For years, product returns have been dismissed as an unavoidable cost of doing business—an operational burden buried deep in the supply chain. But as e-commerce growth stabilizes and margins tighten, that blind spot is becoming too expensive to ignore. Returns represent not only a massive financial drag but also a powerful, underutilized source of intelligence that can transform forecasting, inventory planning, product design, and customer experience. In this episode of In Transit, host Vishnu Rajamanickam from The Logistics Report speaks with Chuck Fuerst, chief commercial officer at ReverseLogix, about why the industry’s mindset around returns must fundamentally change.