In this episode of The SubBase Show, host Eric Helitzer breaks down why automation is no longer a “nice to have” in construction—it’s a competitive advantage. With labor shortages, rising project complexity, and data flowing from every direction, manual systems built on spreadsheets, emails, and phone calls simply can’t keep up. Eric walks through how automation removes friction from material procurement, invoicing, and approvals so teams can move faster and make better decisions with less effort.

You’ll hear how real-time data, centralized systems, and automatic invoice reconciliation change the game for subcontractors, project managers, and finance teams alike. From tracking material histories and vendor pricing to tightening cashflow and improving forecasting, this episode shows how smart workflows align field, office, and vendors around one reliable source of truth—and why companies that embrace automation now will be the ones that stay ahead.

Chapters
[Start] Why Automation Matters Now More Than Ever
01:10 Fixing Procurement Bottlenecks with Real-Time Visibility
02:03 From Data Logs to Invoice Matching: What Automation Actually Does
02:56 The Future of Procurement: Data, Prediction, and Competitive Advantage
03:51 Four Steps to Start Automating Your Workflows

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn

In this episode of The SubBase Show, host Eric Helitzer uncovers one of the least glamorous, but most financially impactful parts of a subcontractor’s business: the material database. While often buried in spreadsheets, accounting software, or outdated internal systems, the material database sits at the center of nearly every major purchasing, forecasting, and cost-control decision. When it’s inconsistent, disorganized, or overloaded with duplicate item names, it  inflates budgets, slows down workflows, and makes accurate forecasting nearly impossible.

Eric breaks down why construction teams struggle to keep this critical dataset clean, and what happens when the field, office, and vendors use different naming conventions and descriptions, or incomplete information. He shows how a modern, centralized, controlled database creates huge downstream benefits: faster quoting, clearer purchasing, better invoice reconciliation, more predictable budgeting, and standardized communication across every project.

If this episode got you thinking about the health of your own material database, or if you’re ready to build one system your field, office, and vendors can actually trust, reach out to SubBase for a personalized demo. See exactly how a standardized, centralized database can eliminate errors, streamline purchasing, and bring real control to your job costs.


Chapters
[Start] Why Material Databases Matter: Eric opens by explaining how inconsistent item naming, scattered spreadsheets, and outdated accounting records silently distort budgets and forecasting.
00:58 The Hidden Cost of Inconsistency: A look at how supplier naming inconsistencies, duplicate items, and manual updates create confusion and inaccurate spend history.
01:12 How Traditional Systems Break Down: Eric outlines why spreadsheets and accounting tools fail as material databases, and how errors compound across projects.
01:58 The SubBase Approach: A walkthrough of SubBase’s flexible, standardized, visual material database and how it eliminates miscommunication between field, office, and vendors.
02:58 From Clean Data to Clean Workflows: How a centralized database improves forecasting, ordering accuracy, cost control, and invoice matching.
04:11 A Tale of Two Contractors: Eric compares a spreadsheet-driven workflow with a SubBase-driven one to show real-world differences in accuracy, clarity, and speed.

Links and Resources

• How to manage your material database | SubBase
• SubBase Website
• Eric Helitzer on LinkedIn

In this episode, we break down one of the construction industry’s most overlooked challenges: invoice reconciliation. Eric Helitzer explains why matching invoices, purchase orders, and delivery tickets is such a time-consuming burden and why manual processes make it even harder. He talks about what goes wrong in traditional workflows and the hidden risks these outdated systems can create for your construction teams.

Eric demonstrates a better way with automation. You’ll learn how streamlining reconciliation dramatically reduces manual touchpoints. By empowering field teams, improving office-site communication, and strengthening relationships with vendors, automation becomes a strategic advantage. 

Chapters
[Start] Introduction: Why invoice reconciliation matters and why it’s so difficult to manage.
01:13 Automation as the Solution: How automation can transform reconciliation speed and accuracy.
02:25 Bridging the Gap: A look at real-time visibility, centralized communication, and improved collaboration across teams.
03:58 The Power of Reduced Touchpoints: How getting rid of multiple manual touchpoints can reduce risks and friction.

Links and Resources

• Invoice Reconciliation: How Do You Keep Up? | SubBase
• SubBase Website
• Eric Helitzer on LinkedIn

Want a demo? Book here.

