In this episode of the FilmTalks podcast, produced by AI at Studio 86, Stockholm, Sweden, our hosts discuss major shifts anticipated in the media and entertainment industry for 2026. The episode focuses on predictions from the AlixPartners Media & Entertainment Predictions Report, detailing six core trends that will transform the ecosystem.
Key predictions include the rise of streaming "co-opetition" through bundling and shared ad networks, and a "great convergence"between platforms like YouTube and Netflix, which are expanding their content scopes. Crucially, the sources emphasize that AI agents will become new gatekeepers of content discovery, making Answer Engine Optimization (AEO) essential for visibility.
Furthermore, the script highlights an increasing demand for premium, measurable, ad-supported content and the multiplying value of intellectual property (IP) through AI integration in gaming. The hosts conclude by summarizing that flexibility, partnership, and multi-format content creation are necessary for studios and marketers to succeed in this evolving landscape.
Disclaimer:
This Podcast is Produced by AI at https://studio86.se/en
FilmTalks: The Briefing — What the Industry Is Actually Doing (Not Just Posting)
Inspired by Edition #11 of The Only Newsletter by Niclas Rahm (COO, CMO & Partner at LIWLIG)
In this 29-minute FilmTalks episode, we explore one of the most important shifts happening in brand experience and event strategy today. Inspired by Niclas Rahm’s latest edition of The Only Newsletter, we dive into how events are evolving from one-off moments into powerful story engines, proof platforms, and cultural signals that shape behaviour far beyond the room.
Topics covered include:
• The move from stunts to repeatable, story-driven formats
• Events as temporary newsrooms with built-in media angles
• Why earned-first storytelling outperforms paid reach
• The rise of intimate 30–80 person “precision rooms”
• Proof moments vs. purpose talk
• Seasonal, multi-chapter experiences
• Story-ready formats designed to create real accountability
• Why Nordic brands have a natural advantage in participatory culture
This episode looks at these shifts through the lens of film production, live events, and brand storytelling — and what they mean for CMOs, heads of comms, creatives, and brand leaders in 2026.
🎙 FilmTalks Podcast is an independent production created by AI at Studio 86, Stockholm, Sweden, for educational and creative discussion purposes.
This week on the FilmTalks podcast, we explore one of the most transformational shifts in the digital world: the rise of the agentic internet.
Inspired by the research of Duncan Roberts, Associate Researcher at Cognizant, this episode breaks down how AI agents are moving from simple helpers to fully autonomous decision-makers that negotiate, transact, and operate on our behalf.
We discuss:
• Why the traditional, screen-based internet is becoming obsolete
• How the agentic internet changes the role of humans from executors to policy-setters
• What “Agent Experience (AX)” means — and why businesses must prioritize it
• The technical foundations future-ready companies must build
• How this shift will impact film production, media, entertainment, and content discovery
If you're a creator, marketer, founder, or tech leader, this episode gives you the essential insights you need to understand — and prepare for — the next digital revolution.
Disclaimer: The FilmTalks Podcast is produced by AI at Studio 86, Stockholm, Sweden.
https://studio86.se/en
In this episode of the FilmTalks podcast our hosts discuss the immediate and future implications of AI-generated actors in the film industry. The hosts focus heavily on the controversy surrounding "Tilly Norwood," the world’s first fully synthetic actress, who was condemned by the performers’ union SAG-AFTRA for posing a threat to human creativity. The conversation explores the technological processes used to create these deep-learning performers, which are capable of optimising audience empathy, while also addressing the ethical and legal challenges related to digital ownership and likeness rights. Ultimately, the discussion balances the potential of AI to enhance post-production and democratise filmmaking against the danger of erasing human performance and centralising power within studios.
Disclaimer: This podcast is produced by AI @Studio86 Stockholm, Sweden.
In this episode of the FilmTalks Podcast titled "The Pornification of AI: Ethics, Freedom, and the Future of Digital Culture," our hosts scrutinise the recent shift in policy by OpenAI CEO Sam Altman to allow erotic content for verified adult users of ChatGPT. The hosts explore whether this decision represents a move toward creative freedom or an acceleration of the pornification of AI, noting that sexual expression has historically driven new technologies like cinema and the printing press. The conversation navigates several complex issues, including consumer demand for intimate AI companions, the political pressure to protect minors from sexual chatbots, the ethical challenge of deepfake exploitation, and the ultimate impact of AI on the future of human intimacy and connection. Throughout the conversation, the hosts address the intersection of art, desire, and technology, concluding that creators and policymakers bear a heavy responsibility in shaping this new digital landscape.
Disclaimer: This podcast is made by AI at Studio 86, Stockholm, Sweden.
In this episode of the "FilmTalks" podcast our hosts discuss strategies for building a successful global marketing campaign with a focus on film and media production. The podcast episode is inspired by an article titled "The Global Playbook: Building a Global Marketing Campaign" by Peter Mackness of Wolfestone UK. Throughout the discussion, the hosts expand on Mackness's six key steps for international scaling, starting with thorough market research to understand cultural context. They emphasise the importance of a clear language strategy that moves beyond simple translation to adopt transcreation, which is the process of adapting emotional meaning rather than just words. Finally, the hosts explain that success requires localising every element of content, maintaining brand consistency, and continuously testing and optimising the campaign based on audience feedback.
In this weeks episode of the FilmTalks podcast, titled The Human Touch: AI, Authenticity, and Creative Trust. The hosts explore the complex relationship between artificial intelligence and human creativity, particularly focusing on how audiences perceive the authenticity of content created with AI assistance. The discussion is framed by feedback received from a previous episode, specifically the comment about AI enhancing creativity "without losing the human touch," which serves as the central question for the hosts. Throughout four segments, the hosts examine whether audiences judge the method of creation or the emotional impact of the work, using case studies from film, music, and advertising to discuss ethical considerations and the psychological aspects of authenticity. Ultimately, the episode concludes that while AI offers greater efficiency, the value remains in the human choices and the audience's desire for genuine connection.
Disclaimer: This podcast is made by AI at Studio 86, Stockholm, Sweden. https://studio86.se/en
In this episode of the FilmTalks podcast our hosts focus on the evolving nature of creative production, drawing a parallel between Quincy Jones's use of new technology in creating Michael Jackson’s Thriller and the modern integration of Artificial Intelligence (AI). Inspired by Pierre Côté’s LinkedIn article, the hosts argue that audiences and critics should judge creative work based on its final impact and emotional resonance, not the method or tools used in its creation. They assert that just as synthesizers were once controversial, AI is currently misunderstood; AI acts as an expanded toolkit for producers, generating options that still require human taste and selection to finalise the art. The source uses the creation of a fictional AI-generated artist, Océanne Chamberland, as a case study to demonstrate that audiences can emotionally connect with media regardless of whether the creator is human or synthetic. Ultimately, the hosts conclude that technology, including AI, serves to power ideas but does not replace the fundamental requirement for human artistry and judgment.
Disclaimer: This podcast is made by AI @ https://studio86.se/en
In this episode of the FilmTalks podcast, we take a deeper dive into how AI, Local SEO, and storytelling are transforming small business marketing. Inspired by insights from Ken Tucker—founder of Changescape Web, bestselling author, and host of the Marketing Guides for Small Businesses podcast—we explore:
How AI empowers creativity without replacing the human touch.
Why Local SEO is the single most important digital strategy for small businesses in 2025.
The power of authentic video storytelling to connect with customers and boost visibility.
Real-world strategies that work even for businesses on tight budgets.
Key ethical considerations in using AI responsibly.
Packed with practical insights and actionable takeaways, this episode is a must-listen for business owners and marketing managers who want to grow smarter, not harder.
Stay tuned until the end for our three key takeaways and a special message from Studio 86.
NB: This podcast is created by AI at https://studio86.se/en
In this weeks episode of the FilmTalks podcast, our hosts focus on the rapid adoption of AI-Only Campaigns in marketing and filmmaking. The hosts explain that major brands are moving beyond experimentation, now entrusting AI to generate every element of a campaign, including visuals, video, and social content, which represents a significant shift in traditional workflows. Brands are pursuing this approach primarily due to four key benefits: dramatic speed increases, greater cost efficiency, improved ability for personalization and variation, and the democratization of production power. However, the hosts acknowledge severe challenges, such as concerns over generic quality, the potential lack of emotional authenticity, and complex legal and ethical issues surrounding ownership and originality. Finally, the sponsor, Studio 86, argues that the most effective strategy involves using human strategy and creative oversight to guide the AI, ensuring the campaigns are not only efficient but also resonant and aligned with brand integrity.
NB: This podcast is created by AI at
In this weeks episode of the FilmTalks podcast our AI hosts focus on the impact of Artificial Intelligence on the creative industries, particularly filmmaking and marketing, drawing inspiration from James Hurst Chief Creative Officer at ZAG, previously Head at Rogue School. Key themes explored include the creative identity crisis faced by professionals, the analogy of AI as a "microwave"that enhances but does not replace human skill, and the urgent need for addressing ethical and legal concerns regarding AI-generated content. This podcast is generated by AI at https://studio86.se/en
In this episode of the FilmTalks podcast we focus on the evolution of retail and marketing strategies. The central theme revolves around the idea that the traditional "marketing funnel" is no longer effective due to shifts in consumer behaviour and technology. Instead, the podcast advocates for a "flywheel model," which positions the customer at the core of an ongoing cycle involving marketing, sales, and service. This new approach emphasises "shoppable entertainment," "omnichannel personalisation," and fostering "customer communities" through strategic storytelling and video content. The discussion highlights how media's role has expanded beyond mere advertising to encompass various stages of the customer journey, ultimately suggesting Studio 86 as a solution for brands to adapt to this "connected commerce" landscape. This podcast is made by AI https://studio86.se/en
Twenty years ago, Google Docs reinvented the way we work together. Today, generative AI is transforming collaboration once again — and this time, the impact goes far beyond the office.
