Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.
In this episode, I am joined by Sales Mentor & Strategist Kerry Boland about selling in a way that’s ethical, human, and actually converts.
We unpack the difference between marketing and sales, why you can’t automate connection, how to build an always-on offer so you’re not forever launching, and why your energy/health is part of sales. It’s a call-out for business owners who are great at delivery but hiding behind content.
You'll Learn:
Marketing isn’t sales. Posts, emails, freebies = awareness. Sales = conversations, DMs, calls, pre-qualifying. Stop stopping at awareness.
You can’t outsource being human. Let AI/tech bring leads in, but a human moves them insert yourself into the process.
Pre-qualify before the call. Go in knowing who they are and what they need so the call is connection, not awkward questioning.
Always-on wins. Have a signature offer everything points to not open/close chaos every month.
Retention is the easiest money. Deliver well → people stay → you don’t have to chase new buyers every week.
Your health is a sales strategy. Burnt-out energy doesn’t sell. Sleep, training, and spaciousness make you better in business.
💡 Fix Your Messaging & Sell More: London Live. Join Natalie and Kerry in person for a powerful day to refine your message, attract dream clients, and grow your business faster.
🎟️ Use code PODCAST for 10% off at nataliepotts.co.uk/londonlive
Sponsors:The Growth Coaching Collective: Founded by Kerry Boland, helping entrepreneurs scale with strategy, systems, and confidence.
Harmony Accounting: Led by Sam Hoyle, the financial strategist who makes money simple, practical, and doable.
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