Find out about our upcoming conference and classes at http://www.sweathead.com
Follow Mark here: http://www.instagram.com/markpollard
To find out more about our conference The Sweathead Do-Together and my upcoming masterclasses in Africa and the Middle East, visit: http://www.sweathead.com
Follow me on Instagram:
http://www.instagram.com/markpollard
Watch this on the new Sweathead YouTube channel:
It's part of our new series Brains On Brands.
Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about celebrity marketing, and what strategists, creatives, and brands can learn from it.
Featuring:
Amira Barger - EVP, Edelman http://www.instagram.com/amirabarger
Anastasia Kārkliņa Gabriel - Culture Expert http://www.instagram.com/anastasiakgabriel
Lola Bakare - CMO Advisor
http://www.instagram.com/titilola
For more Sweathead:
- Strategy classes and ebooks http://www.sweathead.com
- Instagram http://www.instagram.com/sweathead
- Mark Pollard on Instagram http://www.instagram.com/markpollard
Many thanks to Chris Do from The Futur and Rakaa from Dilated Peoples from this impromptu walk around Los Angeles.
You can find them here:
http://www.instagram.com/thechrisdo
http://www.instagram.com/therealrakaa
Come to our annual conference -->
The Sweathead Do-Together happens online and in Chicago and New York this November, 2025: https://sweathead.com/the-sweathead-do-together/
My newish YouTube channel:
https://www.youtube.com/@markpollardstrategyfriend
Follow along on Instagram:
http://www.instagram.com/markpollard
http://www.instagram.com/sweathead
Follow along for the real-time version of these: http://www.instagram.com/markpollard
Find out about our upcoming summer camp and masterclasses at http://www.sweathead.com
Follow us at
http://www.instagram.com/markpollard
http://www.instagram.com/sweathead
For details about our upcoming classes, visit:
http://www.sweathead.com
Chicago, NYC, Barcelona, Madrid, Lisbon, Amsterdam, Bucharest, Prague, and more.
Find Mark here:
http://www.instagram.com/markpollard
Watch us discuss all of this here on YouTube:
https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9
- The USA vs the UK
- US clients vs UK clients
- Doing creative work in Corporate America
- The good and not good things about New York City
Strategy events and classes: http://www.sweathead.com
This interview comes from Part 2 of my YouTube series about surviving New York City, especially the Corporate America parts.
Jason has worked at Energy BBDO, Huge, and Amazon.
He recently documented his leaving of Amazon.
We discuss:
- Why he did this
- What he's learned from working in NYC
- Being an introvert in Corporate America
And more.
Watch us discuss all of this on The High Line:
https://youtu.be/IAp_TsXrG7Q?si=OeGELRvjHM8FPNG9
Jason: http://www.instagram.com/jason_swet
Mark: http://www.instagram.com/markpollard
Strategy events and classes: http://www.sweathead.com
Watch my first raw travel YouTube video here: https://www.youtube.com/watch?v=0josxmlLCKU&t=1437s
It features strategists and friends Julian Cole and Jack Appleby.
I also take you on a tour of NYC and share what the city has taught me.
Julian: https://www.instagram.com/juliancole.strategy/
Jack: https://www.instagram.com/jackapplebyny/
Mark: http://www.instagram.com/markpollard
Strategy training (including our events in LATAM in March/April 2025): http://www.sweathead.com
Lee Ci En and Amy Daroukakis have been collecting trend reports in a Google for years now. You've probably fiended for access :)
The thing is, trends can be useful but a lot of trend reports are not.
In this episode, we discuss:
- 7 trends they think we need to pay attention to, - What's wrong with the trend report industry, - And the projects both are involved with.
Amy Daroukakis, Founder, Culture Concierge
https://www.linkedin.com/in/amydaroukakis/
Lee Ci En, Media Strategist at Publicis Groupe
https://www.linkedin.com/in/lee-ci-en/
Strategy ebooks and training:
http://www.sweathead.com
Mark Pollard
http://www.instagram.com/markpollard
In this episode, I reflect about some of the countries I visited in 2024 - from The Maldives to Saudi Arabia. I also talk about the mindset required to reach clarity, big personal reflections, and my upcoming attempt at YouTube.
