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Talking Supply Chain: How Edible Arrangements ties product, brand, and the cold-chain together
Supply Chain Management Review
39 minutes
2 months ago
Talking Supply Chain: How Edible Arrangements ties product, brand, and the cold-chain together
Most consumers see a box; fresh-food operators see a system. In this episode of Talking Supply Chain, Edible Arrangements’ supply chain manager Jay De Sieno breaks down why packaging is a strategic lever, not an afterthought. For a gift-centric brand, the container is the first touchpoint and a quality cue—so color, layout, and presentation must reinforce identity while safeguarding perishable product through the last mile.
