I just wanted to give everyone the courtesy of a personal update. Work has gotten busy and some things need to be put on the backburner... this is one of those things. But after 51 episodes of Swipe Up, I'm really proud of where I'm ending this season.
See you soon!
A few weeks ago, Instagram's CEO came out with an IGTV explaining the new direction of the platform. He included several initiatives and features they're testing and rolling out.
Hear my take as a Digital Media Manager, and get all the takeaways that should matter to you!
Founder of TrendZ (Tik Tok marketing agency), Jimmy Slagle, and I catch on everything from pitching Tik Tok to businesses, to agency growing pains, to getting our start in sports theme pages and MORE!
The MOF is how you bridge new eyeballs into high-intent purchasers, but very few of us build out the content for that stage with any intention. We can't keep calling anything that's not TOF/BOF "middle of funnel." There has to be some reason you're creating it, let's talk about what those could be...
All the things that frustrate me about social media including (but not limited to), people complaining about growing too slowly, choosing the wrong platform for the wrong objectives, not knowing your objectives, doing average things and expecting above average results, the fact that alpacas and llamas both exist (why aren't they the same thing?) - not really, but listen anyway :)
I spoke with an anonymous social media admin who manages accounts that total 1.5M+ followers and thousands of dollars in monthly revenue. He breaks down everything I ask him, from how much he charges, how he flips pages, where the theme page market is going and so much more!
I loved this conversation so much, we didn't get to everything I had to ask. Be on the lookout for another interview with him, and I hope you enjoy this as much as I do!
I run the social media for the American Association of Independent Baseball, which means I've been in an 8-month crash course about how to develop a social strategy for a professional league, build a team, and execute on creativity. I'm only getting started, but here's what I learned.
I'm back from vacation and I have some Instagram news to catch up on:
1) You can now hide likes, but is anyone going to do it?
2) Instagram E-commerce gets a boost, what does that mean for the platform's future?
3) Finally, Reels aren't AS bad anymore with new insights...
Hear my spiciest takes and more this week, and DM me questions for an anonymous IG Admin interview I'm doing next week!
I'm camping in Washington this week, so here's a clip from a recent interview I did with Myles Biggs on his show Unseen Work!
It's available wherever you listen to podcasts AND on YouTube -> https://anchor.fm/unseen-work
If you're a social media manager (or under the age of 30), you've probably been asked this question before.
If you're a business owner (or over the age of 50), you've probably wondered this exact thing.
It's a tricky thing, social media. There's no direct attribution, people are trying to charge hundreds of dollars to run it, and all for what? Some likes? Some comments? Some ... retweets?
Well, there's more to it than that. I'll break down 4 of the most impactful outcomes organic social can have on your business. If you sell social media services, listen up and take notes. If you are a business owner, listen up and take notes.
This stuff is important, and it can have a real effect on you ... whoever you are.
You just started a new Instagram page, or worse yet, you already have one but the engagement rate has been $h*t lately and you're losing followers...
Sound familiar?
I'm breaking down 3 ways for you to reverse course or start fresh and see a meaningful increase in your metrics!
I'm quite literally doing the same thing with one of my pages as we speak, so trust me when I say... this works.
This isn't clickbait... this actually happened to me.
In fact, there have been a lot of crappy things that have happened to me over the past couple of years that I haven't really shared.
Whether it be for fear of embarrassment or professional compartmentalization ... I've had my share of screw-ups and failures. But I want to share (almost) all of them now. Looking back on these things now, they're just dots on a map that have gotten me to where I am now.
Cheesy?
Sure, but I love being able to string together all the lessons I've learned in an attempt to reverse engineer how I got where I am today.
It may sound like hyperbole, but I honestly believe that the social media strategies and formats that you see being incorporated by many traditional brands and accounts are influenced by what theme pages are doing on social media.
Think about the Tweet-meme style format, the use of things like engagement groups, or even speaking in the first person... you can trace them all back to theme pages.
So I posit that if these sorts of theme pages have already been driving the strategies many of us social media managers incorporate, why not look to them constantly to see what new things they’re testing out.
Or better yet, why not act in a similar way they do (at least as it pertains to TOF content).
I go over all this and more in this week’s episode! Available now wherever you get your podcasts!
This is probably the most common question I get asked... and understandably so.
With new platforms coming out seemingly every day, it's hard to know which are worth your time.
For me it comes down to one simple litmus test:
Does the platform provide new or small users with the chance to reach fresh, organic, and relevant audiences at scale?
If it does, then it might be worth your time.
Take Tik Tok for example- the For You Page is entirely comprised of curated content from accounts that you don't already follow. So as a creator, that's a great opportunity for people that don't already follow you to see you.
On the flip side, Facebook probably isn't the best bang for your buck right now. Engagement rates are less than .1% (meaning your content is hardly getting shown to your own followers, much less potential new ones).
Try applying this to other platforms and features you know of, and let me know if you have any questions!
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Tyler’s Instagram ➞ https://www.instagram.com/tylerwebbllc/
Follow us on Tik Tok // @SwipeUpPodcast
Knowing what to post can be hard, positioning it within your brand's overall digital marketing strategy can feel impossible.
In this episode, I outline the concept of an organic social media funnel that I use to drive more engagement, increase impressions and inevitably make a revenue-positive impact for my clients!
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Tyler’s Instagram ➞ https://www.instagram.com/tylerwebbllc/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast
Listen to Finding Your Niche wherever you listen to podcasts!
> https://open.spotify.com/show/1bMfKGGHbu8zepYnr3OuWc?si=P5Q84NeVS9qgTVHKz9uZ-Q
> https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181
Check out Jake's podcast, Finding Your Niche ➞ https://open.spotify.com/show/1bMfKGGHbu8zepYnr3OuWc?si=FCTgrPMWTR2b-u9wpAQRAw
Tyler’s LinkedIn ➞ https://www.linkedin.com/in/tylermwebb/
Jordan’s LinkedIn ➞ https://www.linkedin.com/in/jordanlundell/
‘Swipe Up’ LinkedIn ➞ https://www.linkedin.com/company/swipeuppodcast/
Follow us on Tik Tok // @SwipeUpPodcast