In this episode of The SubBase Show, Eric Helitzer covers the topic of cost codes; more importantly, the importance of automating your cost codes. While manual entry has been the system for many years, it is no longer the most reliable or efficient method for inputting cost codes and keeping track of purchases. Eric shows how the SubBase system can help to automate the system you already have, making your productivity skyrocket and your errors plummet.

This conversation hits on the importance of changing with the times and using automation technology to help improve your company’s efficiency. With the right tools, your team’s success is just around the corner with SubBase’s guide to automation. 

Chapters
[Start] The Importance of Cost Codes: Eric introduces the episode with the importance of cost codes and the influence they have in the construction world.
01:12 Manual Input Errors: Why manual input isn’t the most efficient way to track cost codes, and how it leads to errors.
02:05 Five Pros to Using SubBase: Five ways that SubBase can help you automate your system to track cost codes and order purchases.
04:10 Tracking Frequent Purchases: The episode wraps up by touching on the importance of automation and why it can be a benefit to your company.

Links and Resources

• Cost Codes: How Are You Managing Your Spend? | SubBase
• SubBase Website
• Eric Helitzer on LinkedIn

Want a demo? Book here.

When job sites are running hot and schedules are tight, even small miscommunications between the field and the office can snowball into delays, budget surprises, and frayed relationships. In this episode host Eric Helitzer breaks down why that disconnect happens in the first place—and what to do about it. He walks through how much of a subcontractor’s day is really tied up in material management, why fragmented tools and channels cause friction, and how to rethink collaboration as a shared system instead of a series of one-off handoffs. 

You’ll hear how bringing vendors into the same workflow, giving field and office teams a shared source of truth, and designing role-specific views can reduce manual rework, prevent missed orders, and improve project outcomes. 

Chapters
[Start] Why Collaboration Breaks Down: Eric explains how field and office teams often operate in parallel instead of together, and why material-heavy workflows make alignment mission-critical.
01:52 Friction Points in the Real World: Eric walks through the common failure points that create delays, rework, and budget surprises.
02:42 The Four Pillars of Alignment: Eric introduces four core pillars—a centralized platform, real-time updates, tailored role-based views, and vendor collaboration powered by data.
04:16 Turning Data and Culture into an Edge: How better collaboration improves procurement, speeds up problem solving, strengthens team culture, and ultimately more predictable project success. 

Links and Resources

• SubBase.io
• Blog: How to Foster Collaboration Between Field Teams and Office Staff
• Eric Helitzer on LinkedIn

Book a Demo with SubBase

On this episode of The SubBase Show, host Eric Helitzer takes a deep dive into the five bottlenecks holding construction teams back, and how each one can be transformed into an opportunity for speed, clarity, and profit. From scattered communication between the field and office to manual invoice matching and slow procurement cycles, Eric unpacks the hidden inefficiencies that drag subcontractors down and shows how simple process shifts can create massive gains in productivity.

This conversation is a practical roadmap for anyone who manages purchasing, budgets, or project workflows. Whether you’re a field supervisor juggling material requests or a project manager trying to stay ahead of cost overruns, you’ll learn how centralization, automation, and smarter data use can unlock a smoother path from request to reconciliation.

Chapters
[Start] Breaking the Bottlenecks: Eric introduces the five biggest workflow challenges facing subcontractors, and how each one hides an opportunity for breakthrough performance.
00:58 Disparate Workflows: How scattered communication between field, office, and vendors slows production.
02:10 Tracking Cost Codes: How manual cost-tracking hurts accuracy, and how automated, integrated coding gives teams real-time financial visibility.
03:55 Invoice Reconciliation: How automation eliminates mismatches and delays, turning reconciliation into a fast, predictable process.
04:44 Material Requests from the Field: How digitizing field requests gives both office and field teams visibility, reducing downtime and keeping projects moving.

Links and Resources

• Five bottlenecks to turn into breakthroughs | SubBase 
• SubBase Website
• Eric Helitzer on LinkedIn

In this episode of The SubBase Show, host Eric Helitzer dives into one of the biggest productivity challenges facing contractors today: inefficient field operations. From handwritten requisitions to missing material requests, outdated manual processes continue to drag projects behind schedule and over budget. Eric explores how smart tools and digital workflows are transforming the way teams manage procurement, communication, and inventory in the field.

