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Ten Year Town

Troy Cartwright

133 episodes

1 week ago

Katie Dean is a music executive originally from Augusta, Georgia, with over two decades of experience in country radio promotion. She previously served as Senior Vice President of Promotion at Universal Music Group Nashville, where she helped lead radio campaigns for artists including Parker McCollum, Jordan Davis, Jon Pardi, and many others. In 2023, she became the label head of Leo33, where she has played a key role in developing CMA Award nominee Zach Top. In this episode, we discuss Katie...

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Music Interviews

Music Commentary

All content for Ten Year Town is the property of Troy Cartwright and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Katie Dean is a music executive originally from Augusta, Georgia, with over two decades of experience in country radio promotion. She previously served as Senior Vice President of Promotion at Universal Music Group Nashville, where she helped lead radio campaigns for artists including Parker McCollum, Jordan Davis, Jon Pardi, and many others. In 2023, she became the label head of Leo33, where she has played a key role in developing CMA Award nominee Zach Top. In this episode, we discuss Katie...

Show more...

Music Interviews

Music Commentary

Episodes (20/133)

Ten Year Town

Katie Dean on Radio Promotion, Leo33 & Breaking Zach Top | Ten Year Town Ep. 111

Katie Dean is a music executive originally from Augusta, Georgia, with over two decades of experience in country radio promotion. She previously served as Senior Vice President of Promotion at Universal Music Group Nashville, where she helped lead radio campaigns for artists including Parker McCollum, Jordan Davis, Jon Pardi, and many others. In 2023, she became the label head of Leo33, where she has played a key role in developing CMA Award nominee Zach Top. In this episode, we discuss Katie...

1 week ago

55 minutes

Ten Year Town

Ward Davis on Cody Jinks and Going His Own Way in Country Music | Ten Year Town Ep. 110

Ward Davis is a singer, songwriter, and musician originally from Monticello, Arkansas. As a songwriter, his work has been recorded by Willie Nelson, Merle Haggard, Cody Jinks, Trace Adkins, and many others. He has several critically acclaimed records in his own right, including Black Cats and Crows and songs like "Get To Work Whiskey" and "Another Bad Apple." In this episode of Ten Year Town, we talk about Ward’s path from Arkansas to Nashville, his evolution as an artist, and the stories be...

2 weeks ago

48 minutes

Ten Year Town

Lee Brice on Songwriting, Nashville, and his new single "Killed The Man" | Ten Year Town Ep. 109

Lee Brice is a GRAMMY-nominated country artist, songwriter, and producer originally from Sumter, South Carolina. Over the course of his career, he has earned multiple No. 1 singles as both a performer and songwriter, including “A Woman Like You,” “I Drive Your Truck,” “Hard to Love,” “Rumor,” and “Memory I Don’t Mess With.” As a writer, his songs have also been recorded by Garth Brooks, Jason Aldean, Tim McGraw, and the Eli Young Band — whose version of “Crazy Girl” became a multi-week No. 1 ...

3 weeks ago

51 minutes

Ten Year Town

Laura Veltz on Writing “The Bones,” “Speechless,” and the Art of Great Songwriting | Ten Year Town Ep. 108

Laura Veltz is a four-time GRAMMY-nominated songwriter and artist originally from New York City. Her credits include hit songs for Maren Morris (“The Bones,” “I Could Use a Love Song”), Dan + Shay (“Speechless”), Lady A (“What If I Never Get Over You”), and Demi Lovato (“29”). In 2023, she was nominated for Songwriter of the Year, Non-Classical at the GRAMMY Awards. She is currently published by Big Machine Music. In this episode of Ten Year Town, we talk about Laura’s journey through Nashvil...

4 weeks ago

56 minutes

Ten Year Town

Adam Wright on Songwriting, “Yellow Bird,” Alan Jackson & The Nature of Necessity | Ten Year Town Ep. 107

Adam Wright is a two-time GRAMMY-nominated songwriter, artist, and musician originally from Newnan, Georgia. His songwriting and musicianship have led to collaborations with some of Nashville’s most respected artists, including Alan Jackson, Lee Ann Womack, Trisha Yearwood, Garth Brooks, John Legend, Brandy Clark, Robert Earl Keen, and many others. In this episode of Ten Year Town, we dive into the stories behind his songs “Billy Get Your Bicycle” and “Yellow Bird” from his new record Nature ...

