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The 1% Edge
Carlos Nouche
54 episodes
3 days ago
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
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Business
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All content for The 1% Edge is the property of Carlos Nouche and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.
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Business
Episodes (20/54)
The 1% Edge
E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how unique strategies and personal experiences can lead to success, the necessity of structure and organization in achieving goals, and the power of daily affirmations and mindset. Miram shares her journey through challenges and missteps in her career, emphasizing the importance of focusing on revenue-generating activities and giving oneself credit for achievements. The conversation concludes with insights on continuous growth and the significance of stepping out of comfort zones.


Takeaways
Thinking outside the box means being daring and bold.
There’s never a dead end; keep trying new approaches.
Organization creates balance and accountability in sales.
Daily affirmations can set a positive mindset for success.
Focus on revenue-generating activities to prioritize effectively.
Not everyone will like you; focus on being respected instead.
Give yourself credit for your achievements and efforts.
Continuous growth comes from stepping out of your comfort zone.
Embrace challenges as opportunities for learning and development.
Surround yourself with good influences and mentors.

Connect with Miram - https://www.linkedin.com/in/miramebrahim/

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6 days ago
29 minutes

The 1% Edge
E54 - THE POWER OF RELATIONSHIPS IN BUSINESS AND IN LIFE | Jakob Wahl

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jakob Wahl, President and CEO of IAAPA, about the significance of relationships in business. They explore how building a community of trust and empathy can lead to long-term success, the importance of maintaining relationships with members, and the unique perspective of non-profit organizations. Jakob shares insights on empowering employees to provide exceptional customer service and the value of investing in relationships for future growth.


Takeaways

Building relationships is about empathy and understanding.
A strong community fosters trust and collaboration.
Maintaining relationships requires ongoing effort and engagement.
Empowering employees leads to better customer service.
Investing in relationships pays off in the long run.
Non-profits focus on service rather than profit.
Creating memorable experiences is key to customer loyalty.
Communication is crucial in managing customer expectations.
Successful businesses prioritize emotional connections with customers.
Long-term perspectives drive sustainable growth.

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1 week ago
32 minutes

The 1% Edge
E53 - PUTTING IN THE REPS: THE SECRET TO GROWTH IN SALES, LIFE, AND BEYOND | Jarrett Hopper

In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jarrett Hopper, Vice President of Sales at Savista, about the importance of 'putting in the reps' in sales and life. They discuss the challenges faced in sales, the significance of continuous learning, and the role of education in career development. Jarrett shares personal anecdotes about his work ethic, the generational differences in motivation, and the universal nature of sales skills. The conversation emphasizes the need for self-awareness and the importance of building genuine relationships in sales.


Takeaways

Putting in the reps is essential for growth in sales and life.
It's not just about quantity; quality of actions matters.
Bad form in practice leads to poor results.
Challenges often teach us our biggest lessons.
A strong work ethic is crucial for success.
Self-awareness is key to continuous improvement.
Everyone is involved in sales in some capacity.
Education can provide a solid foundation for your career.
Sales is about building relationships, not just transactions.
Your degree can open unexpected doors in your career.

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2 weeks ago
32 minutes

The 1% Edge
E52 - GROWING A BUSINESS FROM ZERO AND DOING SOMETHING GOOD FOR THE WORLD | Cole Tenney

In this episode of The 1% Edge, host Carlos Nouche sits down with Cole Tenney, President of Woobie, to discuss what it takes to grow a mission-driven business from zero—while making a meaningful impact in the world.

Cole shares his journey from military service to entrepreneurship and explains how Woobie helps veterans navigate the complex VA benefits system to receive the benefits they’ve earned. One of the most eye-opening insights: nearly two out of three veterans don’t receive their VA benefits, often due to lack of education and an overwhelming claims process.

The conversation covers entrepreneurship, business growth, hiring the right team, leveraging technology, and maintaining focus while scaling—all through the lens of supporting veterans and improving mental health outcomes.

This episode is a must-listen for founders, veterans, and anyone interested in building a purpose-driven business that delivers real outcomes.

