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Tech Your Business
Tech your Business Podcast
175 episodes
5 days ago
Find out how technology can grow your business with the Tech Your Business Podcast! Join Peter Banigo of Target ICT as he explores trends, innovations, and practical advice on AI, SEO, cybersecurity, Blockchain, online marketing, and more. Get ready to unravel your business's full potential in the digital age. Whether you're a business owner, entrepreneur, or professional looking to stay ahead of the curve, the Tech Your Business Podcast is your ultimate guide to unlocking the full potential of technology in your industry. Subscribe now! Podcast by Target ICT Ltd
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Business
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All content for Tech Your Business is the property of Tech your Business Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Find out how technology can grow your business with the Tech Your Business Podcast! Join Peter Banigo of Target ICT as he explores trends, innovations, and practical advice on AI, SEO, cybersecurity, Blockchain, online marketing, and more. Get ready to unravel your business's full potential in the digital age. Whether you're a business owner, entrepreneur, or professional looking to stay ahead of the curve, the Tech Your Business Podcast is your ultimate guide to unlocking the full potential of technology in your industry. Subscribe now! Podcast by Target ICT Ltd
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Business
Episodes (20/175)
Tech Your Business
E175. Building Trust Through Video: A Simple System for Busy Business Owners

Learn how to create professional business videos without expensive equipment or endless hours of production time. Dan Bennett, founder of Hot Sauce Video with 16+ years of experience working with brands like Harley Davidson and Bud Light, shares his practical approach to helping business owners look and sound great on camera.Most business owners avoid video because they think it requires natural talent or complex technical skills. Dan explains why this mindset is wrong and provides a straightforward system that makes video content creation manageable for even the busiest entrepreneurs.What You'll Learn:The three affordable tech upgrades that immediately improve your video quality (microphone, lighting, and camera - in that order)Why scripting and preparation matter more than trying to appear "natural" on cameraHow to overcome camera anxiety using simple breathing techniques and proper positioningDan's three-hour studio process that produces months of content in a single sessionThe biggest mistakes business owners make when creating video contentWhy video builds trust faster than any other medium in today's marketPractical tools and technologies that simplify video production without breaking the bankHow to batch record multiple videos efficiently without feeling overwhelmedDan shares real examples from his work with entrepreneurs who transformed from camera-shy to confident, including specific techniques you can implement immediately. Whether you're recording content for social media, creating sales videos, or building your brand presence online, this episode provides actionable steps to get started today.About Dan Bennett:Dan Bennett is the founder of Hot Sauce Video, where he helps remarkable people look and sound great on camera. After 16 years working in professional video production with Fortune 500 companies including Harley Davidson, Bud Light, Camaro, and Nerf, Dan shifted his focus to helping small businesses compete with larger competitors through quality video content. He offers both studio services through "Hot Sauce Studio" and editing support through "Hot Sauce Editing," a subscription-based service designed to solve post-production challenges for creators and companies.Connect with Dan Bennett:LinkedIn: linkedin.com/in/VideoForEntrepreneursWebsite: Hot Sauce Video (rebrand launching June 2025)About Tech Your Business Podcast:Tech Your Business helps business owners leverage technology for growth. Hosted by Peter Banigo of Target ICT, a UK digital consultancy, each episode delivers practical technology advice in simple, accessible language.Subscribe for weekly episodes featuring technology experts, successful business owners, and practical strategies you can implement immediately.

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3 weeks ago
43 minutes 6 seconds

Tech Your Business
E174. Why 30% of Your Potential Customers Can't Use Your Website

Most business owners don't realise that 20-30% of website visitors struggle to use their sites due to accessibility barriers. This episode reveals how web accessibility isn't just about compliance—it's a strategic advantage that reaches more customers and improves your bottom line.

Warren Wilansky, Founder of Plank Digital Agency with 25+ years experience, shares how one client saw donations increase by 100-200% after implementing accessible design principles. The surprising part? Building accessibility into your website from the planning stage costs roughly the same as a standard website.