Listeners will learn how automation and connected systems eliminate the daily friction between field and office, creating a clear path to faster decisions, cleaner data, and higher profitability. Eric also walks through practical steps every subcontractor can take to assess workflows, choose the right technology, and train teams for adoption, setting the stage for lasting efficiency and growth.

Chapters:
[Start] Why Field Efficiency Matters: How productivity challenges in the field impact every layer of a construction project, from the jobsite to the bottom line.
00:24 Breaking Down the Manual Mess: A deep dive into how handwritten requests, disconnected systems, and manual data entry create costly slowdowns and communication breakdowns.
01:41 Smarter Tools, Stronger Teams: How digital solutions and automation bring structure to field operations, from real-time requisitions to organized inventory management and supplier tracking.
02:21 Closing the Field-to-Office Gap: Discover how smart tools bridge communication between teams, centralize project data, and replace guesswork with visibility and informed decision-making.
03:30 Building a Smarter Future: Practical steps for assessing workflows, choosing the right tech, and training teams for long-term adoption.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn

When every project deadline feels tighter than the last, the difference between chaos and control often comes down to one thing: workflow. In this episode of The SubBase Show, host Eric Helitzer unpacks one of construction’s biggest hidden costs: manual, disconnected processes that slow teams down and drain profits.

You’ll hear how connected systems, smarter automation, and clear data visibility are transforming communication across teams, from foremen to financial specialists. With practical steps for mapping your current processes, centralizing data, automating repetitive tasks, and driving adoption, this discussion shows how streamlining empowers your people to do their best work.

Chapters
[Start] The Workflow Bottleneck: Eric opens by breaking down how disconnected workflows create hidden costs, slow approvals, and lead to cashflow gaps.
01:02 When Growth Outpaces Your Systems: Eric explains why connecting data, people, and approvals under one system is key to scaling sustainably.
03:03 The Three Pillars of Streamlining: Control, Collaboration, Clarity: A closer look at how automation centralizes purchasing, reduces email clutter, and gives teams real-time visibility into spending, materials, and decisions.
04:05 Four Steps to Smarter Workflows: Eric outlines a clear framework for teams ready to modernize their operations.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn

Procurement is one of those behind-the-scenes functions that touches nearly every part of a construction project but often gets overlooked. In this episode, Eric Helitzer takes a deep dive into procurement automation. He explores how inefficiencies in manual workflows quietly drive up costs, delay projects, and strain vendor relationships. This discussion sheds light on why automation is no longer optional for competitive construction businesses, but rather a necessity.

This episode gives a clear understanding of the benefits of digitizing procurement, from real-time visibility and improved decision-making to cost savings and streamlined communication. Along with these points, Eric also breaks down the key steps to implementing procurement automation successfully, including the best practices that can be applied to both small contractors and large firms.

Chapters
[Start] Introduction: Eric introduces the episode by laying out the importance of procurement processes.
00:55 The Challenges of Manual Processes: Problems in manual challenges such as inefficiencies, delays, and hidden costs are talked about.
02:08 How Automation Works: Automation processes are shown as a way to make manual processes more efficient and less prone to error.
02:53 Four Steps to Implementation: Eric lays out four key steps that can help companies make the shift from manual to automated procurement.
05:47 Advantages and Practices: Eric shares how transparency and planning lead to smoother operations.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn

Host Eric Helitzer tackles one of the most overlooked, yet critical, parts of every construction project: material tracking. Manual tracking methods have been the most utilized tool in construction companies, but they are also the root cause of many costly errors. This episode explores why traditional tracking systems can no longer keep up with modern-day projects, and how emerging technology is reshaping the field of construction.

Eric shares the power of using AI-powered material tracking systems. He covers topics such as visibility, automation, and error prevention, as a means to help companies prevent problems before they arise. No matter your role in the construction world, this episode offers a roadmap for adopting new tools and technologies without disrupting your current workflows.

Chapters
[Start] Introduction: Eric introduces the topic of today’s episode: material tracking in construction.
01:07 Challenges of Manual Material Tracking: Eric describes the many challenges a company can face with manual tracking systems and shares changes that need to be made.
02:40 AI-Powered Material Tracking: Eric introduces the solution to manual tracking, which is using the power of AI. He shares the benefits of AI for tracking materials.
03:28 The SubBase Way to Using AI: Eric shares the program available through SubBase’s website to help companies start implementing AI-powered tracking systems.
05:45 The Future of Material Tracking: The episode is wrapped up with a look into the future of companies using AI tracking systems.

