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That Amazon Ads Podcast
Stephen Noch and Andrew Bailiff
118 episodes
6 days ago
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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Marketing
Business
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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Show more...
Marketing
Business
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#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results
That Amazon Ads Podcast
38 minutes 14 seconds
5 months ago
#102—Ranking Campaigns on Amazon PPC—How to Setup & Optimize for Maximum Results

Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.

In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:

  • Why keyword spend ≠ keyword rank, and what Amazon's algorithm really rewards.
  • How to isolate high-volume search terms like "amazon ppc campaign" and "amazon keyword ranking".
  • The data-driven way to raise conversion rate and slash wasted ad spend.
  • When to ignore ACoS ceilings (and when you absolutely shouldn't)
  • Pro tips for sustaining sales momentum with external traffic.

🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!

That Amazon Ads Podcast
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.