In this episode, you'll learn:

  • Why 20-30% of internet users face accessibility challenges (including everyone over 50)
  • Common accessibility barriers and simple fixes for business websites
  • The Ethical Web Collective framework: accessibility, privacy, security, responsible development, and environmental impact
  • Three immediate, low-cost improvements you can make today
  • How to test your website using Google Lighthouse (free tool)
  • Why image optimisation helps both accessibility and the environment
  • The surprising environmental impact of websites and AI

Warren explains that accessibility works like building a ramp during house construction rather than retrofitting later—it's part of the process when done properly. He recommends starting with three simple changes: optimise images (reduce file sizes from 4MB to 100-500KB), ensure responsible coding standards, and implement accessibility principles that make websites faster for everyone.

These improvements benefit all users by creating faster, more efficient websites that rank better in search engines and provide better experiences.

About the Guest:Warren Wilansky is President and Founder of Plank, a digital agency established in 1998 specialising in websites for arts, cultural, and nonprofit organisations. Connect with Warren at plank.co

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1 month ago
26 minutes 54 seconds

Tech Your Business
E173. Why AI Won't Replace You (And How to Use It to Work Faster)

Most business owners are either overwhelmed by AI hype or wasting time using it like everyone else. Nathalie Dorémieux, a tech strategist with over 20 years of software engineering experience, shares how to use AI as an accelerator rather than a replacement - and the results are remarkable.

In this episode, discover how one of Nathalie's clients reduced their training programme completion time from 4 months to just 4 days by building AI tools directly into their course. Learn the three essential elements AI needs to deliver genuine value: your unique knowledge, proper context, and specific prompts. Without these, you're just getting "refined rubbish" out.

Key Topics Covered:

  • The three components AI needs to work effectively (most people miss at least one)
  • How to build custom AI tools inside your programmes to accelerate client results
  • Why "garbage in, garbage out" matters more than ever with AI
  • The difference between using AI as an accelerator vs. falling for the hype
  • Real examples: LinkedIn profile optimisation and membership launch emails done in minutes
  • How to identify which business problems AI can actually solve (and which it can't)
  • Turning podcast listeners into qualified leads using AI-powered conversations
  • Why consistency and automation matter more than fancy AI tools

About Nathalie Dorémieux:Nathalie is a membership maven and tech strategist with over 20 years of experience in software engineering. She spent 10 years in Silicon Valley before returning to France to build e-learning businesses with her husband. Nathalie specialises in helping coaches and course creators design high-retention programmes that deliver faster client results. She co-created Podcast LeadFlow, a system that converts podcast content into qualified leads through smart automation and AI.

Connect with Nathalie:

  • Website: podcastleadflow.com (free licence available, no credit card required)
  • Membership programmes: themembershiplab.com
  • LinkedIn: Nathalie Dorémieux

About Tech Your Business:Tech Your Business helps small business owners leverage technology to grow faster and work smarter. Hosted by Peter Banigo from Target ICT, each episode delivers practical advice you can implement immediately.

#AIForBusiness #BusinessAutomation #SmallBusinessTech

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1 month ago
35 minutes 40 seconds

Tech Your Business
E172. The Simple Framework for AI Content That Actually Sounds Like You

Learn the exact process to create AI-generated content that maintains your unique brand voice without falling into the generic content trap. Mona Bavar from BlueApples.ai shares her proven framework for training AI tools to write authentically for your business while saving time and staying competitive.

What you'll discover in this episode:

  • The biggest mistake businesses make when starting with AI content (and why it makes them invisible)
  • How to identify and define your unique brand voice before touching any AI tool
  • The "recipe method" for creating detailed prompts that capture your brand personality
  • Why stopping and reviewing is essential if you've already diluted your brand with generic AI content
  • Specific AI vocabulary words to avoid (thrilled, spark, elevate, enhance) that instantly give away AI usage
  • The three core AI platforms Mona recommends: ChatGPT for content, Midjourney for images, Runway for videos
  • How to combine AI efficiency with human creativity for maximum impact

Mona explains why successful brands like Coca-Cola and Apple work so well - they connect emotionally through authentic storytelling. She demonstrates how this same principle applies to AI content creation, showing you how to program AI tools with your brand's unique ingredients rather than accepting generic outputs.