In this episode of FilmTalks, we explore insights from Vishnu Sivaji’s article “Collaboration in the Age of AI” and uncover what it means for filmmakers, marketers, and storytellers.
👉 Discover how AI is:
Unlocking breakthrough storytelling with tools like Gemini and Google Vids 🎬
Democratizing data insights, making analysis accessible to everyone 📊
Enabling seamless global teamwork across time zones 🌍
This conversation reveals why AI doesn’t replace creativity — it amplifies it, giving us the freedom to focus on imagination, innovation, and storytelling that connects. This podcast is made by AI @ https://studio86.se/en
The provided text, a podcast script from "FilmTalks," discusses vibe marketing, a contemporary approach to brand communication focusing on emotional resonance rather than direct sales. Hosts Emma and Liam explain that vibe marketing utilises elements like motion, music, and tone to create an atmosphere, aiming to make viewers feel a certain way and align with a brand's identity. They highlight the role of AI tools in enabling rapid content generation and adaptation for this fast-paced marketing style, particularly on platforms like TikTok. The script offers examples of successful vibe marketing from brands like Duolingo and Notion, contrasting them with less effective attempts at "corporate trendjacking." Finally, the hosts explain how their company, Studio 86, assists clients in developing authentic, adaptable vibe marketing strategies by focusing on brand values and desired audience emotions. This podcast is made by AI @ https://studio86.se/en
In this episode of the "FilmTalks" Podcast, Positivity Performs discusses how a positive media environment significantly enhances advertising effectiveness, based on a robust study by MAGNA and Pinterest. The research, which used biometric and eye-tracking data from over 4,300 participants, revealed that ads placed in uplifting contexts achieved 35% higher purchase intent and nearly 50% greater brand favourability and preference. This heightened performance is attributed to increased emotional receptivity and cognitive fluency, where people are more engaged and trusting when feeling relaxed or inspired. Surprisingly, the study found that a positive environment can outperform creative excellence in driving brand preference and trust, suggesting that the platform's emotional tone is as crucial as the ad's message. Brands are advised to audit their media mix, prioritise positive environments, and track emotional impact, as shifting existing creative to more positive platforms yielded up to a 24% ROI uplift. This podcast is made by AI @Studio86 https://studio86.se/en
In this episode of the FilmTalks podcast our hosts focus on the key insights from the According to Berghs trend report 2024/25, focusing on how creative shifts impact visual storytelling and marketing. They highlight trends such as the need for meaningful media, the focus on driving action beyond awareness, the distinction between visual noise and depth, the evolving role of AI as a co-creator, and the rise of decentralised storytelling across platforms. Ultimately, the episode advocates for creating content with purpose and intention in the current media landscape. The podcast is generated by AI @https://studio86.se/en #BerghsSchoolofCommunication
In this episode of FilmTalks podcast, titled "The Business of Creativity," our hosts explore how creative studios can achieve enduring success by integrating business acumen with artistic talent. The hosts highlight the common pitfall of studios focusing solely on individual projects rather than cultivating long-term assets and diverse revenue streams. They discuss the strategic adaptations of successful entities, including establishing direct distribution and repurposing content across various platforms. The conversation features insights from Studio 86, illustrating the practical application of building partnerships and maximising the lifespan of creative work. Ultimately, the episode emphasises the necessity of audience ownership, AI integration, and intellectual property development for sustained growth in the creative industries. This podcast is made by AI @ https://studio86.se
In this episode of the FilmTalks podcast we focus on "Going Live – Why Interactive Video Is the Future of Brand Engagement" features hosts Alex and Jamie discussing the increasing importance of live and interactive video content for brands. They emphasise how these formats foster direct, real-time engagement, boosting audience participation, trust, and visibility on social media platforms. While acknowledging the accessibility of going live, Alex and Jamie highlight the value of professional production studios like Studio 86 for delivering high-quality live events and dynamic interactive video experiences. They argue that expert assistance ensures technical proficiency and enhances brand perception, making it a worthwhile investment for businesses seeking impactful online presence through product launches, Q&As, and interactive training. This podcast is made by AI @ https://studio86.se
This FilmTalks podcast episode, inspired by George Hughes' Startups Magazine article, discusses five common errors brands make with video content. Hosts Alex and Jamie unpack these mistakes, which include a lack of strategic planning, underestimating production complexity, poor distribution strategies, inconsistent branding, and attempting to handle all aspects internally. They emphasise the importance of professionalism and clear objectives for effective video creation. This podcast is made by AI at @ https://studio86.se/en
This FilmTalks podcast episode, inspired by George Hughes' Startups Magazine article, discusses five common errors brands make with video content. Hosts Alex and Jamie unpack these mistakes, which include a lack of strategic planning, underestimating production complexity, poor distribution strategies, inconsistent branding, and attempting to handle all aspects internally. They emphasise the importance of professionalism and clear objectives for effective video creation. This podcast is made by AI @ https://studio86.se/en