In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI t...
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In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI t...
Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space! In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world. Along the way, we share a few laughs about conference chaos, ice c...
Talking Insights
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI t...