This episode provides practical steps to create content that sounds distinctly like you while using AI's efficiency. You'll learn why the preliminary brand work is crucial and how to maintain consistency across all your AI-assisted communications.

Guest: Mona Bavar is the founder of BlueApples.ai, an AI agency that helps businesses maintain their unique brand identity across all communications. With over 10 years of experience running her gifting company Delish, Mona combines traditional marketing expertise with modern AI tools to help entrepreneurs use technology without losing their authentic voice.

Connect with Mona:Website: blueapples.aiSchedule a free consultation to discuss how AI can work for your unique brand

About Tech Your Business:Join host Peter Banigo every week for practical technology advice that helps business owners grow smarter, not harder. From AI implementation to cybersecurity, we break down complex tech topics into actionable strategies you can implement immediately.

Subscribe for weekly episodes and never miss the latest business technology insights that could transform your operations.

#AIContent #BrandVoice #BusinessGrowth

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1 month ago
38 minutes 56 seconds

Tech Your Business
E171. How to Use AI as Your Financial Planning Partner (Not Replacement)

Artificial intelligence is transforming financial planning without replacing the human element. Nick Garofalo, CFP® candidate and founder of Openhanded Wealth, shares practical strategies for using AI tools like ChatGPT as thinking partners while maintaining the personal touch essential for financial advisory services.

In this episode, Nick reveals his tech-enabled approach to building a financial advisory practice, including private AI solutions for secure data analysis and the shocking discovery that led him to values-based investing. Learn why AI will enhance rather than eliminate financial advisors, and get actionable insights on leveraging technology for better financial planning.

Perfect for financial professionals seeking to integrate AI into their practice and anyone interested in using technology to align their investments with their values.

Guest: Nick Garofalo - CFP® candidate, Founder of Openhanded Wealth
Host: Peter Banigo - Target ICT

Connect: openhandedwealth.com | Free resources: openhandedwealth.com/freebies

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

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1 month ago
38 minutes 56 seconds

Tech Your Business
E170. Why Cold Calling Still Works: The Tech Stack You Need for Success

Business owners who master cold calling technology are achieving 10% pickup rates while others struggle with 2%. Aidan Sowa, Co-Founder of Zoto Dialer, reveals the specific tech stack that makes cold calling profitable in 2025.

Most businesses fail because they're dialling landlines nobody answers and burning through phone numbers. Aidan explains how parallel dialing technology, proper data sources, and smart number rotation connect you to 50 real prospects per hour.

Key Topics:

  • Mobile vs landline pickup rates (10% vs 2%)
  • Parallel dialing systems that connect prospects every 19-30 seconds
  • Cheapest verified mobile data sources (15p per thousand numbers)
  • Why phone numbers get spam-flagged after 50 calls
  • Realistic cold calling investment (£500-750/month)
  • Training remote callers in 2-3 weeks
  • Scripts that work in 2025
  • Metrics that matter vs vanity numbers

Aidan built Zoto Dialer after frustration with existing software that burned numbers and connected callers to dead air. His AI-powered solution detects voicemails and optimises parallel lines while maintaining legal compliance.

Learn practical technology choices including data sources like Lead Magic, Apollo, and validation tools. Discover why scheduling calls beyond 24 hours kills show rates and how to achieve 70% attendance using LinkedIn and follow-up sequences.

Guest: Aidan Sowa - Co-Founder of Zoto Dialer, serial entrepreneur who went from debt to building multiple successful businesses including Sowa Marketing Agency and a data company.

Hosted by Peter Banigo from Target ICT, helping UK business owners implement technology for growth.