1 month ago

46 minutes

Ten Year Town

Ben Johnson on writing "Truck Bed," Finding Inspiration, and Timing | Ten Year Town Ep. 106

Ben Johnson is a GRAMMY-nominated songwriter, producer, and artist originally from Meridian, Mississippi. He has earned 11 No. 1 songs, including “Truck Bed” recorded by HARDY and “One of Them Girls” recorded by Lee Brice. His songs have also been recorded by Morgan Wallen, Justin Timberlake, Charlie Puth, Jelly Roll, John Legend, Thomas Rhett, Kane Brown, and many others. In this episode, we discuss Ben’s journey from Mississippi to Nashville, his approach to writing across genres, the...

1 month ago

52 minutes

Ten Year Town

Brent Cobb on What Gives a Song Staying Power, His Journey To Nashville, and More | TYT Ep. 105

Brent Cobb is a Grammy-nominated singer, songwriter, and musician originally from Ellaville, Georgia. He’s released several critically acclaimed albums, including Shine On A Rainy Day, Keep ‘Em on They Toes, and his most recent endeavor, Ain’t Rocked In A While. In addition to his success as an artist, Cobb is also an accomplished songwriter, with songs recorded by Luke Combs, Keith Urban, Kenny Chesney, Miranda Lambert, Riley Green, and many more. His song “Snakebite” was recently featured i...

1 month ago

44 minutes

Ten Year Town

Matthew Ramsey on Old Dominion, Kenny Chesney, Trusting Your Instincts & More

Matthew Ramsey is an artist and songwriter originally from Buchanan, Virginia. As a founding member and lead vocalist of Old Dominion, Ramsey has contributed to the band’s string of chart-topping hits including “Break Up With Him,” “Written in the Sand,” “Hotel Key,” “One Man Band,” and “I Was On A Boat That Day.” The band has won the Academy of Country Music Award for Group of the Year a record breaking eight consecutive times. In addition to his success in Old Dominion, Ramsey has co-writte...

1 month ago

49 minutes

Ten Year Town

A Field Guide for Going Slow | Making Music That Lasts Beyond the Algorithms

In today’s episode of Ten Year Town, Troy takes a step back from the noise of marketing hacks and algorithm tricks to talk about something deeper: the art itself. Making music can feel like pulling the lever on a slot machine: the lights flash, it feels like progress, but often it leaves you right where you started. This episode, A Field Guide for Going Slow, explores what it means to create work that lasts and why slowing down might be the key to fulfillment in a fast-paced industry. Drawing...

2 months ago

12 minutes

Ten Year Town

Episode 103: John Strohm

John Strohm is a musician, songwriter, lawyer, and music industry executive originally from Bloomington, Indiana. He began his career as a drummer in Indiana’s punk scene before co-founding the indie rock band Blake Babies. He also played guitar and drums in The Lemonheads and has released several solo records, including his most recent in 2023. Strohm became a prominent entertainment attorney in Nashville, representing artists like Bon Iver, The Civil Wars, and Alabama Shakes. He later serv...

2 months ago

1 hour

Ten Year Town

Episode 102: Bear Rinehart

Bear Rinehart is a GRAMMY-nominated singer, songwriter, and multi-instrumentalist originally from Seneca, South Carolina. He is the frontman and co-founder of the band NEEDTOBREATHE, and in 2019, he launched a solo project under the name Wilder Woods. Over the course of his career, he has released multiple charting albums and toured extensively across the U.S. and beyond. In this episode, we talk about Bear’s journey through the music industry, how he balances solo work with band life, his be...

2 months ago

51 minutes

Ten Year Town

Episode 101: Ruston Kelly

Ruston Kelly is a critically acclaimed singer-songwriter originally from Georgetown, South Carolina. His catalog includes songs like “Mockingbird,” “The Weakness,” and “Rubber,” as well as his cover projects Dirt Emo Vol. 1 and Vol. 2. His fourth studio album, Pale Through The Window, is set to release on September 12, 2025. In this episode, we talk about Ruston’s journey through Nashville, his creative process, his upbringing, and many other stops along the way. ----------------------------...