Links and Resources

• SubBase Website

Vendor management shouldn’t feel like controlled chaos—but for most construction companies, it does. Between field requests, accounting approvals, and vendor follow-ups, it’s easy to get buried under paperwork, late payments, and communication breakdowns. In this episode of The SubBase Show, we’re breaking down a smarter way to manage vendors and invoices without adding complexity to your workflow.

Host Eric Helitzer walks through how modern procurement platforms are helping contractors, project managers, and accounting teams eliminate manual processes and unify communication across every department. From setting up vendors correctly to automating invoice processing, you’ll learn how small process improvements can lead to massive time savings and stronger vendor relationships. 

Chapters
[Start] The Hidden Cost of Vendor Chaos: Why traditional invoice management slows everyone down.
00:53 The True ROI of Efficiency: How connected workflows save time and money.
02:20 Four Steps to Streamline Vendor Management: Practical improvements that drive real results.
5:00 Trust Through Transparency: How visibility strengthens vendor and client relationships.

Links and Resources:

• SubBase Website
• Eric Helitzer on LinkedIn

Picking up where they left off, James Taylor and Eric Helitzer dig into how AI actually works in SubBase: voice-to-text requests from the field, automatic terminology translation between superintendents and vendors, and invoice reconciliation that eliminates the manual matching grind. Eric explains that different trades order differently, and the platform needs to reflect real workflows, not force new ones, to drive adoption.

The conversation broadens to what civil engineers and owners consistently get wrong. Eric advocates for more field time, earlier contractor involvement in design, and thorough geotechnical work upfront because underground surprises cost 10x more to fix mid-job. He wraps up the conversation with advice on embracing technology, attracting younger talent, and the two things he'd tell a civil engineering student in an elevator: get in the field and remember your designs affect every trade, not just the civil contractor.

Chapters
[Start] AI, Layered Right: Voice requests, automated reconciliation, and building interfaces that match how different trades actually order materials.
04:02 What Engineers Miss: Getting out of the office, involving contractors in design, and why constructability reviews catch problems before they're expensive.
06:44 The Underground Gamble: Why cutting corners on geotechnical investigation stalls jobs, delays critical paths, and forces costly redesigns.
09:35 Don't Fear the Change: Cultural buy-in from the top, showing younger talent where the industry's headed, and treating tech adoption as investment, not expense.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• The Mom Test (book)
• The Civil Engineering Podcast 

SubBase CEO and founder Eric Helitzer sits down with James Taylor from the Civil Engineering Podcast to unpack the material management chaos that plagues civil contractors. A third-generation builder who studied at the University of Florida's Rinker’s School of Construction Management, Eric moved from specialty concrete work in Miami to GC operations and early Procore adoption. That path exposed a stark disconnect: while GCs were digitizing RFIs and submittals, civil contractors were still scribbling material requests on cardboard boxes.

The conversation zeroes in on friction points unique to civil work: managing everything from ductile iron pipe to consumables, navigating multiple distributors, and bridging the gap between field crews who know what they need and office teams struggling to interpret the terminology. Eric explains how SubBase centralizes fragmented workflows and uses AI to let contractors speak their language while the technology handles translation and automation behind the scenes.

Chapters
[Start] From Rinker to the Real World: Eric's construction management education, early field experience with specialty trades, and the family GC business that shaped his understanding of procurement pain points.
02:35 The Civil Contractor's Material Challenge: Why civil work is 80% labor and materials, the complexity of managing multiple distributors and engineer-approved items, and the communication breakdowns between field, office, and vendors.
04:06 The Procore Moment: How early adoption of digital tools at the GC level opened Eric's eyes to what could be digitized and what was still being managed manually at the subcontractor level.
09:45 Consumables: The Overlooked Crisis: Why missing snap ties can shut down a Monday pour, how small items get lost while everyone tracks the big pipe, and the real-world impact of fragmented material workflows.
11:16 AI Without the Friction: How SubBase uses artificial intelligence to let contractors order using their own terminology while building databases that reduce manual entry and create actionable historical insights.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• The Civil Engineering Podcast

SubBase CEO, Eric Helitzer, and Tats Nakagawa sit down for a practical, field-first look at construction procurement including what breaks, why it breaks, and how to fix it without blowing up what already works. Eric traces his path from the University of Florida’s Rinker School of Construction Management into high-rise concrete at Baker Concrete, then into GC operations and early Procore adoption. Those experiences shaped how he thinks about procurement today: it’s a people-and-process problem spanning field, office, vendors, and accounting, not just a software feature list.

