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That Amazon Ads Podcast
Stephen Noch and Andrew Bailiff
118 episodes
6 days ago
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Show more...
Marketing
Business
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#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon
That Amazon Ads Podcast
39 minutes 29 seconds
1 month ago
#115 - 5 Advertising Strategies for Competitive CPG Categories on Amazon

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.

We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.

Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.

Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.

If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.

🔗 Connect with Stephen & Andrew:

⁠⁠⁠⁠⁠⁠Stephen Noch on LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Andrew Bailiff on LinkedIn⁠⁠⁠⁠⁠⁠


🎙️Follow That Amazon Ads Podcast:

⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠


🎧If you found this episode valuable, the best way to support us is by following the show and leaving a review on Spotify or wherever you listen.


🌟Your feedback means the world to us, it helps more Amazon advertisers discover the podcast and helps us make it better.


💬Got questions or ideas? Connect with us on LinkedIn, we'd love to hear from you.


📅New episodes drop weekly, so make sure you're following us, same time, same place, every week.

That Amazon Ads Podcast
There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.