Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
If you’ve ever walked away from a sales call thinking “Why didn’t they buy?” this episode is for you.
The truth? Most business owners are prescribing before they diagnose. You’re throwing offers, frameworks, or jargon at prospects who just want to feel heard.
Think about it: When you go to the doctor with chest pain, you don’t want a quick prescription. You want questions, listening, and trust before advice. Yet in sales, so many entrepreneurs skip this step and then wonder why interest never turns into intent.
Here’s what you’ll learn:
Why prospects talk in problems and how to mirror their language back so they feel understood.
The “diagnose before you prescribe” rule that separates trusted advisors from desperate sellers.
How to use triage-style questions (“What? Why? Elaborate?”) to uncover the real issues.
Why doctors don’t chase patients and how to apply this in your sales and content strategy.
The listening framework that builds instant trust and authority.
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