In this episode of the FilmTalks podcast our hosts focus on the evolving nature of creative production, drawing a parallel between Quincy Jones's use of new technology in creating Michael Jackson’s Thriller and the modern integration of Artificial Intelligence (AI). Inspired by Pierre Côté’s LinkedIn article, the hosts argue that audiences and critics should judge creative work based on its final impact and emotional resonance, not the method or tools used in its creation. They assert that just as synthesizers were once controversial, AI is currently misunderstood; AI acts as an expanded toolkit for producers, generating options that still require human taste and selection to finalise the art. The source uses the creation of a fictional AI-generated artist, Océanne Chamberland, as a case study to demonstrate that audiences can emotionally connect with media regardless of whether the creator is human or synthetic. Ultimately, the hosts conclude that technology, including AI, serves to power ideas but does not replace the fundamental requirement for human artistry and judgment.

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