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Sweat Success

Michael Benso

107 episodes

2 weeks ago

GLP-1 medications like semaglutide and Ozempic are already being used by gym members, and most gym owners have no plan for it. In this episode of the Sweat Success Podcast, we break down how GLP-1 weight-loss drugs, hormone replacement therapy (HRT), and telehealth are changing the fitness industry, and what gym owners, CrossFit affiliates, and personal trainers need to understand right now. This conversation covers: What GLP-1 drugs and semaglutide actually do in the bodyWhy gym members ...

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Entrepreneurship

Self-Improvement,

Health & Fitness

All content for Sweat Success is the property of Michael Benso and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

GLP-1 medications like semaglutide and Ozempic are already being used by gym members, and most gym owners have no plan for it. In this episode of the Sweat Success Podcast, we break down how GLP-1 weight-loss drugs, hormone replacement therapy (HRT), and telehealth are changing the fitness industry, and what gym owners, CrossFit affiliates, and personal trainers need to understand right now. This conversation covers: What GLP-1 drugs and semaglutide actually do in the bodyWhy gym members ...

Show more...

Entrepreneurship

Self-Improvement,

Health & Fitness

Episodes (20/107)

Sweat Success

Ep. 108 - GLP-1s, HRT & Gyms: What No One Is Warning Gym Owners About

GLP-1 medications like semaglutide and Ozempic are already being used by gym members, and most gym owners have no plan for it. In this episode of the Sweat Success Podcast, we break down how GLP-1 weight-loss drugs, hormone replacement therapy (HRT), and telehealth are changing the fitness industry, and what gym owners, CrossFit affiliates, and personal trainers need to understand right now. This conversation covers: What GLP-1 drugs and semaglutide actually do in the bodyWhy gym members ...

3 weeks ago

1 hour 2 minutes

Sweat Success

Ep. 107 ‘Gym Is My Therapy’ Is a Red Flag - Trauma Therapist Ashley Explains

Most people proudly say “the gym is my therapy,” but according to trauma therapist Ashley… this is often a major red flag that someone is actually avoiding their trauma, not healing it. In this powerful episode, we expose how trauma hides inside discipline, fitness routines, overtraining, and even “grind” culture. Ashley breaks down how trauma is stored in the body, why certain people cling to fitness as identity, and how trainers accidentally cross into therapeutic territory they’re not trai...

1 month ago

52 minutes

Sweat Success

Ep. 106 COVID Exposed a Bigger Problem… A Nurse Reveals What She Saw.

Why are so many people still feeling “off” after COVID? From dizziness to fatigue, brain fog to stress, chest tightness to confusion… millions are searching for answers. In this episode, CRNA and author Kristina Morros shares her firsthand perspective from the front lines of the pandemic and what she’s seen after it: including the aftereffects people rarely talk about, the confusing rise in brain and heart symptoms, and why so many still don’t feel like themselves. We address the questions pe...

1 month ago

54 minutes

Sweat Success

EP. 105 You Can Build a Loyal Team, Even If Everyone Keeps Quitting | With Regan “RC” Hahn

Here's the thing: most leaders aren't struggling with hiring itself. They're struggling with alignment. In this episode, Michael sits down with Regan RC Hahn (Director of Recruiting at FIBR) for a real conversation about why hiring feels so tough right now across every industry and what you can actually do to turn it around. You’ll learn: How to identify when you’ve put the right person in the wrong seatHow to create a team culture built on clarity, connection, and resilienceThe 3-step framew...

2 months ago

1 hour 12 minutes

Sweat Success

Ep. 104 The Psychology Trick That Top Gyms Use to Keep Clients

Some businesses just hook you from day one. You walk in, sign up, and instantly feel “Yeah, I made the right decision.” That’s dopamine and in this episode of Sweat Success, Michael Benso reveals how to engineer that feeling inside your business using The Dopamine Loop. Discover the psychological and automation framework that builds loyalty, referrals, and satisfaction on autopilot. You’ll learn: ✅ The 4-stage system that triggers retention through emotion ✅ How ...

