If you're a social media manager (or under the age of 30), you've probably been asked this question before.

If you're a business owner (or over the age of 50), you've probably wondered this exact thing.

It's a tricky thing, social media. There's no direct attribution, people are trying to charge hundreds of dollars to run it, and all for what? Some likes? Some comments? Some ... retweets? 

Well, there's more to it than that. I'll break down 4 of the most impactful outcomes organic social can have on your business. If you sell social media services, listen up and take notes. If you are a business owner, listen up and take notes.

This stuff is important, and it can have a real effect on you ... whoever you are.