For years, healthcare marketers were told that tracking less was the safest option. But what if the real risk has been flying blind while patients quietly fall out of the journey?

In this conversation, Russell Reid, Chief Technology Officer at Alliance Innovations, breaks down how healthcare organizations are rethinking analytics in a post-OCR Bulletin world. He explains why data obfuscation created new problems, how precision matters more than volume, and what happens when marketers can finally see the full patient journey again. It’s a practical look at how privacy and clarity can coexist.

Plenty of marketers are experimenting with AI, though often in narrow ways. The more interesting work is happening in teams that let AI influence targeting, workflows, and decision-making. This discussion explores what those differences look like.

Adam Turinas, CEO & Founder, and Mark Erwich, Principal & Chief Strategy Officer at Health Launchpad, join Swaay.Health to break down how AI is reshaping healthcare marketing. They share the use cases teams overlook, the quality gains that come from training AI on real customer insights, and why curiosity is becoming a core job skill.

They also talk about the study they ran across 250+ health tech marketing leaders, what surprised them, and why the next three years will reshape every team structure in the industry.

Every marketer has faced this moment. You think you know how your customers see you, then a single insight forces you to rethink the foundation. That’s exactly what happened when PointClickCare rebuilt its brand around one word: help.

In this interview, Gabriel Paine, VP Brand Marketing at PointClickCare, explains how customer feedback reshaped the company’s mission and why the team chose a warmer, more grounded visual identity. He shares how they pressure-tested their color palette, why actors didn’t make the cut, and what happened when the new brand went live for employees. It’s a candid look at what it takes to align a brand with the work customers believe you do best.

Most healthcare vendors think they lost the deal because another product edged them out. But the truth is quieter and far more uncomfortable: the relationship never had time to grow. If you’ve ever wondered why conversations stall or vanish, this one hits close to home.

In this candid interview, Alan Shoebridge, AVP & Chief Communication Officer (National) at Providence, breaks down how large health systems actually decide who gets a meeting, who gets remembered, and who gets quietly ruled out. We talk about the 75 percent relationship factor, the long memory buyers have when vendors ghost, and why case studies carry more weight than any logo wall on LinkedIn. If you sell into healthcare marketing, patient experience, or communications, this conversation gives you a clear picture of what truly moves the needle.

If your marketing, communications, or patient experience team feels a mix of curiosity and unease around AI, you’re not imagining it. You’re watching emotional change management play out in real time.

In this conversation, Caroline Devore, Executive Director of Growth and Innovation at Studio North, and Matt Wright, human factors and change-management expert, break down why AI readiness in healthcare has nothing to do with prompts or platforms. They explain why grief, fear, trust, and identity play such a big role in AI adoption, and why empathy may be the most important skill leaders bring to the table.

Healthcare social teams are finally speaking out: always-on monitoring isn’t sustainable and the rising tide of online negativity is affecting their performance. There are surprisingly simple solutions to these challenges when leaders stop expecting superhuman stamina from the people behind the feed.

Robbie Schneider, Enterprise Social Media Manager and Blog Content Strategist at Franciscan Health, breaks down the mental load of working in digital spaces and why healthcare communicators need real boundaries, backup plans, and a healthier definition of “responsiveness.”

She shares practical strategies from her book Social Media, Sanity & You, along with clear-eyed stories about burnout, community crises, and the reality of constant exposure to online conflict. You’ll hear the simple strategies that help social teams stay steady during heavy news cycles, manage rising negativity, and set expectations with leaders who still think everything online is a “crisis.”

Most healthcare brands still treat social media like a billboard. But as Brittany Quemby explains, that’s a fast track to being ignored. Social isn’t about form fills or impressions. It’s about credibility earned through authentic voices and consistent engagement.

Quemby is VP of Operations at Swaay.Health. She breaks down what healthcare marketers get wrong about social, why YouTube is the most underused platform in the industry, and how “playing it a little unsafe” can actually strengthen your brand.

In this episode, Adam Otey, VP of Growth at Huge and Swaay.Health’s 2023 Community Member of the Year sits down to discuss relational intelligence (RQ), lessons in serendipity, the future of healthcare marketing, and why community-driven connection leads to lasting impact.

Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.

How do you convince your CFO that a brand refresh isn’t an expense, but a growth strategy? Jeff Alter did it by flipping the conversation and grounding the creative in data, inclusion, and a little something he calls brand restlessness.

In this episode, Jeff Alter, CEO of Sound Physicians, shares how he led a national brand refresh that united 400 locations and thousands of clinicians. He explains how his team turned internal hesitation into alignment, reframed budgets as investments, and used research to keep emotion in check. Healthcare marketers will walk away with new ways to earn buy-in from finance and leadership without losing the creative spark that makes brand work matter.

Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.

Burnout. Job cuts. Career pivots. Every healthcare marketer knows the stress of wondering what’s next—and what it means when the familiar anchors of your role slip away.

In this podcast, Chris Pace, Vice President of Healthcare Industry at SearchStax, shares how he moved from the provider side at Banner Health into a vendor role. He talks candidly about burnout, career identity, and why your value isn’t tied to a title. From using AI to weigh career decisions to finding unexpected strength in community, Chris offers lessons for anyone navigating a career change.

Still using the same cookie-cutter pitch for every hospital? That’s exactly why you’re getting ignored—and here’s what wins attention instead.

In this interview, David Tytell, Director of Marketing and Communications at MIT Health, shares blunt advice for healthcare marketers and sales teams. He explains why one-size-fits-all messaging fails, how drip campaigns can backfire, and why thoughtful content wins more respect than aggressive selling. For vendors trying to reach hospitals, clinics, or payers in a tight budget environment, his insights hit close to home.

Sponsors are looking for more than logos on a banner at healthcare IT conferences. In this interview, Goodwin and HLTH leaders share how bespoke sponsorships—from branded experiences to curated speaking opportunities—can deliver real marketing value.

Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.

Fall conference season is back, with user groups, big industry gatherings, and RSNA rounding out the calendar. We’re sharing the events we’re most excited about and the must-have items we carry in our conference survival kits.

For healthcare marketers, fall conferences are both a marathon and a reunion. The sessions inspire, the exhibit halls overflow with interesting companies, and the after-hours events are where connections happen that can’t happen anywhere else. The real question: which conferences deserve your time and what should you bring with you to survive them? Brittany and Colin talk about it.

For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.

Spencer Snyder, Senior Healthcare Consultant and Research Director at KLAS Research, recently shared findings from their Patient Engagement 2025 report. After speaking with leaders at more than 70 healthcare organizations, KLAS uncovered interesting insights into the priority of this area, the nature of vendor relationships, and even how patients themselves are being included in tech decisions.

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.

Pam Landis, Senior Vice President of Digital Engagement at Hackensack Meridian Health, spoke candidly about what it really takes to get new projects moving in a large health system. She also pulled back the curtain on gaining buy-in, budgeting, alignment to organizational goals, and why flashy logo slides don’t impress decision makers.

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing? In this interview, Ours Privacy Co-founder Adam Putterman explains how their platform makes HIPAA-safe performance marketing possible, why some organizations are still getting it wrong, and how the next wave of tools can restore both trust and targeting power for healthcare marketers.

Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.