Amazon PPC Manager's Complete Task Schedule Revealed is your no-fluff blueprint for mastering Amazon PPC and finally knowing what to do each day.
In this episode, we walk through Amazon PPC. From daily monitoring and client comms to weekly bid optimization and conversion rate in Amazon checks, you'll see exactly which tasks matter and how often to run them.
You'll learn why obsessing over yesterday's data kills Amazon PPC performance, how to pace optimizations using real stats instead of panic, and when to harvest keywords, tune placements, and adjust dayparting. By the end of Amazon PPC Manager's Complete Task Schedule Revealed, you'll have a clear, repeatable Amazon PPC workflow that protects profit, saves time, and keeps your campaigns ready for the next spike in demand,
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.
How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.
In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.
Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).
We connect CPC, RPC, and ACOS directly back to sales movement.
See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.
You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.
Perfect for sellers and managers serious about scaling Amazon Ads profitably.
Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.
How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.
If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.
Stephen and Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.
You'll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.
We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.
Watch now to master Amazon PPC inside That Amazon Ads Podcast, and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.
Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.
We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.
Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.
Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.
If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.
Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!
In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.
If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.
Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.
You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.
Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.
Amazon PPC for Managing Really Big Accounts doesn't have to be chaos.
In this episode we unpack Managing Really Big Accounts in Amazon PPC so you know when to go granular and when to aggregate for real ROI.
Learn the hybrid playbook: build full five-campaign stacks for the hero SKUs, consolidate Tier 2 products by parent ASIN, and use catch-all autos to lightly cover the long tail without drowning in a million-row report.
We show guardrails (<=100k advertised-product rows, spend density per row), how to avoid death by a thousand cuts, and why Amazon's matching can surface the right variant inside mixed ad groups.
If you run a brand with massive catalogs, this is the clarity you need to scale Amazon PPC fast, efficient, and sane.
Listen now, drop your questions, and subscribe for more data-driven Amazon PPC strategies.
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.
How Long Should You Wait After Optimizing Until You Optimize Again?
This Amazon PPC deep-dive answers that for sellers and shows How Long Should You Wait After Optimizing Until You Optimize Again? in real account context.
We unpack 7-day vs 14 or 30-day date ranges, how spend trend predicts direction, why attribution makes fresh ACoS look high, and when micro vs macro bid changes make sense.
You'll see why revenue-per-click beats "wait for X clicks", how to set max increase/decrease limits, and why placement tweaks need 30-60 days.
If you're chasing lower ACoS without decreasing volume, this Amazon PPC breakdown gives you the playbook.
Drop your questions in the comment down below!
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.
The 2x Half Back Method is the quick tip that can instantly level up your Amazon PPC.
In Episode 111, you learn how to use the 2x Half Back Method to break algorithm inertia and either jump visibility or drop ACOS fast.
Listen to hear a simple move from flight school that you can use today.
Here is the play: choose your target change, adjust by two times, monitor for 24-48 hours, then roll back by half once the metric moves.
Use it for launches, bid increases and decreases, and fast keyword testing.
The goal is clear progress you and your clients can see, not slow 5 percent nudges that waste weeks.
You get momentum, then you lock control at the right level.
If you want a direct Amazon PPC tutorial with real bidding optimization and bid strategy you can apply now, you better press play.
Learn the 2x Half Back Method and get results faster.
Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers.
In this Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing.
Watch the step by step walkthrough that takes you from access to action.
Learn AMC SQL basics, use case templates, and a five year lookback to map the path to purchase.
Extend Time to Conversion insights as about 50 percent of purchases happen within 30 minutes and many occur from day 1 to day 30.
Compare new to brand and repeat buyers, then blend Sponsored Products with DSP to see the full journey.
Build NTB audiences for Sponsored Brands and Sponsored Products.
Use Amazon Retail Purchases and Brand Store Insights.
Apply query templates, paste table schemas, and export clean results without breaking Excel.
You leave with ready to run audiences, smarter retargeting windows, and reporting you can ship today.