Read about clarity here:
https://mailchi.mp/sweathead/clarity-on-a-page
https://mailchi.mp/sweathead/what-is-this-mood
The one-page documents are in Best Strategists Club:
https://www.instagram.com/markpollard/
Find details about our LATAM events in March and April and other training here:
http://www.sweathead.com
I'm in Riyadh this week. It's my first time. I'm here for a new creator conference called Impaq Makers. It's run by the Ministry of Media.
I spent a few days exploring the city and speaking to people. But a strategist friend Faisal Alshareef told me about a big YouTube channel here called Thmanyah. I asked if I could meet them and interview them. Faisal made it happen.
Thmanyah have a Guinness World Record for the most-viewed YouTube video but, if you're like me, I bet you've never seen it.
One of Thmanyah's public faces is Omar Almoran. He hosts a weekly news podcast called the Alfajr Podcast.
In this episode, recorded in the Thmanyah office, I try to understand the kinds of change happening in Saudi Arabia as well as their scale and pace.
You can find Omar here:
https://www.linkedin.com/in/omar-alomran-kfupm/
Follow me here:
http://www.instagram.com/markpollard
Strategy classes are here:
http://www.sweathead.com
Felipe Tomaz is Associate Professor of Marketing at the Saïd Business School at University of Oxford.
He's about to publish a paper in the Journal of Marketing after analyzing 1,000 campaigns and a million customer journeys via Kantar and Wavemaker.
With this paper, he'll be showing that "not all reach is created equal" as well as how few campaigns are actually effective.
I invited Tom Roach to join me for this chat.
Links
Felipe: https://www.linkedin.com/in/drfelipethomaz
Tom: https://www.linkedin.com/in/tom-roach-5b468026/
Mark: http://www.instagram.com/markpollard
For strategy training, check out http://www.sweathead.com
Ipsita Das often reaches millions of people every month. While she was studying media and psychology at he New School, her Instagram account started to pop.
Now, she works with tens of people every week. She tries to help them with the thoughts in their minds that are holding them back.
In this episode, we discuss the five issues Ipsita hears about more.
Ipsita will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com.
Links:
Ipsita: https://www.instagram.com/helloipsita/
Mark: http://www.instagram.com/markpollard
Steve Walls has had big strategy jobs at TBWA, Ogilvy, Publicis Groupe, and more. But, now, he lives in Zurich, works with Moon Rabbit, and sees agency pitches from the other side - as someone helping marketers get more out of their agencies.
In this episode, we discuss what Steve sees agencies get right and wrong in the pitch process.
Steve will be teaching at our 2024 Sweathead Do-Together. Find tickets at http://www.sweathead.com.
Links:
Steve: https://www.linkedin.com/in/steve-walls-bb533638
Mark: http://www.instagram.com/markpollard
Mike Jacobson has worked in strategy for years. But he's been a magician for decades.
Not long ago, he appeared on America's Got Talent. That's how good he is.
In this episode, Mike breaks down the business of magic as well as how what he's learned from being a magician and strategist has helped both of his crafts, something he'll be teaching at our upcoming strategy conference The Sweathead Do-Together.
Links:
Mike: https://www.linkedin.com/in/jacobsonmike/
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/
I recently spoke with Joe about strategy frameworks and whether they're dumb.
In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it.
Joe will teach us how to use territories at our upcoming strategy conference The Sweathead Do-Together.
Links:
Joe: https://www.linkedin.com/in/joe-burns-bb73a31b/
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/
Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture".
What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"?
And this is what we get into.
Links:
Lucien: https://www.linkedin.com/in/lucien-etori
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/
The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory.
In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself.
Jenny is hosting our upcoming strategy conference The Sweathead Do-Together.
Links:
Jenny aka jennifer m chang: https://www.linkedin.com/in/jayemsey
Mark: http://www.instagram.com/markpollard
The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/