2 months ago

7 minutes

Sweat Success

Ep. 103 Make Google Recommend YOUR GYM (Exact Plan) | With Michael Benso

If your gym isn’t growing, it’s probably not a leads problem, it’s a trust problem. You can have the best coaches, best facility, and best offer in town… but if your brand doesn’t look credible online, people leave before your page even loads. In this episode of Sweat Success, Michael Benso breaks down The Binder Effect: the simple, step-by-step system that builds authority, visibility, and trust so both AI and humans can find you, believe you, and choose you. ⚙️ Resources Mentioned → Moz Dom...

3 months ago

8 minutes

Sweat Success

Ep. 102 How To Make Your Gym Win Again | with Jarrod Saracco

If your gym feels flat, this is your reset button. In this episode of Sweat Success, Michael sits down with Jarrod Saracco “The Health Club Doctor”, a 30-year fitness veteran who’s helped gyms around the world revive their culture, rebuild their teams, and reignite growth. Jared has done it all: from wiping down equipment at 16 to managing major health club operations, training celebrities, and now consulting gym owners who feel like their business is flatlining. Together, they dive deep into...

3 months ago

1 hour 6 minutes

Sweat Success

Ep. 101 Stop Living Anxious, Bored, and Exhausted | With Dr. Torkil Færø

Comfort is making us miserable. ER physician and author Dr. Torkil Færø has worked in war zones, traveled to 80+ countries, and studied heart rate variability (HRV). What shocked him most? People with less often feel more alive. In this episode, we unpack the “happiness paradox,” why modern comfort breeds inflammation and burnout, and the simple prescriptions that can add quality years to your life. If you’re a busy owner or high performer running on caffeine and chaos, this is your gentle (b...

3 months ago

1 hour 1 minute

Sweat Success

Ep. 100 - From Ignored to Booked in Days (No Gimmicks) - The LEADS Method

Sick of gimmicky “drawn from a hat” texts and Starbucks gift-card blasts? Your audience is too. In this episode, Michael breaks down the LEADS Method: a human, no-BS reactivation system that’s driven 60 - 70% reply rates, closed 17 clients from a dormant list, and added $52K in ARR in days…without sounding like a robot. What you’ll learn: Why automation fatigue is killing your reactivation campaignsThe LEADS MethodThe exact “perks” message to start real conversations (copy/paste)How to segmen...

4 months ago

16 minutes

Sweat Success

Ep. 99 You Can Rebuild Your Life, Even If You’ve Hit Rock Bottom | Dr. Adi Jaffe

What does it really take to break free from a destructive cycle… whether it’s drugs, alcohol, toxic relationships, or even workaholism? In this raw and powerful conversation, Dr. Adi Jaffe shares his incredible journey from living a life of addiction, crime, and a SWAT team arrest… to rebuilding himself, earning a PhD in psychology, and helping thousands break free from destructive patterns. We dive into: -Why people stay stuck in addictions and abusive relationships -The hidden addictions ...

4 months ago

1 hour 2 minutes

Sweat Success

Ep. 98 This App Shows Your Gym Progress, Better Than Any Scale | with Jason Moore

Most people think clients quit the gym because they’re lazy, but the truth is far more surprising. In this episode of Sweat Success, Jason Moore, founder of Spren and Elite HRV, reveals how AI and cutting-edge biometric tech are transforming the way coaches and gym owners keep clients engaged, motivated, and coming back. From breaking the myth that exercise alone drives weight loss, to shifting the focus from “losing fat” to building muscle, Jason uncovers the real levers for retention and l...

5 months ago

1 hour 4 minutes

Sweat Success

Ep. 97 AI Is Replacing Trainers Who Don’t Do THIS...

Is AI really coming for personal trainers and gym owners? In this episode of the Sweat Success Podcast, I break down the truth about AI in the fitness industry and why most coaches are thinking about it all wrong. We’re talking with a strong base of real numbers and real strategy! learn what actually separates trainers who grow in 2025 from those getting left behind…. Here’s what we cover: -Will AI replace 1-on-1 personal training? -Why some PT businesses are flatlining? -How to grow su...

5 months ago

14 minutes

Sweat Success

Ep. 96 How to Lead with Passion Again, Even If You Feel Burned Out | with Dr. Diana Hill

What if burnout wasn’t the real problem… but losing touch with who you are? In this powerful episode of Sweat Success, we sit down with Dr. Diana Hill, clinical psychologist, bestselling author, and expert in values-based leadership, to unpack the emotional and psychological toll of being a high performer. If you’re a gym owner, coach, or business leader who feels stuck, overwhelmed, or like you’ve lost the spark that once drove you: this conversation is for you. _________________________...