This Beginner’s Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers gives you everything to start.
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
Amazon PPC Stats: Prime Day 2025 vs 2024 shocked us, and the numbers don't lie.
Discover the real winners, losers, and jaw-dropping ACoS swings that Amazon's press release skipped!
We unpack Amazon PPC Stats: Prime Day 2025 vs 2024 with raw data from 80 "apples-to-apples" accounts plus 659 extra profiles, revealing why Day 1 still rules and how a four-day sale diluted urgency.
See how bids, CPCs, and conversion rates shifted hour by hour, why Friday's low spend actually delivered elite Conversion Rates, and what our AdLabs dayparting playbook did to protect profit.
Tariffs, inflation, stockouts—nothing is off-limits.
Stick around for actionable bid-timing tips before October Prime Day hits.
Drop your own Prime Day stats in the comments and let's geek out together!
🔗 Connect with Stephen & Andrew:
Stephen Noch on LinkedIn
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords?
If you're struggling to lower ACOS or control wasted spend, this episode is for you!
Discover how N-Gram Analysis for Amazon PPC can reveal hidden and wasted ad spend, empower you to add the perfect negative phrase match keywords, and dramatically boost your results.
Stephen and Andrew break down N-grams, from unigrams to bigrams and trigrams, and show how you can spot high-ACOS terms and negative opportunities even in the messiest search term reports.
You'll learn hands-on tactics with Google Sheets and how AdLabs makes deep-dive analysis fast, simple and scalable.
Ready to take control of your Amazon PPC? Watch now, drop your questions below, and subscribe for more masterclass strategies on N-Gram Analysis for Amazon PPC: How to Reduce ACOS with Negative Phrase Match Keywords!
#whyplacementacosdoesntmatter #amazonppc #amazonads
Why Placement ACoS Doesn't Matter on Amazon PPC?
This week, Stephen and Andrew reveal the truth about placement ACoS and why optimizing for it can cost you money on Amazon PPC.
If you're still chasing low placement ACoS, you're missing the real secret, why placement ACoS doesn't matter on Amazon PPC.
We break down why keyword bids, not placement adjustments, truly control your cost and performance.
Learn how relying on historical ACoS numbers leads to inefficient spending and what data actually matters for effective Amazon PPC optimization.
Discover why revenue per click (RPC) and conversion rate differences are the hidden levers you should be watching.
Stop making the mistake of optimizing for outdated ACoS targets.
Get the clarity you need to supercharge your Amazon PPC and understand the real mechanics behind every click.
Like, Subscribe and let's Transform your campaigns!
🔗 Connect with Stephen & Andrew:
Andrew Bailiff on LinkedIn
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.
If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.
Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.
We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels).
Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.
#3waystoruinperformancewithdaypartinginamazonppc #amazonads #amazonppc
You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance, and it is costing you sales!
In this week's episode, Stephen and Andrew expose the top mistakes Amazon advertisers make with day parting.
If you rely on sales trends, pause campaigns at random, or use "day budgeting," you're risking lost revenue and unpredictable results.
We break down why these strategies don't work, how they ignore key conversion data, and why "You're Doing Dayparting Wrong: 3 Ways to Ruin Your Amazon PPC Performance" should be on every seller's watchlist.
Tune in to discover the smarter way: aligning your bids with periods of high conversion for maximum impact.
We'll also review which software tools are misleading sellers and how to avoid their traps.
Don't fall for shortcuts, get the real Amazon PPC edge here!
🔗 Connect with Stephen & Andrew:
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
#amazonppc #bidoptimization #macrovsmicrobids
Episode 104 dives deep into the difference between macro and micro bid optimizations for Amazon Ads, emphasizing the need to use the right time frames for each approach.
Macro optimizations leverage longer date ranges and tighter bid adjustments to manage overall account performance with stability, while micro optimizations focus on recent data to quickly correct sudden spikes in spend or ACoS by targeting only the most problematic campaigns or keywords.