Connect: www.zotodialer.com | LinkedIn: Aidan Sowa | Instagram: @theaidensowa

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

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1 month ago
36 minutes 1 second

Tech Your Business
E169. Why Human Tech Support Still Beats AI Chatbots

Small business owners waste hours fixing tech problems that could be solved in minutes by professionals. Andrew Bolton, CEO of TechRescue, explains why his human-first tech support model thrives while competitors chase automation.

In this episode, Andrew shares how he built a profitable 24/7 support company serving small businesses for just £40 per month. Learn why DIY tech fixes actually cost more than professional help, how to calculate the real value of your time, and why treating customers like people beats treating them like account numbers.

Perfect for business owners tired of wrestling with routers, software glitches, and website problems when they should be focusing on growing their companies.

Guest: Andrew Bolton - CEO & Co-Founder, TechRescueContact: help@techrescue.io | 855-250-8586

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

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2 months ago
39 minutes 51 seconds

Tech Your Business
E168. From Unknown to Authority: Getting Your Business in the Press

Service-based business owners often struggle to differentiate themselves from competitors and build client trust quickly. Leonard Scheiner reveals how strategic press coverage can transform your business credibility overnight.

In this episode, Leonard breaks down the psychology of client decision-making, explaining why press coverage accelerates trust-building better than any other marketing method. You'll learn his proven process for getting featured in publications and TV, even if you think your business isn't "newsworthy."

Leonard shares real examples of clients who've gained immediate business results from press features, practical tools for monitoring media mentions, and how to handle negative coverage professionally. Whether you're a lawyer, doctor, consultant, or any professional selling expertise, this episode provides a roadmap for building unshakeable authority in your field.

Expect practical advice on preparing your online presence, identifying press opportunities, and measuring the long-term value of media coverage. Leonard also shares his free training resource for those ready to take their first steps into media placement.

About the Tech Your Business Podcast: Weekly conversations with successful entrepreneurs and industry experts sharing practical strategies for using technology and strategic thinking to grow your business.


More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠⁠ https://targetict.co.uk⁠⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠⁠https://instantsetters.com⁠⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠⁠https://greentechpulse.com⁠⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠⁠https://ixbrlify.com⁠⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠⁠https://shortagejobs.com⁠⁠⁠

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2 months ago
36 minutes 28 seconds

Tech Your Business
E167. Why Most Social Media Marketing Is a Complete Waste: Former Bot Creator

Most small businesses burn through marketing budgets on social media with little to show for it.

Tim O'Hearn, who built profitable Instagram bot software and later designed social media feed algorithms, reveals exactly why your social strategy isn't working.

This conversation exposes the harsh realities of social media marketing that agencies prefer to hide. Tim explains why blue check marks and follower counts provide zero business value, how platforms use algorithmic feeds to force ad spending, and the truth about shadow banning.

Learn to spot the red flags when agencies promise guaranteed follower growth, understand why the "dead internet theory" matters for business owners, and discover why email lists beat any social media strategy. Tim's unique perspective as both a platform manipulator and insider system designer offers invaluable insights for business owners tired of wasting money on ineffective social media marketing.

Instead of chasing viral content on rigged platforms, discover how to build audiences you actually own and control.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠ https://targetict.co.uk⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠https://instantsetters.com⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠https://greentechpulse.com⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠https://ixbrlify.com⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠https://shortagejobs.com⁠⁠⁠


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2 months ago
40 minutes

Tech Your Business
E166. How Remote Business Owners Can Minimize Tax Exposure

Could you be paying thousands more in taxes than necessary?

CPA Vincenzo Villamena breaks down legal tax optimization strategies for remote business owners, including real examples of clients saving $25,000 to over $1 million annually.

Key Takeaways:


  • Foreign Earned Income Exclusion: Save $30,000 annually on first $126,000
  • Tax-free US companies for non-residents (under $1,000 setup cost)
  • International structure compliance requirements
  • Banking solutions for global entrepreneurs
  • State-by-state incorporation strategies


About the Guest:

Vincenzo Villamena, CPA, is CEO of Online Taxman and Global Expat Advisors. With Big 4 audit experience and specialization in offshore structures, he helps US entrepreneurs abroad optimize their tax situations while maintaining compliance.