5 months ago

56 minutes

Sweat Success

Ep. 95 The Proven Ad Strategy to Grow Your Gym Business | With Jeff Greenfield

Are your ads showing great results but your gym business is still struggling? You're not alone. In this episode of Sweat Success, we sit down with advertising measurement expert Jeff Greenfield to expose the truth behind misleading metrics and reveal the proven gym marketing strategy that actually drives real gym growth. You’ll learn a bunch of strategies and ideas to grow your gym organically and with advertising, to start getting real results and drive more revenue to your pocket. Whether y...

5 months ago

39 minutes

Sweat Success

Ep. 94 🧠 The Proven Approach for Reversing Alzheimer’s | With Dr. Heather Sandison

Can Alzheimer’s disease be reversed or at least significantly improved? In this powerful interview, Dr. Heather Sandison, a leading expert in dementia prevention and the author of Reversing Alzheimer’s, shares what she’s learned helping patients dramatically improve memory, regain function, and slow cognitive decline. You’ll learn: -How to reverse early Alzheimer’s symptoms? -The real causes of Alzheimer’s disease -How to prevent Alzheimer’s disease -How toxins, insulin resistance, and stress...

5 months ago

57 minutes

Sweat Success

Ep. 93 Think Being Thin Is Healthy? Not Always… (Obesity Paraxdox)

What if everything you thought you knew about weight, fat, and heart health was wrong? Join us as we sit down with world-renowned cardiologist Dr. Carl Chip Lavie, author of The Obesity Paradox, to explore why fitness may be a stronger predictor of health than weight itself. From the surprising data behind VO2 Max and body fat to the hidden dangers of sitting too long, this conversation will challenge conventional wisdom and give you science-backed strategies to live longer, healthier, and st...

6 months ago

1 hour 5 minutes

Sweat Success

Ep. 92 💸 Building Million-Dollar Gyms: Marketing, Mindset & Team Standards with Mike Arce

Are you tired of wondering why your gym isn’t growing or why so many fitness businesses fail before they ever reach their true potential? In this powerful episode, we dive deep with Mike Arce into what really separates struggling gym owners from the ones running 7-figure fitness businesses. From marketing tactics to leadership principles, this conversation is fully packed with actionable insights every fitness entrepreneur should hear!!!! Whether you’re a gym owner, studio operator, or ambiti...

6 months ago

1 hour 10 minutes

Sweat Success

Ep. 91 The Real Secret Behind Fat Loss and Better Health | with Dr. Aly Cohen

Struggling to lose weight despite doing everything right? In this powerful episode of Sweat Success, we sit down with Dr. Aly Cohen, a triple board-certified physician and environmental health expert, to uncover the real reason why so many people can’t see results… even with proper diet and training. We go beyond calories and cardio to reveal how hidden toxins in your food, water, personal care products, and environment may be disrupting your hormones, storing more fat, and blocking your gym ...

6 months ago

55 minutes

Sweat Success

Ep. 90 Inside HOTWORX’s Franchise Machine - The Sauna Strategy Disrupting Fitness

What if your gym could offer faster results, better recovery, and generate higher retention, all in one 30-minute session? In this episode of Sweat Success, we dive deep with Stephen Smith, founder and CEO of HOTWORX, the revolutionary infrared fitness studio franchise that’s disrupting the wellness industry. From the ashes of the tanning salon era to nearly 800 HOTWORX locations and counting, Stephen shares the wild backstory of how a conversation over rum in Jamaica led to one of the fastes...

6 months ago

37 minutes

Sweat Success

Ep. 89 The Gym Business Playbook: Sales, Systems & Scaling with Steve Pirt

In this episode of Sweat Success, we sit down with fitness entrepreneur Steve Pert, founder of Flex Work, to unpack his journey from personal trainer to global gym business leader. If you're a gym owner, trainer, or aspiring fitness entrepreneur, this is a masterclass in real-world gym sales strategy, gym lead generation, and how to build a gym business that actually scales without burning out. -Watch if you want to: Attract and convert more gym leadsSimplify your operations and increase ...

7 months ago

1 hour 9 minutes