#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

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That Amazon Ads Podcast

Stephen Noch and Andrew Bailiff

118 episodes

5 days ago

There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.

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All content for That Amazon Ads Podcast is the property of Stephen Noch and Andrew Bailiff and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

That Amazon Ads Podcast

32 minutes 11 seconds

2 weeks ago

#117 - How to Troubleshoot Falling Sales on Amazon (And How to Grow Sales Instead)

How To Troubleshoot Falling Sales on Amazon reveals the exact framework to diagnose and fix declining Amazon PPC and Amazon Ads performance.

In this That Amazon Ads Podcast episode, we break down real campaign data to who you how to separate traffic problems from conversion issues, then fix what's actually broken.

Watch us map the funnel: impressions → CTR → clicks, then analyze CTR and CVR by placement (top of search vs. product pages).

We connect CPC, RPC, and ACOS directly back to sales movement.

See a live comparison of a 10% growth month versus a -24% decline month, identify exactly where clicks disappeared, and use Search Query Performance (SQP) to uncover root causes.

You'll walk away with a reputable diagnostic checklist to restore profitable visibility and accelerate growth with Amazon PPC.

Perfect for sellers and managers serious about scaling Amazon Ads profitably.

Subscribe to That Amazon Ads Podcast for weekly Amazon PPC strategy and troubleshooting deep-dives.