Perfect for: Business owners exploring remote work, international expansion, or tax optimization.

Resources: onlinetaxman.com | entity.inc

Subscribe to Tech Your Business for weekly insights on leveraging technology and smart strategies to grow your business.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠ https://targetict.co.uk⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠https://instantsetters.com⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠https://greentechpulse.com⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠https://ixbrlify.com⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠https://shortagejobs.com⁠⁠⁠

 

 



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2 months ago
30 minutes 1 second

Tech Your Business
E165. The Simple System That Stops Restaurants from Bleeding Money Daily

Restaurant owner turned software founder Geordy Murphy reveals how daily financial monitoring can increase profits by 40%.

After 18 years running restaurants, including turning a $200K loss into an $8M profit operation, Geordy created FobeSoft - a system that gives restaurant owners daily P&L statements compared to budget.

Learn practical financial control strategies that work for any business, including real case studies of businesses saving $40,000-$100,000 annually through better cost tracking. Discover why daily number-checking prevents small problems becoming major losses, how to organize expenses to reveal profit leaks, and which four key areas drain most business profits.

Geordy shares specific examples: a chef who saved $37,500 in credit card fees with one phone call, a restaurant that cut $40,000 in ineffective advertising without affecting sales, and how modern technology automates 97% of financial monitoring.

Perfect for restaurant owners, retail businesses, and any entrepreneur wanting better financial control. Get actionable insights from someone who's solved these problems in the real world.

Host: Peter Banigo, Target ICT

Guest: Geordy Murphy, Founder of FobeSoft

Contact: www.fobesoft.com | geo@fobesoft.com

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠⁠ https://targetict.co.uk⁠⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠⁠https://techyourbusinesspodcast.com⁠⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠⁠https://instantsetters.com⁠⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠⁠https://greentechpulse.com⁠⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠⁠https://ixbrlify.com⁠⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠⁠https://shortagejobs.com⁠⁠⁠


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3 months ago
27 minutes 57 seconds

Tech Your Business
E164. How Kami Kay Made Bulletproof Clothing Look Like Everyday Fashion

Join host Peter Banigo as he interviews Kami Kay, founder of Civilian, who transformed bulletproof protection from bulky vests into stylish everyday clothing. This episode explores how technology enables innovation in traditional industries, even without prior experience.

Kami discusses her journey creating NIJ-certified bulletproof clothing that's 40% lighter than traditional materials, using AI for business operations, and building a global supply chain. Learn practical strategies for product validation, international manufacturing, and effective marketing approaches.

Essential listening for entrepreneurs interested in product innovation, technology integration, and disrupting established markets.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

 

 

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3 months ago
35 minutes 3 seconds

Tech Your Business
E163. How Law Firms Can Protect Client Data Without Breaking the Bank

Security expert Dylan Evans reveals why most law firms waste money on ineffective security tools and shares the simple methods that actually prevent cybercrime. Learn how to protect attorney-client privilege and trust accounts without expensive IT infrastructure.

This episode covers practical security steps any law firm can implement today, from securing client communications to eliminating single points of failure. Dylan explains why cloud-based solutions often provide better security than traditional in-house systems and how to choose security providers who focus on results rather than compliance theater.

Perfect for solo practitioners and firm managers who want effective security without the complexity and cost of traditional cybersecurity approaches.


More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

 

 

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3 months ago
33 minutes 55 seconds

Tech Your Business
E162. How to Write a Business Book That Actually Grows Your Company

Writing a business book isn't about chasing bestseller status - it's about creating a strategic tool that builds real authority and drives company growth. Self-publishing consultant Rodney Miles, who's helped over 300 authors in 15 years, reveals why the "bestseller" label has lost its meaning and what actually matters for business success.

In this practical episode, you'll discover the truth behind Amazon bestseller lists (sometimes requiring just 10-20 sales) versus New York Times rankings (needing 3,000-10,000 copies weekly). Rodney shares essential tools like Microsoft Word for formatting, Scrivener for organisation, and Publisher Rocket for category research.

