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Subscription League
Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
41 episodes
8 months ago
Episode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and Head of Mobile Growth Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboar...
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All content for Subscription League is the property of Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Episode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and Head of Mobile Growth Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboar...
Show more...
Marketing
Technology,
Business,
Entrepreneurship
Episodes (20/41)
Subscription League
Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data
Episode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and sales analytics expert Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboa...
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8 months ago
33 minutes

Subscription League
Subscriptions: The Good, The Bad & The Overused
Episode Overview In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model, its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization—challenging industry norms along the way. Episode Topics at a Glance When subscriptions ma...
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9 months ago
25 minutes

Subscription League
App Store: The Good, the Bad, and the Glitches
Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation. For...
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10 months ago
50 minutes

Subscription League
Scaling Mojo: How to Build a Subscription App with 40M+ Downloads
Episode Overview Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving a...
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11 months ago
30 minutes

Subscription League
Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton
Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Channels [00:17:00] - A/B Testing and Onboarding Insights [00:19:30] - Brand Partnerships and Authenticity [00:23:00] - Future of the LGBTQIA+ Dating Space [00:27:00] - Challenges in Different Markets ...
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1 year ago
31 minutes

Subscription League
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes
Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance. For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics...
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1 year ago
32 minutes

Subscription League
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.
In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and disc...
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1 year ago
16 minutes

Subscription League
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause
Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landsca...
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1 year ago
27 minutes

Subscription League
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska
All about scaling an app by leveraging both web and app subscriptions! In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions. Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with...
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2 years ago
27 minutes

Subscription League
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)
In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape. ...
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2 years ago
26 minutes

Subscription League
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating
These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptionsWeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthlyThe secret sauce for such remarkable growth? In short: Kovalee’s unique in-house tech & expertiseApps with high potential (the hidde...
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2 years ago
25 minutes

Subscription League
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira
Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible. Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide. So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exc...
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2 years ago
29 minutes

Subscription League
The Washington Post - Transitioning to Digital: Insights from Michael Ribero
In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital. Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy changes. Listen to the full episode to learn about The Washington Post’s success secrets including: Running paper and digital subscriptions on d...
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2 years ago
28 minutes

Subscription League
Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez
Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds. Creating a trustworthy and safe app for kidsBeing Featured in Apple App StoreGene...
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2 years ago
23 minutes

Subscription League
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi
For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen to learn more about his tips for optimization subscriptions, Applica’s experiment history review framework, Sviat’s passion for behavioral ...
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2 years ago
30 minutes

Subscription League
How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler
Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the experimentation culture in the company and other valuable app growth tips on full funnel optimizationgrowth metrics and their trade-offsimportan...
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2 years ago
37 minutes

Subscription League
App Masters - How to Monetize Your App: Expert tips from Steve P. Young
App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetization including the followings: target 100% paywall viewsadd the paywall to the onboarding processstop building more featuresfocus on improving the r...
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2 years ago
29 minutes

Subscription League
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié
With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building. We discuss how subscription-based utility apps like PhotoRoom defer from gaming apps that rely on one-time in-app purchases and user acquisition. We also...
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2 years ago
25 minutes

Subscription League
CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan
In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subscription apps. Join us as Vahe highlights the importance of considering all aspects of monetization and emphasizes the significance of paywall opti...
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2 years ago
25 minutes

Subscription League
Pollen VC - A guide to financing your user acquisition with Martin Macmillan
When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune in to hear Martin share insights on How this financing method worksHow Pollen VC’s funding model differs from the othersWho can benefit...
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2 years ago
23 minutes

Subscription League
Episode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and Head of Mobile Growth Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboar...