#106 - 5 Steps To Auditing Your DSP Account

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That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff

118 episodes

6 days ago

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#106 - 5 Steps To Auditing Your DSP Account

That Amazon Ads Podcast

38 minutes 13 seconds

4 months ago

#106 - 5 Steps To Auditing Your DSP Account

5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.

If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.

Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.

We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels).

Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.