When the market’s booming, it is easy to believe the good times will never end. But what happens when the music stops and your holding costs start eating you alive? In this episode, Marcus Crigler shares a hard lesson many real estate entrepreneurs are learning right now: the danger of ignoring the 10% Reserve Rule. He walks through the true story of a once-successful builder who went from making millions to losing it all, and the simple financial discipline that could have saved his business...