Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidit...
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Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidit...
Episode 5: How to Build a NET Million Dollar Real Estate Business
Strength in Numbers with Marcus Crigler
43 minutes
2 months ago
Episode 5: How to Build a NET Million Dollar Real Estate Business
Most investors want to make a million dollars, but few know how actually to keep it. In this episode, Marcus Crigler talks with Benmont Locker, founder of Ramp REI, about what it really takes to build a lean, profitable real estate business that nets seven figures. Benmont walks through the real numbers behind a million-dollar business, from how much to spend on marketing and people, to how to build profit into your operations from day one. If you’ve ever wondered what a healthy, scalable rea...
Strength in Numbers with Marcus Crigler
Most real estate businesses don't fail because of bad deals; they fail because the owner isn't watching the right numbers. In this episode of the Strength in Numbers Podcast, Marcus Crigler is joined by Caden for a real, unscripted KPI draft built specifically for real estate entrepreneurs heading into 2026. Instead of rattling off a generic metrics list, they walk through a fantasy-football–style draft, each selecting the KPIs they believe matter most when it comes to control, liquidit...
