It may sound like hyperbole, but I honestly believe that the social media strategies and formats that you see being incorporated by many traditional brands and accounts are influenced by what theme pages are doing on social media.

Think about the Tweet-meme style format, the use of things like engagement groups, or even speaking in the first person... you can trace them all back to theme pages.

So I posit that if these sorts of theme pages have already been driving the strategies many of us social media managers incorporate, why not look to them constantly to see what new things they’re testing out.

Or better yet, why not act in a similar way they do (at least as it pertains to TOF content).

I go over all this and more in this week’s episode! Available now wherever you get your podcasts!