Stephen and Andrew highlight the importance of not overreacting with account-wide changes, instead recommending precise, data-driven adjustments to the few high-impact areas that truly move the needle.
Ultimately, the key takeaway is to balance risk and reward by matching your optimization strategy to your business goals and current account conditions for safer, more effective results.
🔗 Connect with Stephen & Andrew:
🎙️Follow That Amazon Ads Podcast:
🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.
🌟Your feedback means the world to us—it helps more Amazon advertisers discover the podcast and helps us make it better.
💬Got questions or ideas? Connect with us on LinkedIn—we'd love to hear from you.
📅New episodes drop weekly, so make sure you're following us—same time, same place, every week.
#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC
Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"
In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.
They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.
Don't stress about isolated keywords, focus on strategic bid ceilings instead!
Amazon PPC ranking campaigns don't work by brute spend alone—conversion, reviews and sales velocity decide the winner.
In this deep-dive tutorial we show you exactly how to set up a single-keyword Amazon PPC campaign, dial in bids and placements, and turbo-charge your Best Seller Rank. You'll learn:
🔔Subscribe for weekly Amazon PPC tutorials and comment below with the next strategy you'd like covered!
Ever wondered if ChatGPT's Sora for Amazon can churn out eye-catching Sponsored Brands videos and slash your creative costs?
In this episode we stress-test Sora's brand-new text-to-video model on five real-world products—an adjustable bed, a blender, sunglasses, a fitness band and a ceiling fan—to see whether AI can finally keep up with the fast-moving world of Amazon PPC.
We upgraded to the pro tier (up to 1080p, 20-second clips) and fed Sora highly detailed cinematographer-style prompts.
The results?
From beds that fold like origami to athletes morphing into jump-scare monsters, Sora's glitches prove it's not ad-ready—yet.
Still, its rapid evolution mirrors the leap we saw with AI image generators earlier this year, and OpenAI says more refinements are on the way.
👉What you'll learn in under 15 minutes
🔔Like, comment "Operator" and subscribe if you want us to test ChatGPT's new browser-automation mode on live ad accounts.
Your feedback steers future experiments!
Dynamic UP & DOWN bidding on Amazon PPC can be the difference between bleeding cash and printing profit.
In this centennial episode of That Amazon Ads Podcast, Brett Messieh shows exactly when to flip Dynamic UP & DOWN bidding on Amazon PPC to crush ACoS and explode sales velocity. 🏆
Stuck wondering why your bids jump but conversions don't?
You're not alone.
Brett dives deep into real-world data from seven-figure mattress listings, revealing how the "up & down" algorithm responds to buyer intent signals, and how sellers can turn that reaction into outrageously low 1-2% ACoS wins.
Along the way, you'll learn:
• How to stack Best Deals and Lightning Deals for a one-two punch that triggers mattress-size purchases.
• Why "owning the digital real estate" with Sponsored Display (30% of Brett's budget!) fuels cheap impressions that competitors ignore.
•The hidden downside of dynamic bids, unconverted spend that snowballs beneath headline metrics, and the audit workflow Brett uses to stop the bleed.
• Hard truths on black-box AI bidding tools vs transparent platforms like AdLabs.
Whether you're hunting for Amazon PPC bidding strategies, polishing your first Amazon PPC tutorial, or looking to future-proof campaigns for 2025, this conversation arms you with tactics you can deploy before the next refresh.
Smash that 👍, drop a comment with your biggest Amazon PPC pain point, and hit subscribe so you never miss a growth hack!
🔔Listen on the go: Spotify, Apple Podcasts, or wherever you binge Amazon Advertising content.
Ready to nail your Amazon Business Placements Overview & Strategy?
In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.
Click play and learn the placements tweak most sellers ignore.
If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.
We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.
You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.
No fluff, just data you can act today.
Here's what's inside:
By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.
We also cover sponsored display options for B2B audiences, fresh from the console update.
🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.