In this episode of the FilmTalks podcast our hosts focus on the key insights from the According to Berghs trend report 2024/25, focusing on how creative shifts impact visual storytelling and marketing. They highlight trends such as the need for meaningful media, the focus on driving action beyond awareness, the distinction between visual noise and depth, the evolving role of AI as a co-creator, and the rise of decentralised storytelling across platforms. Ultimately, the episode advocates for creating content with purpose and intention in the current media landscape. The podcast is generated by AI @https://studio86.se/en #BerghsSchoolofCommunication