In this episode of That Photography Girl, we’re joined by the radiant and wildly talented Hope Taylor to talk about something photographers either love… or are slightly terrified of: same-day sneak peeks.
But here’s the hot take…Same-day sneak peeks aren’t just a “nice touch.”They are a visibility engine. A referral magnet. A repeat-client creator. And honestly?
One of the fastest ways to turn dreamy clients into lifelong hype-people for your brand.Hope breaks down:
how she builds sneak peeks into her workflow without burning outwhy timing matters (the emotional high = the shareability high)
what types of images to select for maximum impact
how sneak peeks create instant social proof + buzzhow this strategy has shaped her brand reputation over the years
We also talk about the reality behind it:
balancing boundaries, editing efficiently, not feeling “behind,” and avoiding people-pleasing traps.
Because yes, same-day sneak peeks can be magical… but they should also be sustainable.
Key Takeaways
Same-day sneak peeks aren’t about pressure. They’re about intention + experience
Delivering images while emotions are fresh = organic reach you cannot buy
Sneak peeks train clients to celebrate you, credit you, and share your work
🎥 Where to Find Hope Taylor
Instagram: @hopetaylorphotography
YouTube: Hope Taylor https://www.youtube.com/c/HopeTaylor
Website: hopetaylor.com
She’s a wealth of education, tough love, and joyful photography energy. Follow her. You will not regret it.💛
Sponsor Love: Aftershoot
This episode is brought to you by Aftershoot: the editing + culling tool that lets you spend less time behind your laptop and more time behind your camera… or, you know… being a human.
Because same-day sneak peeks feel a lot lighter when you’re not drowning in Lightroom purgatory.
https://aftershoot.com/friends/?ref=racheltraxler
CODE: RACHELTRAXLER
Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027
📷 Instagram: @racheltraxler instagram.com/racheltraxler
Email List Sign Up https://racheltraxler.com/email-list-sign-up
Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡
Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
In this episode, we’re talking about how to get out of the “only posting reels that are photo slideshows” rut and start creating content that actually builds connection, visibility, and trust with your audience.
We cover:
What Social Templates Co is and who it’s for
How and why it was founded
Simple ways to diversify your content
Why mixing content types matters for growth, sales, and storytelling
Social Templates Co helps photographers and creatives show up consistently online with strategic, done-for-you templates.
🤍 Sponsor:Check Out Social Templates Co
If you want plug-and-play content systems made for creatives, explore Social Templates Co and start posting with ease.socialtemplates.co
instagram.com/socialtemplates.co
Use code RACHEL for a free month to try it out!Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)
In this episode, we are talking all about how Photographers can maximize florists and the questions that they can be asking to maximize the results of their photos! Guest: Jaclyn https://www.hometownflowerco.com/🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)
Booking and proposal season is coming fast, and here’s the hot take most photographers don’t want to hear: You can’t treat your rebrand like a Band-Aid that will make more inquiries come. In this episode, I’m breaking down exactly what you should be prepping before inquiries spike so you don’t end up scrambling, ghosting leads, or leaving money on the table.We’re talking systems, client-facing touch points, and backend operations that actually support growth, not just aesthetics.If you want to move through booking season feeling calm, confident, and booked with the right clients, this episode is your checklist.✨ In This Episode, We Cover:***Why a rebrand alone won’t fix your booking problemsA new logo or website won’t save you if your systems can’t support visibility. We talk about what actually needs attention first.***Systems to prep before inquiries roll inFrom inquiry workflows to automation and follow-ups, we cover what needs to be in place so every lead is handled smoothly and professionally.***Client-facing assets that convertWe talk about proposal pages, redirect pages, and why a strong “what happens next” experience can make or break a booking.🤍 Sponsor: PASS+ https://racheltraxler.passgallery.com/referralThis episode is brought to you by PASS+, that handles all my processing and marketing for me as a passive sort of photographer income. PASS+ doesn’t just organize your business, it helps you make more money, which is why they guarantee at least $1,000 in profit back when you switch.Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop (find those templates I mention here)