They dig into the real adoption blockers (“if it ain’t broke”), why owners and C-suites respond to value-oriented ROI walk-throughs, and how SubBase focuses on the specialty-trade and self-performing GC level where materials chaos lives. Eric shares early founder lessons, a relationship-driven go-to-market, and the plan to deepen vendor workflows so confirmations and lead times move as fast as jobsite reality. 

Chapters
[Start] Rinker to Baker: UF internships, sustainable construction focus, and high-rise concrete work that taught critical-path scheduling and materials control.
04:14 From Paper to Platform: Early Procore adoption at a GC, seeing manual workflows fail at scale, and the first SubBase prototypes in the field with subcontractors.
08:30 “If It’s Not Broke…” (It Is): Education over assumptions including quantifying hidden costs, aligning owners, purchasing, PMs, and accounting with a value-oriented ROI session.
15:08 Beyond the Sub: Vendor Workflows and Responsiveness: Why vendor-side tools, faster confirmations, and shared history matter as much as price.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• The Mom Test (book)
• Specified Growth Podcast on YouTube

Picking up where they left off, David Corson and Eric Helitzer focus on how to modernize procurement without breaking what already works. Eric outlines a layered, practical use of AI: let field teams request items in the language they’ve always used, map those terms to vendor SKUs behind the scenes, and use automation for the tedious parts like line-item matching, discrepancy flags, and routing all while preserving the relationships that drive construction. 

The pair also talk about the mindset shift leaders need to make to treat digitization as an investment with measurable opportunity cost, not as a sunk expense. Eric shares contact paths for teams ready to tighten the loop between field, office, and vendors, and closes by challenging contractors to quantify the time they’re losing to manual steps.

Chapters
[Start] From On-Site to Online: Lessons from the last four years: remote coordination, selective travel, and smarter time use with video tools.
03:27 AI, Layered the Right Way: Mapping field terms to vendor SKUs, automating reconciliation, and respecting relationship-driven purchasing.
06:34 How to Connect with SubBase: Website and LinkedIn paths for teams exploring procurement modernization.
08:54 Think ROI, Not Just Expense: Opportunity cost, time recovery, and why small workflow wins compound across the business.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Commercial Construction & Renovation YouTube

Eric Helitzer, CEO and founder of SubBase, and David Corson, host of the Commercial Construction Coffee Talk podcast, sit down to take a look at how procurement really works in commercial construction. Eric traces his path from a third-generation builder interning in high school to studying at the University of Florida’s Rinker School, then cutting his teeth with Baker Concrete on high-rise work. Those early lessons in preconstruction, operations, and schedule control shaped how he thinks about material workflows and where technology should (and shouldn’t) intervene.

The conversation moves from Eric’s transition into the GC world, including standardizing operations and digitizing paper processes with modern platforms, to the systemic pain points that push subcontractors, vendors, field crews, and accountants out of sync. Eric explains why adoption fails when software demands wholesale behavior change, and how SubBase’s “one source of truth” approach minimizes manual entry while keeping long-standing vendor relationships intact. He also reflects on the 2020–2021 shock that forced firms to connect remote teams, monitor costs in real time, and move from servers to the cloud.

Chapters
[Start] Roots, Rinker, and the Trades: Eric’s origin story, family building legacy, UF Rinker School, and entering the subcontractor world.
03:20 High-Rise Lessons at Baker Concrete Construction: Preconstruction, operations, and what large concrete work teaches about control and scale.
04:26 From Paper to Platform: Moving to the GC side, adopting Procore, and digitizing manual workflows to standardize operations.
16:05 When Everything Changed: COVID’s wake-up call: remote coordination, material cost spikes, and why centralized purchasing/visibility surged.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Commercial Construction & Renovation YouTube

In the second half of their conversation, Ike and Eric dive into the next level of procurement efficiency, including tracking delivery timelines, required-on-site dates, and real-time order status. Eric explains how SubBase gives commercial contractors visibility from the field to the office to the vendor, helping companies eliminate costly delays and labor waste.

