#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

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That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff

118 episodes

6 days ago

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

That Amazon Ads Podcast

31 minutes 9 seconds

1 month ago

#114 - Don’t Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money!

In this Amazon PPC breakdown, we expose the "Wasted Spend" scare tactic agencies use to win your account.

If you're in the US and someone pitched you $30K in "Wasted Spend" on Amazon PPC, listen to this before you say yes.

Stephen and Andrew unpack the zero-sales search-term filter, last-click attribution, and why bids live at the target level-not the query-so mass negatives can nuke revenue.

You'll learn how to define real waste (irrelevant queries with volume), use negative keywords correctly, and bring ACoS in line with smart bid optimization instead of deleting traffic.

Don't Be Fooled by this Sneaky Little Trick Agencies Use to Take Your Money; get the truth and protect your budget.