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Talking Insights

ESOMAR

136 episodes

1 day ago

The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...

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The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...

Show more...

Episodes (20/136)

Talking Insights

Reaching Youth: The Power of Social Media in Health

The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...

1 day ago

15 minutes

Talking Insights

The Significance of Colour in Branding

This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss the importance of objective data in color selection for products, and the broader implications of color psychology in consumer behavior. They emphasize the need for brands to understand the impact of color on decision-making processes and how it can enhance marketing strategies, especially in the digital age. Send us a text -----------------...

1 week ago

11 minutes

Talking Insights

Exploring the Gig Economy

The conversation with Michael Nevski, recorded live at the Esomar Congress in Prague, explores the rise of the gig economy, its implications for different generations, the role of technology, and what companies can learn from these trends. It highlights the flexibility and independence that gig work offers, especially to millennials and Gen Z, while also addressing the challenges gig workers face in accessing credit and benefits. Send us a text ------------------------------------------------...

2 weeks ago

16 minutes

Talking Insights

Normalizing Disability in Advertising

In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater a...

3 weeks ago

12 minutes

Talking Insights

Evolving the Industry: A Call to Action

In this conversation recorded at the Esomar Congress in Prague, Antonio and Brett Townsend discuss the evolution of the insights industry, emphasizing the need for a consumer-centric approach, the importance of narratives, and the necessity of persuasion as a key skill for future success. They explore how to get unstuck from outdated methodologies and the role of leadership in fostering a culture that prioritizes consumer needs. And you can find more info on Brett's book here: https://...

4 weeks ago

11 minutes

Talking Insights

Esomar Academy presents: Foresight in Market Research

In this episode, Antonio Almeida speaks with Pilar Bermudez from Marduk Design about the upcoming Esomar Academy training. They discuss the importance of foresight in market research, the structure of the training, and the transformative experience participants can expect. The conversation highlights the need for a shift in mindset to embrace disruptive thinking and strategic planning for the future. Send us a text ------------------------------------------------------------------------...

1 month ago

9 minutes

Talking Insights

Exploring Market Research in Africa

In this second episode of our Talking Insights Live series, recorded at the Esomar Congress, we turn our attention to Africa — a continent full of innovation, creativity, and a fast-growing insights community. Our guest, Siham Malek, explores how African researchers are transforming local challenges into global innovations, redefining how data, culture, and storytelling intersect. From shifting consumer behavior to the power of homegrown insights, this episode celebrates the people shaping th...

1 month ago

10 minutes

Talking Insights

Exploring Human Connection in Market Research

Welcome to the first episode of our Talking Insights Live series, recorded right from the heart of the Esomar Congress exposition space! In this episode, we sit down with Jess Pettitt, the Congress opening keynote speaker, for a conversation that’s equal parts hilarious and thought-provoking. Jess dives into themes of inclusion, connection, and authenticity — and reminds us why being human still matters in a data-driven world. Along the way, we share a few laughs about conference chaos, ice c...

1 month ago

27 minutes

Talking Insights

Unlocking Creativity in Branding

In this engaging conversation, T. Christian Helms, founder and creative director of Helms Workshop, shares insights on the importance of creativity in branding and design. A discussion on how to cultivate creativity within teams, the significance of authentic connections in branding, and the concept of 'thinking sideways' to foster innovative ideas. Helms highlights successful projects, including the 99 cans, and offers valuable advice for young creatives and leaders in the industry. If...

2 months ago

15 minutes

Talking Insights

The Shift Towards Inclusive Marketing

In this episode of Talking Insights, host Antonio speaks with Valeria Piaggio from Kantar about the Brand Inclusion Index, a groundbreaking study that explores how consumers experience diversity, equity, and inclusion in brands. They discuss the evolution of brand inclusion, the importance of authentic representation, and the need for brands to address underrepresented groups. Valeria emphasizes that inclusion is not just a trend but a business imperative that can drive growth. The conv...

2 months ago

20 minutes

Talking Insights

Embracing Our Inner Cyborg: The Future of Market Research

In this episode of Talking Insights, our host Antonio, explores the future of market research with guests David VL Smith and Adam Riley. They discuss their article "Learning to Love Your Inner Cyborg" and their book "The Art of Collaborating with AI." The conversation delves into the integration of AI in market research, the cultural and leadership shifts required, and the essential skills for future researchers. Don't miss their insights on embracing AI as a tool for cr...

