In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI t...
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In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI t...
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater a...
Talking Insights
In this insightful conversation, Ariadna Carrascal discusses her award-winning data-driven marketing strategy for Samsung, focusing on the importance of emotional connections with consumers. She shares how a comprehensive analysis of consumer data led to a revolutionary approach that prioritized emotional engagement over technical specifications. The discussion highlights innovative research methodologies, including the integration of qualitative and quantitative research, and the use of AI t...
