Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

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Rebecca West, Interior Design Marketing Strategist & Client Communication Coach

11 episodes

1 month ago

What does it actually takes to go from “wide-eyed intern” to confident design-firm owner? What does it feel like to be two years into running your own studio? In this very special episode of Stuff Interior Designers Need To Know Rebecca sits down with her former Seriously Happy Homes team member, Rachel Poe, to unpack the real-world lessons she carried from her early days into running her own thriving firm. She spills the specifics—from realizing she knew absolutely nothing at the beginning (...

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Episodes (11/11)

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep. 11: From Intern To Studio Owner: Rachel Went From ‘I Know Nothing’ to Running a Successful Studio

1 month ago

53 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep. 10: What It Really Takes To Set Up Flat Fees For Interior Design Services with Houston-Based Designer Caron Woolsey

Grab a drink and get ready for the most real talk, spill-the-tea convo, not just about what it takes to set up a flat fee billing system, but also about the reality of leading a team, growing a design firm, saying no, and marketing a small business. In this candid conversation, Rebecca sits down with Texas-based designer Caron Woolsey of CW Interiors to unpack the real-world journey from hourly billing to profitable, sanity-saving flat fees. Caron shares practical, specific detail...

2 months ago

53 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep. 9: Updating Her Website Copy Helped Interior Designer Amanda Welch Attract Ideal Clients

What happens when an interior designer finally gets crystal clear about who she works with—and who she doesn’t? In this episode, interior designer Amanda Welch of Brooksvale Design (Woodinville, WA) shares how refining her website copy, clarifying her process, and boldly posting pricing transformed her business. Amanda tells us why it was scary (but powerful) to put pricing on her website, how adding personality to her copy started attracting the right projects, and shares a big shift t...

3 months ago

27 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 8: Make your Contractor Your Best Referral Partner: How-To Tips for Contractor-Friendly Interior Design Files

Want your contractor to rave about you (and send you referrals)? Turns out, the secret isn’t great design—it’s great design files! You know: floor plans, elevations, and material lists. They aren’t just nice to have. They are essential to a smooth project! In the latest episode of Stuff Interior Designers Need to Know, Rebecca chats with general contractors Chris and Lisa of Raincap Construction (Seattle, WA) to get the inside scoop on what makes design documentation truly contractor-fr...

9 months ago

58 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 7: Don't Give Away The Rights To Your Name! and Other Essential Legal Advice About Licensing, Trademarks, & Copyright from Lawyer Nicole Dolgon

Want to Be the Next Joanna Gaines or Nate Berkus? Here's What You Need to Know About Licensing Your Name Ever wondered what it takes to build a brand like Joanna Gaines, Nate Berkus, or Jonathan Adler—the kind that turns your name into a household one (and a revenue stream)? You’re not alone! In this episode of Stuff Interior Designers Need to Know, we’re diving into the world of licensing, trademarks, copyrights, and patents with Nicole Dolgon, an attorney at ESCA Legal in New York. If you’v...

11 months ago

52 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 6: A Logo Is NOT A Brand! and Other Essential Interior Design Marketing Advice from Website Designer Robyn White

In this episode of Stuff Interior Designers Need to Know we enjoy a masterclass on marketing strategies for interior designers with Robyn White of RDW Design Studio, a website design firm dedicated to Interior Designers. She may have come to the industry thanks to an embarrassing addiction to HGTV <cue the cringe lol> but she's since learned exactly what it actually takes to be a professional interior designer offering luxury services to exacting clients, and loves helping designers n...

1 year ago

39 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 5: What Can You Learn From Someone Who Used to Write For Elle Decor? Straight Talk for Interior Designers with Copywriter Kamala Nair

In this episode of Stuff Interior Designers Need to Know I sit down with Kamala Nair, CEO of Kamala Nair, Inc, a copywriting firm dedicated to Interior Designers, to help us understand when - and how - to work with a professional copywriter. Having worked for Elle Decor Magazine as a content writer, and West Elm as a copy writer, she's got behind-the-scenes knowledge on what it takes to reach the luxury client and tell the unique story of your designs. This episode is a must-lis...

1 year ago

53 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 4: Stop Charging Your Clients For Credit Card Fees! And Other Smart Advice From Interior Design Bookkeeper Natalie Spears of Vintage Grey

In this episode of Stuff Interior Designers Need to Know I sit down with Natalie Spears, CEO of Vintage Grey, a bookkeeping firm dedicated to Interior Designers, to reveal the bookkeeping essentials every designer needs. From the often-ignored legal pitfalls of co-mingling funds (it’s not just a bookkeeping nightmare!) to those dreaded credit card processing fees (and why avoiding them might actually cost you clients) Natalie shares priceless advice about what interior designers...

1 year ago

1 hour

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 3: This Interior Designer Isn't Afraid of AI, and Here's Why

Hey interior designers! We’re living in an exciting era, watching AI technology unfold before our eyes. Of course, just like when the printing press, the telephone, or even TV emerged, people are scared AI is going end life as we know it. Are they right? Is AI going to take our interior design jobs? 🔍 In this episode, we explore: Why AI isn't as threatening to interior designers as it seems.The current limitations of AI in design, from wonky fingers to impractical build concepts.The irr...

1 year ago

14 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 2: How to Create an Interior Design Website: A Roadmap That Leads Your Clients to a YES!

In this episode of Stuff Interior Designers Need to Know we talk about the fundamentals of building in interior design website. Whether your DIYing your first site, or finally investing in a professional website designer develop, this episode will give a roadmap that decomplicates the ecosystem of your site and turns it into a conversion machine! In 17 short minutes we'll cover: Function First: Prioritize functionality over aesthetics when designing your website, just as you would when design...

1 year ago

17 minutes

Stuff Interior Designers Need To Know: Insider Industry Advice for Residential Interior Designers

Ep 1: Is this podcast for YOU? The Intro Episode

In this first episode, host Rebecca West introduces the heart and soul of the Stuff Interior Designers Need to Know podcast. With over 17 years of residential interior design experience, Rebecca shares her mission to help designers, especially those new to the industry or transitioning from other careers, gain the respect and success they deserve. Whether you're a solo designer or leading a team, this podcast will offer valuable insights on everything from business strategy and client communi...

1 year ago

10 minutes