In today’s episode of That Photography Girl, I’m sitting down with content creator Yvie Lambert, and this conversation is such a good one. Yvie has a way of breaking down creativity, content strategy, and the industry. We talk about staying in your creative zone, what actually makes good content right now, and why being willing to adapt is one of the most important skills you can have as a creator. Yvie also shares some simple, actionable tips you can start using today to make your content feel more aligned, more effective, and a lot less overwhelming as a photographer on a wedding.I also want to give a huge shoutout to our sponsor this week: Social Templates Co. I use them, I love them, and I honestly think they’re one of the easiest ways to elevate your content without overthinking it. If you want your posts to look polished, strategic, and on-brand, their templates are a lifesaver. Get a month free with this link! https://socoialtemplates.peachs.co/a/rachel-traxler 🔗 Links & ResourcesSponsor: Social Templates – my favorite tool for clean, strategic, scroll-stopping content https://socoialtemplates.peachs.co/a/rachel-traxler Connect with Yvie Lambert: https://www.instagram.com/contentedlongisland/?hl=enConnect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler instagram.com/racheltraxlerEmail List Sign Up https://racheltraxler.com/email-list-sign-upJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop
Black Friday can make or break your year, but only if you do it right. In this episode, we’re breaking down how to create a photographer-friendly sale that actually converts (without confusing your clients ).
We’re diving into:
Why marketing to two different audiences sometimes matters—and how to do it without splitting your focus
The “one-offer” rule that simplifies your sale and boosts conversions
How to run an album sale the smart way (one size, one color, one option—no confusion)
Ideas for bundled Black Friday offers that make clients say yes faster
Exclusive add-ons that feel high-value but don’t add extra work
Creative offer ideas like custom gifts
Ways to collaborate with affiliates or vendor sponsors for extra reach
How to use fast-action bonuses to motivate same-day purchases
Whether you’re selling digital offers, print products, or photo sessions, this episode will help you design a Black Friday that stands out, sells out, and still feels aligned with your brand.
Sponsored by: Pass+ — the all-in-one gallery platform helping photographers deliver, sell, and share their work beautifully.
Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl
📷 Instagram: @racheltraxler
Email List Sign Up https://racheltraxler.com/email-list-sign-up
Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
If you’ve ever caught yourself thinking, “I’d love to expand my team… but where do I even start?” — this episode is for you.
Rachel sits down with Ashley Ebert, founder of The Abundance Group, to unpack what it really means to move from solo hustler to confident leader. Together, they dive into the mindset, systems, and steps behind building a supportive, values-driven team that helps your business (and life) flourish.
In this episode, you’ll learn:
🌱 What it means when you start thinking about expanding your team — and why that thought alone is a sign of growth
💡 How to identify your own temperament and character traits so you can hire complementary personalities, not clones
🛠 Simple steps to make hiring feel less intimidating, from crafting your first role description to conducting interviews with clarity
🔄 How to get out of the “hustle loops” that keep creatives stuck doing it all themselves
🤝 The process Ashley recommends for smart, sustainable hiring that builds freedom and trust instead of burnout
Whether you’re a photographer, coach, or creative entrepreneur, this conversation will leave you feeling grounded, capable, and ready to take your next step toward true business abundance.
Connect with Ashley:
🔗 theabundance.group
📸 Instagram: @theabundancegroup
Connect with Rachel:
🎧 Listen to more episodes of That Photography Girl
📷 Instagram: @racheltraxler
Email List Sign Up https://racheltraxler.com/email-list-sign-up
Join the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
We’re closing out launch week with the systems photographers secretly crave and the kind that don’t just “automate,” but lift mental load. Today we unpack the difference between passive admin relief vs cold, impersonal automation and how to create a client experience that feels high-touch while buying you time back.
