Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidit...
All content for Strength in Numbers with Marcus Crigler is the property of Marcus Crigler and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidit...
Episode 10: How to Build a Real Estate Business That Runs Without You (Culture Blueprint) with Marck de Lautour
Strength in Numbers with Marcus Crigler
46 minutes
2 months ago
Episode 10: How to Build a Real Estate Business That Runs Without You (Culture Blueprint) with Marck de Lautour
What if your real estate business could thrive even when you’re not there? In this episode, Marcus Crigler interviews someone who has transitioned from being a true hustler, buying houses on the Courthouse Steps and flipping them, to now serving as the CEO of a major organization in Kansas City. Marck de Lautour, CEO of SBD Housing and Best Offer Kansas City, unpacks what it really takes to build a business that runs from the owner’s box and why culture, not just strategy, is the secret weapo...
Strength in Numbers with Marcus Crigler
Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidit...