The episode also looks ahead, touching on SubBase’s plans for AI integration, expanded vendor tools, and new features for equipment rental management. Eric offers career advice for younger professionals, highlighting the value of starting in the trades and learning pre-construction fundamentals before moving into tech or management.

Chapters
[Start] Closing the Procurement Loop: Eric explains how to track materials from submittal to delivery to invoicing, ensuring nothing gets lost along the way.
04:44 Who SubBase Serves: A look at the types of contractors, trades, and revenue ranges that see the most value from streamlining procurement.
10:05 Calculating ROI: Breaking down the real dollar and labor savings that come from eliminating procurement inefficiencies.
18:30 What’s Next for SubBase: Eric shares upcoming developments, from AI-driven tools and enhanced vendor workflows to equipment rental management features.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Construction Mentor Podcast YouTube

SubBase CEO Eric Helitzer talks with Ike about procurement. Drawing from his roots as a third-generation builder, Eric shares how starting in the trades, particularly in the concrete sector, shaped his understanding of critical path scheduling, complex regulations, and the importance of detail-driven execution. Together, Ike and Eric explore how early field experience builds the foundation for smarter decision-making at the GC and development levels.

The discussion moves from field challenges, to the intricacies of submittals and procurement workflows. Eric outlines how technology, when designed with trade experience in mind, can close efficiency gaps without disrupting trusted vendor relationships.

Chapters
[Start] Closing the Procurement Loop: How Eric tracks materials from submittal to delivery to invoicing to eliminate costly delays.
04:44 Who SubBase Serves: The contractors, trades, and revenue ranges that benefit most from streamlined procurement.
10:05 Calculating ROI: The real dollar and labor savings contractors can achieve by eliminating procurement inefficiencies.
18:30 What’s Next for SubBase: From AI-driven tools and enhanced vendor workflows to new equipment rental management features.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Construction Mentor Podcast YouTube

Eric Helitzer sits down with fellow construction tech advocate Ron Nussbaum for a candid conversation about what it really takes to bring meaningful software into the construction world. The two discuss the cultural barriers to adoption, the nuance of trade-specific workflows, and the power of pairing construction brains with tech minds.

They also dive into why so many platforms miss the mark. From invoice headaches to vendor communication gaps, Eric outlines the real-world friction points in materials management and how SubBase is solving them with empathy and efficiency.

Chapters:
[Start] Passion for the Process: Eric shares how a legacy of builders shaped his career and how his own experience now informs SubBase’s mission.
05:17 Tech Built for the Trade: The conversation turns to adoption challenges, and why understanding legacy workflows is key to making software stick.
08:45 The Real Cost of Disconnected Data: Eric highlights how scattered systems delay critical insights.
16:46 AI in the Right Places: They explore where AI truly makes a difference, automating tedious tasks without removing human relationships.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Construction Champions Podcast YouTube

In Part 2 of this conversation, Eric Helitzer returns to share the war stories, tough decisions, and hard-won insights that shaped SubBase into what it is today. From early stumbles to refining SubBase’s pricing model and vendor experience, Eric pulls back the curtain on the strategic pivots that helped the company scale.

Dig into Eric’s fundraising journey, what it took to win investor trust before a single order was processed, and why fear can be a powerful driver for innovation. 

Chapters
[Start] War Stories and Lessons Learned: Eric opens up about the early mistakes in SubBase’s rollout.
04:55 From Visionaries to Real-World Proof: An inside look at how Eric secured early investment, proved out real ROI, and scaled SubBase into a national solution.
08:27 Excel Isn’t the Enemy, It’s the Competition: Eric unpacks the surprising challenge of competing with “the way it’s always been done,” and why the 10X rule is essential.
12:09 Building for the Entire Workflow: Eric walks through SubBase’s invoice module, how it automates line-item reconciliation, and why full-system value is what drives adoption.

Links and Resources

• SubBase Website
• Eric Helitzer on LinkedIn
• Procore – Construction Management Software
• Henry Harrison Interviews Eric Helitzer
  YouTube