Learn how to place strategic call-to-actions in your book's opening pages, leverage the 10% preview feature on platforms, and focus on professional presentation over bestseller badges. This episode builds on our previous self-publishing discussion (Episode 95) with deeper business strategy insights.

Perfect for business owners ready to transform their expertise into published authority that actually grows their companies.

More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

 

 

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3 months ago
35 minutes 59 seconds

Tech Your Business
E161. Why Most Business Websites Get Zero Traffic (And How to Fix It)

Most business websites struggle to attract visitors because they're trying to serve everyone instead of focusing on a specific audience. Digital marketing expert Barb Davids reveals the real reasons websites fail to get traffic and shares practical solutions that work.

Discover how to identify your true target audience, choose between free and paid traffic methods, and avoid the AI content trap that's hurting search rankings. Barb shares her 25+ years of experience with real examples, including the instant Google trick that shows exactly how your site appears in search results.

You'll learn simple weekly monitoring techniques, Google Analytics setup, and actionable strategies to attract more potential customers to your business website. Perfect for business owners who want concrete steps to improve their online presence without getting overwhelmed by technical jargon.


More from Us:

- Target ICT Ltd - We make tech easy and accessibleforbusinesses:⁠⁠ https://targetict.co.uk⁠⁠

- Tech Your Business Podcast - Learn how technology canhelpyour business grow: ⁠⁠https://techyourbusinesspodcast.com⁠⁠

- Instant Setters - Get an AI assistant for yourbusinessphone calls: ⁠⁠https://instantsetters.com⁠⁠

- Green Tech Pulse Podcast - Discover the latest ingreentechnology: ⁠⁠https://greentechpulse.com⁠⁠

- IXBRLify - Turn your financial reports into XBRLformatquickly: ⁠⁠https://ixbrlify.com⁠⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠⁠https://shortagejobs.com⁠⁠

 

 

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4 months ago
24 minutes 45 seconds

Tech Your Business
E160.How I Built a 30,000 Student Business With Just Me and Technology


Former public company CEO John Cousins shares exactly how he built MBA ASAP - an automated education business serving 30,000 students in 165 countries with zero employees.

Learn the specific technology tools and systematic approach John used to eliminate business headaches like difficult staff, demanding partners, and controlling investors. From automated marketing funnels to AI-powered customer service, John reveals the practical steps any business owner can take to build systems that truly work without constant oversight.

Perfect for business owners tired of managing people and ready to leverage technology for real business freedom.

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

 

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4 months ago
36 minutes 12 seconds

Tech Your Business
E159.Grow Your LinkedIn with No Posts, No Comments and No Profile Changes


Most business owners waste time on LinkedIn following advice that doesn't generate revenue. Colin Hirdman, founder of Rainmaker, reveals his proven system that builds real business relationships and drives sales without creating content or optimising profiles.


Learn Colin's three-pillar approach: authentic relationship philosophy, strategic audience building, and prospect activation through LinkedIn live streams. Discover how to make 25 daily connections with 20-25% acceptance rates, use Sales Navigator growth hacks, and convert prospects through educational live events.


Colin shares practical techniques including connection request strategies, messaging campaigns that build trust, and LinkedIn automation best practices. This system generates consistent leads and sales while avoiding the content creation trap that keeps most LinkedIn users busy but unprofitable.


Perfect for business owners, sales professionals, and entrepreneurs ready to use LinkedIn as a genuine revenue driver rather than a time-consuming social media platform.


Guest: Colin Hirdman - Founder, Rainmaker

https://rainmakergrows.com/resources

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4 months ago
40 minutes 39 seconds

Tech Your Business
E158.How AI is Reshaping What People Want from Your Business

Consumer behaviour expert Shahar Boyayan reveals how artificial intelligence is fundamentally changing customer expectations and what business owners can do to adapt. From hyper-personalisation demands to the preference for AI over traditional customer service, discover the shifts happening right now in how people buy and interact with businesses.


