The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...
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The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...
In this conversation recorded live at the Esomar Congress in Prague, Georgia Phillips discusses the critical role of advertising in promoting inclusion. Georgia highlights the lack of representation in media and the importance of normalising disability in advertising. Research reveals that inclusive ads positively impact brand perception among consumers with disabilities. Finally, we also talk about the challenges of representing non-visible disabilities and the need for greater a...
Talking Insights
The conversation highlights the innovative approach taken by the Cancer Council in Australia to engage young people through social media influencers. Kathryn Hull discusses the successful implementation of an influencer-led campaign aimed at promoting SunSmart behaviors, emphasizing the importance of adapting to new channels to effectively reach the youth demographic. Send us a text ----------------------------------------------------------------------------------------------- Talking Insigh...