In this episode, you’ll learn:
What to automate first for the biggest relief + client wow-factor
Why automation helps increase client experience and personal touch
Episode Links
🎁 Launch Week Giveaway —Pass+
PASS+ is more than gallery delivery — it’s a client experience and revenue system built into one platform. You can deliver beautifully branded galleries, sell prints seamlessly, and elevate your final impression without extra platforms or upsells.
🎁 Grand Prize Bonus: One full-year of the Unlimited PASS+ plan plus free album designs (so you can start profiting from albums without the design labor).
✨ Swag Bag Bonus: Everyone who claims the swag bag also receives a complimentary PASS+ gallery audit to help you optimize your setup for elevated experience + effortless print income.
Swag Bag Sponsor of the Day: Aftershoot
If you’re ready to reclaim hours of editing time and deliver your galleries faster, Aftershoot is your new secret weapon. It uses advanced AI to auto-cull your session photos, identify the best selects, and even batch edit so you’re not stuck in front of Lightroom forever.
Click my referral link and use code racheltraxler for a discount when you join
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway
This episode pulls back the curtain on what actually makes a funnel work in the photography industry especially if you don’t want a complicated tech stack or “marketer energy.” We talk about how to build a warm pathway from first impression to inquiry to booked so people don’t fall through the cracks.
In this episode, you’ll learn:
The biggest mistake photographers make when they think they “don’t need a funnel”
3 funnel touchpoints you already have that just need refinement
Why funnels help you book better clients, not just more inquiries
The simplest low-tech funnel to start with this month
Episode Links
🎁 Launch Week Giveaway —The Legal Paige
The Legal Paige is the go-to legal resource for photographers who want clean, attorney-drafted contracts that protect their business and client experience. This week, one person will win a free photography contract of their choice, and if you don’t win, you can still take 10% off with mydiscount code RACHELTR10.
Swag Bag Sponsor of the Day: Showit
Showit is the go-to website platform for photographers who want a high-end, fully customizable site without needing tech skills or code. You can design visually, drag-and-drop anything you want, and create a brand-first experience that converts inquiries into bookings.
When you join using my link, you’ll also get your first month free as a thank-you gift for being part of the community.
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
Today we’re diving deep into pricing but from the sustainable business perspective. Not the “charge your worth” fluff, but the real framework behind creating pricing that reflects your expertise, your energy, and the lifestyle you’re building. If you’ve ever raised prices and still felt stretched thin, you’ll love this breakdown.
In this episode, you’ll learn:
Why profitable pricing starts before you ever market your offers
The mindset shift from “what will people pay?” to “what does this support?”
Episode Links
🎁 Launch Week Giveaway — Social Templates CO
If creating Instagram reels feels overwhelming, Social Templates Co is made for you. Their library of photographer-friendly, beat-matched reel templates makes posting fast and easy (no outside app needed).
The winner will receive 1 Year of Membership FREE and everyone receives a free month to try when signing up in the swag bag!!
Swag Bag Sponsor of the Day: Many Chat
Photographers use ManyChat to automate their Instagram DMs, deliver lead magnets instantly, collect inquiries, and follow up with warm leads — all while building a list in the background. Instead of spending hours in messages, ManyChat handles the repetitive parts so you can focus on shooting and serving clients.
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
In today’s episode of That Photography Girl, we’re talking about the moment that makes every photographer’s stomach drop: when inquiries slow down and you don’t know why. I walk you through the real reasons inquiries dry up (hint: it’s rarely because “no one is booking right now”) and what to look for in your marketing so you can course-correct quickly without panic
.
In this episode, you’ll learn:
Why slow inquiries are often a messaging issue, not a demand problem
Shifts to make today
Episode Links
🎁 Launch Week Giveaway —Unscripted
Unscripted is the all-in-one app photographers use for posing, client experience tools, shot lists, contracts, and session planning — basically the “don’t show up to a session without it” app. It’s perfect for both beginners and pros who want to feel prepared and confident walking into every shoot. They are giving away one free year to the winner!
