Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.
Want to grow a business that finally creates consistent revenue? Click here.
Follow Natalie:LinkedIn | Instagram | Facebook | YouTube
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.
Want to grow a business that finally creates consistent revenue? Click here.
Follow Natalie:LinkedIn | Instagram | Facebook | YouTube
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.
Want to grow a business that finally creates consistent revenue? Click here.
Follow Natalie:LinkedIn | Instagram | Facebook | YouTube
Sponsors:
The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Get a ticket to Sellethical Live on 20th March 2026 here
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.
Want to grow a business that finally creates consistent revenue? Click here.
Follow Natalie:LinkedIn | Instagram | Facebook | YouTube
Sponsors:
The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Get a ticket to Sellethical Live on 20th March 2026 here
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
On this podcast, you’ll learn how to clarify your message, attract the right clients, create demand, and grow a business that actually pays you without the confusion, overwhelm, or guesswork most entrepreneurs get stuck in.
Want to grow a business that finally creates consistent revenue? Click here.
Follow Natalie:
LinkedIn | Instagram | Facebook | YouTube
Sponsors:
The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Get a ticket to Sellethical Live on 20th March 2026 here
In today’s episode, I’m sharing how to fix the messaging gaps that are costing you clients and clarity.
You’ll Learn:
💡 Fix Your Messaging & Sell More: London Live: Join Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonlive
Sponsors:
The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Dee Airey:
Founder of The Limitless Programme, helping ambitious women break through fear, unlock confidence, and step fully into their power so they can create success without limits.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
In November 2024, I was less than £1000 short of a £20,000 sales week. Why? Because I had clarity, conviction and confidence in my offer.
And today, I'm sharing how you can too.
You'll Learn:
1. Stack Value, Don’t Slash Prices.Buyers don’t want cheap, they want certainty. Add bonuses, guarantees, or support that make saying yes feel safe.
2. Remove Fear to Speed Up Sales.Add simple reassurance: “Price lock,” “start in January,” “cancel anytime.” It builds trust fast.
3. One Offer. One Message.Stop confusing people with options. Pick your core offer and make everything point there.
4. Splinter to Get Them In.
Offer one small piece of your service at a crazy value, it opens the door to your higher offer.
5. Get Paid to Get Leads.
Use gift-style referrals: let clients buy a discounted session for a friend. You earn cash and new leads.
6. Sell Certainty, Not Savings.Black Friday isn’t about being cheaper, it’s about being clearer, safer, and easier to buy from.
Listen if you’re ready to turn Black Friday into your biggest cash month, without discounting your worth.
💡 Fix Your Messaging & Sell More: London Live: Join Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonlive
Sponsors:
The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Dee Airey:
Founder of The Limitless Programme, helping ambitious women break through fear, unlock confidence, and step fully into their power so they can create success without limits.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
In this episode, I am joined by Sales Mentor & Strategist Kerry Boland about selling in a way that’s ethical, human, and actually converts.
We unpack the difference between marketing and sales, why you can’t automate connection, how to build an always-on offer so you’re not forever launching, and why your energy/health is part of sales. It’s a call-out for business owners who are great at delivery but hiding behind content.
You'll Learn:
Marketing isn’t sales. Posts, emails, freebies = awareness. Sales = conversations, DMs, calls, pre-qualifying. Stop stopping at awareness.
You can’t outsource being human. Let AI/tech bring leads in, but a human moves them insert yourself into the process.
Pre-qualify before the call. Go in knowing who they are and what they need so the call is connection, not awkward questioning.
Always-on wins. Have a signature offer everything points to not open/close chaos every month.
Retention is the easiest money. Deliver well → people stay → you don’t have to chase new buyers every week.
Your health is a sales strategy. Burnt-out energy doesn’t sell. Sleep, training, and spaciousness make you better in business.
💡 Fix Your Messaging & Sell More: London Live. Join Natalie and Kerry in person for a powerful day to refine your message, attract dream clients, and grow your business faster.
🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonlive
Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Harmony Accounting: Led by Sam Hoyle, the financial strategist who makes money simple, practical, and doable.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
Overwhelm isn’t just a feeling. it’s a pattern. And once you understand it, you can break it.
In this episode, Natalie breaks down what’s really happening when you feel stuck, overworked, or paralysed by “too much to do” and how to move through it with clarity, control, and confidence.
If you’ve ever said “I’m overwhelmed,” this episode will shift how you see it forever.