2 months ago

25 minutes

Talking Insights

The Art of Communication in Research

Join us for an insightful episode as we delve into the "Hook, Line, and Thinker" workshop, designed to revolutionise storytelling in the research industry. Discover how this training, led by expert Daniel Wain, equips participants with the tools to craft compelling narratives that cut through the noise. Whether you're a seasoned professional or new to the field, this workshop offers invaluable techniques to enhance your communication skills and make your stories unforgettable. Tun...

2 months ago

15 minutes

Talking Insights

The Future of Experimentation: Insights from Heatseeker

In this conversation, Kate O'Keeffe, CEO and co-founder of Heatseeker, discusses the revolutionary approach of AI-driven experimentation in marketing. With highlights on how Heatseeker differentiates itself from traditional A/B testing by providing real-time, data-driven insights that allow businesses to make informed decisions quickly. Kate shares experiences from Silicon Valley, emphasizing the importance of prototyping and innovation. Send us a text --------------------------------...

2 months ago

20 minutes

Talking Insights

The Science of Joy in the Workplace

In this episode of Talking Insights, host António Almeida meet with Chelsea Gibbons, VP of Research Strategy at Sago, to explore a study on workplace happiness through technology. The conversation delves into how facial coding and micro-expression analysis were used to measure joy among users of a content management system across different cultures. They discuss the implications of AI in research, participant experiences, and the importance of listening to customer feedback for improvin...

3 months ago

15 minutes

Talking Insights

Beyond the Buzz: What Synthetic Data Really Means for Research

In this episode, our host António and Richard Preeti delve into the complexities of synthetic data and its implications for market research. They discuss the semantics of the term 'synthetic data', the role of AI in generating insights, and the importance of grounding AI outputs in real human data. Richard emphasises the need for responsible usage of AI, the evolution of research methodologies, and offers advice for both seasoned professionals and newcomers in the industry. Chapters 00:...

3 months ago

24 minutes

Talking Insights

Unlocking Insights: The Mintel and Black Swan Collaboration

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3 months ago

16 minutes

Talking Insights

The Power of Patient Voices in Market Research

In this episode of Talkin' Insights, host António Almeida speaks with Wes Michael, founder of Rare Patient Voice, about the critical role of patient voices in market research and healthcare. They discuss the evolution of patient participation, the importance of diversity and inclusion in recruitment, and the global expansion of Rare Patient Voice. Wes shares insights on building trust with patients and clients, leveraging technology for better data collection, and offers advice for newcomers ...

3 months ago

21 minutes

Talking Insights

Sustainability Insights: Understanding Urban Indian Consumers

In this conversation, Aditi Garg, a Consumer Strategy expert and Founder at Out of Syllabus, discusses India's evolving landscape of sustainability. She highlights the differences in consumer behaviour between urban and rural populations, the emotional drivers behind sustainable choices, and the challenges brands face in effectively communicating their sustainability efforts. The discussion also touches on the role of guilt in consumer decision-making, the influence of community and so...

4 months ago

23 minutes

Talking Insights

Bridging the Data Decision Gap

In this insightful conversation, António Almeida and Adele Jolliffe delve into the data decision gap in marketing. They discuss the challenges marketers face in utilising vast amounts of data effectively and the disconnect between data and decision-making. Adele shares practical steps to bridge this gap, emphasising the importance of expanding data inputs and outputs, and the role of AI and synthetic data in transforming brand guidance. The discussion also highlights the enduring value of att...

4 months ago

28 minutes

Talking Insights

Bonus Episode -- Breaking the Noise: A New Era in Storytelling

This week we give you a BONUS episode to promote the upcoming training of the Esomar Academy - Breaking the Noise - 12-14 August In this conversation, Antonio and Arundati Dandapani discuss the upcoming training titled 'Breaking the Noise, Creating Strategic Global Impact with Research Stories and Partnerships' at the ESOMAR Academy. They explore the importance of clarity in storytelling, the transformative power of narratives in data communication, and the structure of the training, whi...

4 months ago

14 minutes