Swag Bag Sponsor of the Day: Passion to Profit (My Coaching Program!)
Passion to Profit is a high-level business coaching program where I guide you to become the go-to photographer in your market, book your highest-paying clients, & scale with systems.
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
In this kickoff episode of That Photography Girl, we’re talking about the #1 thing photographers secretly crave: breathing room. We break down five simple passive income paths that help you earn beyond your bookings, without needing to become an influencer or overhaul your business model. If you’ve ever wished your business could make money even while you’re editing, resting, or taking a weekend off, this is your roadmap!
Why “passive income” isn’t about doing less, it’s about shifting how your income is supported
5 beginner-friendly revenue streams photographers can start even with a small audience
The difference between scalable vs passive offers (and why that matters)
Which income stream makes the easiest first step depending on your personality
The mindset shift that turns extra income from “someday” into “now”
EPISODE LINKS:
🎁 Launch Week Giveaway — Ruby & Rae Camera Bag (Day 1 sponsor)
This is the camera harness/bag I use for all of my weddings + sessions and never fail to get complimented on it every single time. It's cute and convenient for when I don't want to carry around huge backpacks while shooting
Swag Bag Sponsor of the Day: Pass +
PASS Gallery is a gallery delivery platform built for photographers who want a beautiful client experience and passive print sales built in. You can deliver, showcase, and sell prints + albums in one place — no extra shop setup needed. Clients can order directly from their gallery while everything is fulfilled for you behind the scenes.
They are giving One free audit for everyone who receives the swag bag — they’ll get a personalized audit to help them see how to maximize their business and elevate their client experience. (MAKE SURE TO JOIN THE EMAIL LIST TO GET YOURS)
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler
After you listen, reply to today’s prompt in the email or inside the FB group to enter the giveaway!
If you’ve ever wondered what it’s really like behind the scenes at New York Bridal Fashion Week… this episode spills the tea!!
I’m breaking down what the top photographers were doing - the gear, the setups, and the creative choices that caught my eye. Whether you’re shooting weddings, fashion, or content, these trends say a lot about where the industry is heading.
Listen to hear:
Why simplicity is becoming the new luxury in photography setups
How photographers are blending film + digital for editorial results
The rise of hybrid creators capturing both photos and content
And my personal takeaways from being there in the middle of it all
Resources:
🔦 Godox Flash - https://amzn.to/43odDzv
👜 Ruby + Rae harness bag - https://rubyandrae.com/?sca_ref=8285296.8hmuI8iq2Z
📷 Fujifilm camera - https://amzn.to/42OTu5B
🧡 Apply for Business Coaching - https://racheltraxler.com/apply
🌞 Resources - https://racheltraxler.com/shop
follow me on IG - https://www.instagram.com/racheltraxler/
If you’ve been wondering how couples are finding their vendors in 2025, this is the episode you can’t skip.
I’m joined by SEO expert Sara Does SEO to break down how search is changing with ChatGPT, what brand mentions actually do for your visibility, and how you can start showing up when your dream clients search for photographers online.
We dive into:
What SEO really means (without the tech overwhelm)
How couples are using ChatGPT to find wedding photographers
The difference between backlinks and brand mentions
How to build authority and get recommended by AI tools
Easy steps you can take today to show up in search
If you’re ready to get off the Instagram hamster wheel and start attracting clients through search, this episode will give you the roadmap.