You'll Learn:
“You’re not drowning because you have too much to do. You’re drowning because you haven’t decided what’s important.”
💡 Fix Your Messaging & Sell More: London Live
Join Natalie in person for a powerful day to refine your message, attract dream clients, and grow your business faster.
🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonlive
Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.Harmony Accounting: Led by Sam Hoyle, the financial strategist who makes money simple, practical, and doable.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and business strategist Natalie Potts.
Today, I'm talking to Matt Hall; business strategist and performer-turned-entrepreneur for a raw, energising conversation on what it really takes to stand out, stay resilient, and redefine success on your own terms.
We talk mindset, momentum, and the power of showing up as your real self, no filters, no façade, just the truth about building a business that lasts.
Here’s what you’ll learn:
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
Connect with Matt:
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
Today, we’re doing things a little differently.
I’m recording this episode for both YouTube and the podcast, to show you in real time how I repurpose content strategically.
Because when your systems are dialled in, repurposing isn’t overwhelming it’s efficient. Think learning to ride a bike: awkward at first, effortless once you’ve mastered it.
Most entrepreneurs overcomplicate content creation. They try to be Steven Bartlett overnight theatrical edits, big teams, perfect visuals. But if you’re solo or growing, the key is to keep it simple, focus on volume over perfection, and lead by example.
Here’s what you’ll learn:
Why chasing trends keeps you stuck in “post daily but don’t convert” mode
How to position what you do in under 8 words so people instantly “get it”
The storytelling element that builds trust and resonance before you sell
How to identify your competitive edge so you stop blending in
Why your style and personality are as crucial as your strategy in attracting dream clients
How to test, repeat, and evolve your messaging so it stays relevant as you and your clients grow
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.
Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.
Hope isn’t a strategy. Natalie (messaging/strategy) and Sam (financial strategy) map how to turn big goals into a numbers-backed, 90-day execution plan that funds priorities, protects profit, and forces focused action.
What we cover:
Strategy 101: A (truth) → B (target) → weekly revenue moves.
Money mindset meets math: profit first, then hires, PR, and growth.
The 90-day method: 3 priorities max, weekly KPIs, daily Money Tasks.
Why speed of implementation (now, not later) wins 2026.
Ready to build your 2026 roadmap with us?
Join the Clarity Retreat (3–6 Nov, Peak District).
Limited spots.
Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.
Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.
Your Network Is Your Shortcut: Rooms Beat Reels.
Alone on Zoom isn’t strategy. Small, intentional rooms create clarity, confidence, accountability and deals. Natalie and Sam unpack why community > competition and how in-person feedback accelerates your message and momentum.
What we cover:
Why curated rooms outperform courses for real results.
How to pressure-test your “what I do” and get instant market signal.
The “business therapy” effect: borrow belief, delete fear, move fast.
Turning conversations into partnerships, podcasts, and pipeline.
Ready to build your 2026 roadmap with us?
Join the Clarity Retreat (3–6 Nov, Peak District).
Limited spots.
Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.
Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.
Too many offers = confused audience, heavy workload, weak sales. Natalie and Sam show you how to strip your suite, sharpen your message, and become the obvious choice with one flagship offer that’s easy to buy and profitable to deliver.
What we cover:
Why “more offers” kills clarity and what to cut first.
The simple order of operations: Offer → Message → Sales path.
Ready to build your 2026 roadmap with us?
Join the Clarity Retreat (3–6 Nov, Peak District).
Limited spots.
Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
If you’ve ever walked away from a sales call thinking “Why didn’t they buy?” this episode is for you.
The truth? Most business owners are prescribing before they diagnose. You’re throwing offers, frameworks, or jargon at prospects who just want to feel heard.
Think about it: When you go to the doctor with chest pain, you don’t want a quick prescription. You want questions, listening, and trust before advice. Yet in sales, so many entrepreneurs skip this step and then wonder why interest never turns into intent.
Here’s what you’ll learn:
Why prospects talk in problems and how to mirror their language back so they feel understood.
The “diagnose before you prescribe” rule that separates trusted advisors from desperate sellers.
How to use triage-style questions (“What? Why? Elaborate?”) to uncover the real issues.
Why doctors don’t chase patients and how to apply this in your sales and content strategy.
The listening framework that builds instant trust and authority.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.
Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.
Ideas don’t pay you, cash flow does.
Master the money mechanics and buy back choice. Numbers don’t lie, most owners just don’t look.
