In this premiere episode of The Leadership Exchange, host Jason Zickerman, CEO of The Alternative Board (TAB), sits down with Roey Diefendorf — a legacy-driven entrepreneur, educator, and innovator with over 50 years of experience guiding families and business leaders toward “more than money” wealth. Roey’s journey spans a 150-year-old family business, multiple reinventions, and a powerful personal mission to create meaningful impact across generations. As a founding member of More Than Money 360 and a passionate non-profit leader, Roey shares candid lessons from his decades of leadership — including navigating generational transitions, finding the courage to transform a traditional business, and the importance of mentorship in shaping a lasting legacy.