2 months ago

1 hour 1 minute

Ten Year Town

Episode 100: Liz Rose

Liz Rose is a GRAMMY-winning songwriter originally from Dallas, Texas, and raised in nearby Irving. Her songs have been recorded by artists including Carrie Underwood, Gary Allan, Eli Young Band, Taylor Swift, Little Big Town, and many others. She is the co-writer behind some of Taylor Swift's biggest hits, including “You Belong With Me,” “Teardrops on My Guitar,” and “All Too Well.” Her song “Girl Crush,” recorded by Little Big Town, won both the CMA and GRAMMY Award for Best Country Song. I...

3 months ago

58 minutes

Ten Year Town

Episode 99: Jordyn Shellhart

Jordyn Shellhart is a singer and songwriter originally from Wheatland, Wyoming, and was raised in Santa Rosa, California. She signed her first publishing deal at just 14 years old with Sea Gayle Music and has since earned cuts by Little Big Town, Kelsea Ballerini, Cody Johnson, and Don Williams. She released her debut album Primrose in 2023. In this episode, we discuss Jordyn’s journey through Nashville, her new song “Strange Thought,” finding her voice as a songwriter, and many other stops a...

3 months ago

1 hour

Ten Year Town

Episode 98: Blake Pendergrass

Blake Pendergrass is a songwriter originally from Raleigh, North Carolina. A graduate of Belmont University, Blake landed his first major label cut with “865” on Morgan Wallen’s Dangerous. Since then, he has written several more songs for Wallen, including “Dying Man,” “Ain’t That Some,” and “Just In Case” — which became his first #1 as a songwriter. He also has had cuts on albums by Chase Rice, Kenny Chesney, Luke Bryan, Chris Lane, Nate Smith and more. He is currently published by Back Bloc...

3 months ago

51 minutes

Ten Year Town

Summer Rewind: Chris DuBois

Chris DuBois is a hit songwriter and award-winning publisher from Nashville. He has written numerous #1 songs, including “You Should Probably Leave” by Chris Stapleton, “Mud on The Tires” by Brad Paisley, and is a two-time recipient of the CMA Triple Play Award (three #1 songs in one year). In 1999, Chris co-founded Sea Gayle Music which went on to win the ASCAP Country Publisher of the Year award in 2010 and 2011. Additionally, Chris is adjunct instructor at Belmont University where he...

3 months ago

29 minutes

Ten Year Town

Episode 97: Dave Barnes

Dave Barnes is a GRAMMY-nominated artist and songwriter originally from Knoxville, Tennessee. He’s written songs for artists including Blake Shelton, Carrie Underwood, and Thomas Rhett, but is equally known for his own work as a recording artist. His song “God Gave Me You” became a massive hit for Blake Shelton, earning Barnes a GRAMMY nomination for Best Country Song. In this episode, we talk about what it’s like to balance being a successful songwriter and artist, the making of his latest r...

3 months ago

1 hour 4 minutes

Ten Year Town

Episode 96: Neil Medley

Neil Medley is a songwriter originally from Louisville, Kentucky. He’s written songs for some of the biggest names in country music, including Jake Owen, Cody Johnson, Luke Bryan, Hudson Westbrook, and many others. His song "Country Song Came On" is the current single for Luke Bryan. He is signed to Riser House. In this episode, we discuss his journey from Kentucky to Nashville, his first #1 song with Jake Owen, the ups and downs of being a working songwriter on Music Row, and many other stop...

4 months ago

49 minutes

Ten Year Town

The Red-Bellied Woodpecker and the Creative Loop

This week on Ten Year Town: Troy Cartwright shares a few thoughts on the creative loop and the story of a Red-Bellied Wood Pecker. If you’re into country music, songwriting, or just like hearing how artists see the world—there’s more like this at https://troycartwright.substack.com. New Episodes every Tuesday. Find the host Troy Cartwright on Twitter, Instagram. Social Channels for Ten Year Town: Youtube Facebook Instagram Twitter TikTok This podcast was produced by Ben VanMaarth. ...

4 months ago

14 minutes

Ten Year Town

Episode 95: Rob Williford

Rob Williford is a GRAMMY-nominated artist and songwriter originally from Gastonia, North Carolina. He’s written songs for artists including Luke Combs—penning several #1 hits like “Doin’ This,” “One Number Away,” and the RIAA-Certified Diamond single “Beautiful Crazy”—as well as Tim McGraw and others. His new record, Johnny & Jenny, was released on June 27th, 2025. In this episode, we talk about Rob’s journey from small-town North Carolina to writing arena anthems, making records in Musc...

4 months ago

55 minutes