Sam breaks down the essentials: profit vs. vanity revenue, forward-looking cash-flow forecasting, and paying yourself first.
You’ll learn how to translate “dream life” into a monthly remuneration target, smooth lumpy income, and make cleaner decisions with less emotion.
Natalie shares how she used mentors, profit focus, and simple banking rules to fund life goals (wedding, house, family) without starving the business.
What we cover:
Revenue = profit; Stripe payouts aren’t salary
Cash-flow forecasting (forward view) vs. bookkeeping (rear view)
Smoothing income: set-asides for tax, owner pay, ops, growth
Pricing & offer simplification for margin
Emotion vs. data: make decisions you can live with next quarter
Ready to build your 2026 roadmap with us?
Join the Clarity Retreat (3–6 Nov, Peak District).
Limited spots.
Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
If you feel underestimated right now, good. That might just be the fuel you need.
In this episode, I break down The Underdog Cycle in Business, the repeating pattern entrepreneurs fall into when they start as the underdog, get hungry, win, then risk losing their fire.
Here’s what you’ll learn:
The 4 stages of the Underdog Cycle and how they show up in your business.
Why underdog energy is a superpower, creativity, drive, sharper messaging, deeper client connection.
The trap most entrepreneurs fall into (and why relying on “prove them wrong” always leads to burnout).
How to break the cycle and build momentum that lasts, even when nobody’s doubting you.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
Today I’m cutting through the noise and talking about the real reason your business isn’t growing as fast as you want: you’re not in enough conversations.
This episode dives into The Rule of 100; a principle that will shift the way you approach sales, content, and consistency. No fluff, just straight talk and action steps to help you stop playing at business and start creating real momentum.
Here’s what you’ll learn:
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
If you’re playing at business, scroll on. This one’s for action-takers who want a 2026 plan they actually get done.
Join Sam Hoyle and Natalie Potts in The CEO Reset; the mini-series that proves slowing down is how you speed up.
Ditch the hustle hamster wheel and step into real growth: the kind that builds your business, your life, and your future. Discover why community beats going it alone and how clarity gives you the roadmap to the business you actually want.
What we cover:
Why now: 2025 exposed the gap between motion vs. progress
Community as ROI: perspective, accountability, deal-flow
CEO identity: your results mirror your behaviour
Retreat design: simplicity > overwhelm; hot seats, walks, thinking time
Vision → plan → action: set outcomes you actually want
Ready to build your 2026 roadmap with us?
Join the Clarity Retreat (3–6 Nov, Peak District).
Limited spots.
Learn more and secure a spot here: www.nataliepotts.co.uk/retreat
Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
In this episode, I sit down with Shelly Shulman (yes, she was in the Spice Girls movie) to talk about the highs and lows of entrepreneurship from identity shifts and finding your people, to why contracts and boundaries matter. If you’ve ever felt lonely in business, questioned how much of “you” to share online, or struggled with clients who don’t respect agreements, this one’s for you.
Shelly is an Online Business & Tech Coach who helps entrepreneurs simplify strategy and systems so they can grow with clarity and confidence. Known for her jargon-free, hands-on approach, she guides clients through her Start Up → Stack Up → Scale Up™ framework, showing them not just what to do, but how to do it.
With nearly two decades of experience working with names like Take That, Gordon Ramsay, and even HM The Queen, Shelly has built bestselling businesses, written multiple books and planners, and led growth strategy for a multi-million-dollar online company. Today, she’s the go-to coach for entrepreneurs stuck in the “messy middle” cutting the fluff, fixing the tech, and helping you run your business like the CEO you were born to be.
What You’ll Learn:
Your quirks make you memorable: The small, random stories often build the strongest connections.
Identity matters: You’re more than a title, role, or label, and business gives you the chance to redefine who you are.
Entrepreneurship is lonely: Find spaces and people who get it so you’re not building in isolation.
Contracts protect you: Honour them, enforce them, and don’t shy away from having those conversations.
Boundaries online are healthy: Share enough to connect, but not everything to feel exposed.
Redefine success: It’s not the flashy numbers, it’s doing what makes you happy and creating memories with people who matter.
If you found this episode valuable, don’t forget to subscribe, leave a review, and share it with someone who needs to hear this.
Follow Natalie Potts Socials:
LinkedIn | Instagram | Facebook | YouTube
Learn more about:
Mastermind
Connect with Shelly:
IG: Shelly