📸 Connect with me for more:👉 Instagram: https://instagram.com/racheltraxler
👉 Sara 1 hour SEO: https://racheltraxler--saradoesseo.thrivecart.com/1-hour-seo/
👉 Sara SEO Bootcamp: https://racheltraxler--saradoesseo.thrivecart.com/wedding-seo-bootcamp/
👉 Free resources: https://racheltraxler.com/shop
👉 Coaching Program: https://racheltraxler.com/passiontoprofit
👉 Aftershoot for culling + editing: https://aftershoot.com/retouching/?ref=racheltraxler
👉 The Legal Paige contracts: https://thelegalpaige.com/?aff=447 code: RACHELTR10
👉 Ruby & Rae bags: https://rubyandrae.com/?sca_ref=8285296.8hmuI8iq2Z
👉 My Photography outfits: https://amzn.to/4kLPIzM
In this episode, I’m joined by the incredible Vanessa Joy to unpack the biggest money mistakes photographers are making, why so many are underpricing themselves, and how to finally step into higher-end pricing with confidence. We also dive into the untapped marketing strategies that are working right now to book high-end clients, and the CEO mindset shifts you need once you start raising your pricing!
We cover:
Pricing mistakes photographers make (and how to fix it)
Why photographers struggle to confidently raise their rates
The money habits keeping you stuck at $3K weddings
The underrated marketing strategy that actually books higher-end weddings
How to shift from thinking like a photographer to thinking like a CEO
If you’re ready to stop undercharging, attract luxury clients, and run your business like the CEO it deserves, this episode is your roadmap!
📸 Connect with me here:
👉 Instagram - https://www.instagram.com/racheltraxler/
🌞 Photography Business Coaching - https://racheltraxler.com/apply
🌞 Done-for-you Funnels for Photographers - https://racheltraxlerr.thrivecart.com/done-for-you-funnels-for-photographers/
🌞 That Photography Group Community - https://www.facebook.com/groups/racheltraxlereducation
👉 Vanessa Joy Instagram - https://www.instagram.com/vanessajoy/
sign up to be a Rachel Traxler Affiliate - https://racheltraxler.com/affiliates
If you're feeling the pressure to keep up with every new photography trend just to stay relevant, you’re not alone. In this episode, I sit down with wedding photographer Lauren Scotti to talk about why you don’t need to follow every trend to succeed and how staying true to your own style is the real secret to building a thriving business!
We dive into:
Why chasing trends can actually hurt your business
How to confidently lean into your own style (even if it looks different)
Communicating your unique approach to clients
How to stop comparing your work to what’s popular on Instagram or TikTok
Encouragement for photographers who feel stuck or uninspired
If you’ve ever felt like your work isn’t “good enough” unless it looks like everyone else’s, this conversation will give you the clarity (and confidence!) you need to build a business that feels true to you.
📸 Resources + Connections:
🫶 Grab my exact Redirect Showit Template HERE
🌞 Showit website templates HERE
🧡 APPLY for Business Coaching with me HERE
🎉 AFTERSHOOT Retouching FREE through September
https://aftershoot.com/retouching/?ref=racheltraxler
👉 Rachel's Instagram: @racheltraxler
👉 Lauren's Instagram: @laurenscotti
👉 Free resources + coaching: racheltraxler.com
Luxury clients don’t fall from the sky—they’re built through connection, consistency, and knowing how to show up in the right rooms. ✨
In today’s episode, I’m joined by the incredible Alyssa Lizarraga, a photographer who has mastered the art of networking and creating authentic connections that lead to high-end bookings. If you’ve ever wondered how to break into the luxury market, this conversation is packed with gold nuggets you can put into action right away.
Here’s what we dive into:
How Alyssa worked her way into the luxury space (and what photographers often overlook).
The role networking plays in building real relationships with planners, vendors, and clients.
What high-end planners and clients are actually looking for when hiring photographers.
Tangible ways to show up and be remembered in luxury circles.
Alyssa’s best tips for cultivating long-term, referral-driven connections.
Whether you’re dreaming of booking $8k+ weddings or simply want to elevate the level of clients you attract, this episode will give you the roadmap!!