Learn why 83% of customers prefer automated systems that solve problems quickly, how one business reduced staff from 16 to 3 using AI tools, and practical solutions starting at around £200 monthly. Shahar shares real examples of AI implementation across different industries and explains how five generations are adopting these technologies differently.


This episode covers voice AI customer service, automated follow-up systems, content creation tools, and the growing trend towards home-based services. You'll get specific tool recommendations and actionable advice for adapting your business to serve the future customer.


Perfect for business owners who want to understand changing customer behaviour and implement practical AI solutions without breaking their budget.


Guest: Shahar Boyayan - Consumer Behaviour Expert & Author

Website: proptalkie.com

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

 

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4 months ago
36 minutes 35 seconds

Tech Your Business
E157.How to Bootstrap a Tech Business to 37,000 Users Without Any Funding

Discover how Oleksandr Buratynskiy built tTravel from atravel blog to an app with 37,000+ users without any external investment. Thisepisode reveals practical strategies for bootstrapping a tech business,managing costs effectively, and scaling sustainably.

 

You'll learn how to identify essential tech investmentsversus unnecessary expenses, leverage free startup credits from major cloudproviders, and implement the "sales first, product second" approachthat can make or break bootstrap ventures.

 

Oleksandr shares the biggest cost surprises when scaling,warning signs of tech overspending, and how open source tools can dramaticallyreduce subscription costs. Perfect for business owners looking to build or growtheir tech presence without breaking the bank.

 

Guest:Oleksandr Buratynskiy, Founder & CEO of tTravel

Host: Peter Banigo, Target ICT

More from Us:

- Target ICT Ltd - We make tech easy and accessible forbusinesses:⁠ https://targetict.co.uk⁠

- Tech Your Business Podcast - Learn how technology can helpyour business grow: ⁠https://techyourbusinesspodcast.com⁠

- Instant Setters - Get an AI assistant for your businessphone calls: ⁠https://instantsetters.com⁠

- Green Tech Pulse Podcast - Discover the latest in greentechnology: ⁠https://greentechpulse.com⁠

- IXBRLify - Turn your financial reports into XBRL formatquickly: ⁠https://ixbrlify.com⁠

- Shortage Jobs - Find jobs that offer work visas: ⁠https://shortagejobs.com⁠

 

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4 months ago
37 minutes

Tech Your Business
E156.From Complicated to Simple: Making Digital Products People Actually Use


Most digital products fail because they're too complicated for everyday users. UX designer Daniel Andor explains why technical founders struggle with usability and shares his proven methods for creating products people actually want to use.


Discover how to test product ideas in days rather than months, avoid costly development mistakes, and build digital solutions that convert visitors into customers. Daniel reveals the biggest UX mistakes business owners make and provides practical strategies for user-centered design.


Perfect for business owners planning to launch digital products, struggling with low user engagement, or looking to improve their existing apps and websites.

More from Us:

- Target ICT Ltd - We make tech easy and accessible for businesses: https://targetict.co.uk

- Tech Your Business Podcast - Learn how technology can help your business grow: https://techyourbusinesspodcast.com

- Instant Setters - Get an AI assistant for your business phone calls: https://instantsetters.com

- Green Tech Pulse Podcast - Discover the latest in green technology: https://greentechpulse.com

- IXBRLify - Turn your financial reports into XBRL format quickly: https://ixbrlify.com

- Shortage Jobs - Find jobs that offer work visas: https://shortagejobs.com


Show more...
5 months ago
29 minutes 52 seconds

Tech Your Business
Find out how technology can grow your business with the Tech Your Business Podcast! Join Peter Banigo of Target ICT as he explores trends, innovations, and practical advice on AI, SEO, cybersecurity, Blockchain, online marketing, and more. Get ready to unravel your business's full potential in the digital age. Whether you're a business owner, entrepreneur, or professional looking to stay ahead of the curve, the Tech Your Business Podcast is your ultimate guide to unlocking the full potential of technology in your industry. Subscribe now! Podcast by Target ICT Ltd