The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...
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The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...
This episode recorded live at the Esomar Congress 2025 in Prague explores the significance of color in branding and marketing. Wim and Uyen discuss the importance of objective data in color selection for products, and the broader implications of color psychology in consumer behavior. They emphasize the need for brands to understand the impact of color on decision-making processes and how it can enhance marketing strategies, especially in the digital age. Send us a text -----------------...
Talking Insights
The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...