In this episode, I’m sharing my exact strategy for consistently selling out my mini-sessions
You’ll learn:
✨ The marketing approach I take✨ How I structure my offers to encourage quick bookings (and upsells!)✨ The key mistakes that keep photographers from selling out✨ Simple shifts that make your minis more profitable and less stressful
And because mini sessions can get a little wild without clear boundaries, I’m also sharing my favorite tool that keeps it all smooth and professional - The Legal Paige’s Mini Session Contract. It covers everything from late clients, non-refundable fees, venue restrictions, no-shows, and even upselling extra images. Basically, it’s the secret to protecting your business while you focus on serving your clients.
Whether you’re gearing up for fall family minis, holiday sessions, or spring blooms, this episode will give you the confidence and clarity to launch, fill, and protect your sessions with ease and confidence!!
Mini-Session contract:
https://thelegalpaige.com/?aff=447
code: RACHELTR10
Create predictable inquiries:
https://racheltraxler.com/predictable-inquiries-freebie
Photography Business Coaching:
https://racheltraxler.com/passiontoprofit
Photographers, get ready—this episode is a time-saver! ⏱️
I sat down with [Guest Name], co-founder of Aftershoot, to talk about how this powerful AI tool is transforming the way photographers cull, edit, and deliver galleries. Whether you’re drowning in editing backlog, struggling to keep up with client turnaround times, or just craving a more efficient workflow, this episode is packed with insights.
Here’s what we cover:
The biggest workflow struggles photographers face (and how Aftershoot solves them).
A breakdown of Aftershoot’s newest features (and how they can save you HOURS each week).
Why AI isn’t replacing creativity—it’s helping photographers get back to what they love most.
Real results from photographers who are streamlining their culling, editing, and retouching with Aftershoot.
What’s coming next for Aftershoot and the future of AI in photography.
If you’re ready to reclaim your time, focus more on shooting, and spend less time behind the computer, you won’t want to miss this one!
👉 Try Aftershoot with my affiliate link HERE
https://aftershoot.com/retouching/?ref=racheltraxler
(free through September!)
🎧 Tune in now and let’s make your workflow feel a whole lot lighter.
If you’ve ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road!
In today’s short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions, you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just found you” to “can’t wait to work with you.”
Whether you're stuck attracting price shoppers or you're ready to refine your systems to book high-end dream clients, this episode will help you finally connect the dots in your marketing strategy.
💡 What You’ll Learn in This Episode:
What top, middle, and bottom of funnel actually mean for your business
How to optimize your website and email sequences for each stage
Why most photographers get stuck in the middle and how to fix it
The biggest mistakes photographers make when trying to book clients online
Real examples of funnel-friendly marketing that doesn’t rely on just posting more
Resources:
🌞Create predictable inquiries for your Photography Business:
https://racheltraxler.com/predictable-inquiries-freebie
🧡APPLY for Passion To Profit! -https://racheltraxler.com/passiontoprofit
📸 2 months FREE of PASS+ for your online digital gallery andpassive income - https://racheltraxler.passgallery.com/referral
👉 Listen to my SECRET PODCAST on How to Book Weddings on autopilot:https://racheltraxler.com/secret-podcast
🌞Learn 10 FREE LEAD GENERATION strategies https://racheltraxler.com/lead-generation-freebie
🎉 Cull + edit our photos in @AFTERSHOOT
get 20% off the new upgraded version here -https://aftershoot.com/edits/?ref=racheltraxler
📃 $10 off all Legal contracts and clauses with The Legal Paige -https://thelegalpaige.com/?aff=447
CODE: RACHELTLP10
⭐️ Keyword Automation for Lead Generation with Manychats -https://manychat.partnerlinks.io/5yy0xp72qjxe
👏 1 MONTH FREE of Reel Templates -https://socoialtemplates.peachs.co/a/rachel-traxler
Follow Rach on Instagram @racheltraxler
⭐️⭐️⭐️⭐️⭐️LEAVE A 5-STAR REVIEW!!⭐️⭐️⭐️⭐️⭐️