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That Amazon Ads Podcast
Stephen Noch and Andrew Bailiff
118 episodes
6 days ago
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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Marketing
Business
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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Show more...
Marketing
Business
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Amazon Business Placements Overview & Strategy
That Amazon Ads Podcast
22 minutes 12 seconds
5 months ago
Amazon Business Placements Overview & Strategy

Ready to nail your Amazon Business Placements Overview & Strategy?

In this episode, we show you how to use Amazon PPC to turn bulk buyers into profit and stop wasting bids—fast.

Click play and learn the placements tweak most sellers ignore.

If you've wondered why "top of search" costs keep climbing, the answer sits inside the new business-to-business ad slots.

We break down what Amazon Business Placements are, how placements modifiers stack, and when it makes sense to raise—or ignore—those bids.

You'll see real numbers from live accounts, including conversion rates, average order value, and revenue per click.

No fluff, just data you can act today.

Here's what's inside:

  • Quick refresher on core Amazon PPC metrics
  • Step-by-step guide to testing business placement modifiers
  • When a 100% boost is smart—and when it wrecks your ACoS
  • How to tell if your brand attracts B2B shoppers (hint: check units per order)
  • Live audit of keyword harvesting, negative targets, and bid strategy mistakes

By the end, you'll have an Amazon Business Placements Overview & Strategy that fits your own goals, whether you sell janitorial supplies, home-improvement gear, or niche bundles.

We also cover sponsored display options for B2B audiences, fresh from the console update.

🔔Subscribe for weekly deep dives on Amazon PPC strategy, bidding, and campaign structure. Drop your questions in the comments—let's fix your ads together.

That Amazon Ads Podcast
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.