2012 by visionary entrepreneur Brendan McDowell, BPerfect Cosmetics set out to revolutionise the beauty industry with products that are easy to use, versatile, and transformative. Brendan’s game-changing approach caught the spotlight in 2017 on Ireland’s Dragons’ Den, where he wowed all five Dragons and secured offers from two, to which he later declined.

Since then, Brendan has been nominated for Ernst & Young’s Entrepreneur of the Year and earned multiple awards for his bold entrepreneurial spirit. Today, BPerfect is a global beauty powerhouse, stocked in over 2,000 locations across Ireland, the UK, and internationally.

Known for its cult-favourite makeup, tanning essentials, and more recently, skincare, BPerfect has also partnered with top makeup artists and influencers to create standout collections like the Stacey Marie Carnival Collection, LMD Collection, and Annalivia Collection.

With record-breaking sales on TikTok and a spot among the top five beauty brands in the UK and Ireland, BPerfect is leading the way with exciting new revenue streams and unstoppable growth.

Find Brendan on TikTok and Instagram

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

If you want the podcast emailed to you sign up for it onthe Eximo Marketing website.

Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.


Strategy Sessions
Andi Jarvis (Eximo Marketing) talks to some of the world’s best marketers and shares hints, tips and insight to help you become a better marketer.