#103—Can You Bid Against Yourself on Amazon PPC?

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That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff

118 episodes

6 days ago

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

Show more...

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#103—Can You Bid Against Yourself on Amazon PPC?

That Amazon Ads Podcast

6 minutes 51 seconds

4 months ago

#103—Can You Bid Against Yourself on Amazon PPC?

#Amazon #AmazonPPC #CanYouBidAgainstYourselfOnAmazonPPC

Unlock the truth behind Amazon PPC and the burning question: "Can you bid against yourself on Amazon PPC?"

In this episode, Stephen and Andrew bust the keyword cannibalization myth, explaining how Amazon's second-price auction prevents self-competition, even with identical keywords across campaigns.

They reveal insider insights, Amazon rep confirmations, and real case studies to show why your CPC stays low, even if bid automation runs wild.

Don't stress about isolated keywords, focus on strategic bid ceilings instead!