🇺🇸 Topics Covered

VA benefits and why most veterans don’t receive them

Growing Woobie from idea to impact

Transitioning from military service to entrepreneurship

Leveraging technology to simplify complex systems

Hiring veterans and building strong teams

Business growth challenges and leadership lessons

Focus, discipline, and long-term success

Mental health, hobbies, and personal development

💡 Key Takeaways

Woobie helps veterans access the VA benefits they’ve earned

Nearly 2 out of 3 veterans never receive benefits

The VA claims process is complex and misunderstood

Hiring experts was critical to scaling Woobie

Technology can streamline outdated systems

Focus and discipline are essential for growth

Veterans bring a powerful work ethic to business


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
4 weeks ago
32 minutes

The 1% Edge
E51 - NAVIGATING HUMAN CONNECTION IN THE AI ERA | Karen Eber

In this episode of the 1% Edge podcast, host Carlos Nouche engages with Karen Eber, an expert in storytelling and communication, to explore the complexities of human interaction in the age of AI and social media. They discuss the dual nature of modern communication, the importance of emotional intelligence, and the art of listening. Karen emphasizes the power of storytelling in creating connections and understanding, while also sharing her philosophy of making incremental improvements in personal and professional growth.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/
#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication

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1 month ago
31 minutes

The 1% Edge
E50 - HIGH-TOUCH ENGAGEMENT IN TODAY'S DIGITAL WORLD | Brian Leonard

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Brian Leonard, Vice President of Sales at Quill, about the significance of high touch engagement in a digital world. They discuss the importance of building relationships in sales, adapting to face-to-face interactions, and understanding generational differences in customer preferences. Brian shares insights on differentiation in a commodity market, the role of customer service in relationship management, and his personal career journey from medical devices to office supplies. The conversation concludes with reflections on work-life balance and personal growth.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
29 minutes

The 1% Edge
E49 - WORK LIKE YOU LIVE | Chris Faklaris

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Chris Faklaris, a former professional soccer player and current CRO at Kahua, about the parallels between sports and work. They discuss Chris's 50 by 50 adventure, where he set out to complete 50 athletic challenges in a year, and how the discipline and teamwork learned in sports can be applied to the workplace. Chris shares strategies for staying focused on key priorities, the importance of accountability in teams, and how to hire for culture and performance. The conversation emphasizes the value of building relationships and understanding what motivates individuals to drive success.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
33 minutes

The 1% Edge
E48 - MASTERING THE ED-TECH GAME | Ari Paparo

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and his new book, 'Yield', which explores Google's journey in the advertising space.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
33 minutes

The 1% Edge
E47 -THE CUSTOMER GROWTH STALL - SIGNALS THAT MOST COMPANIES MISS | Ellie Wu

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Ellie Wu, founder of C-Suite CX, about the phenomenon of customer growth stalls. They explore the signs of growth stalls, the importance of internal processes, and how founders can better understand their customers' needs. Ellie emphasizes the significance of metrics like employee effort scores and the role of advisors in navigating challenges. The conversation also touches on the balance between customer success and sales, and the importance of embracing imperfection for continuous improvement.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
37 minutes

The 1% Edge
E46 - MAXIMIZING SALES PERFORMANCE IN A CHANGING ENVIRONMENT | Dave Brock

In this episode of the 1% Edge Podcast, Carlos Nouche and Dave Brock discuss the evolving role of sales managers in today's business environment. They explore the definition of sales management, the responsibilities of sales managers, and the challenges they face in maximizing team performance. The conversation also delves into the importance of coaching and development, the impact of AI on sales coaching, and the future of sales management. Dave shares insights from his extensive experience in sales leadership and emphasizes the need for managers to adapt to changing market dynamics.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
1 month ago
32 minutes

The 1% Edge
EP45 - THE NEW SALES PLAYBOOK FOR 2025 | Dan Tyre

In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Dan Tyre, a seasoned sales expert and founder of Tyre Angel. They discuss the evolving landscape of sales in 2025, particularly the impact of AI on sales processes. Dan emphasises the need for salespeople to adapt by becoming AI-savvy, focusing on preparation, and understanding their ideal customer profiles. The conversation also highlights the importance of customer retention, the modern sales process, and the value of being of service to others in the industry.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
37 minutes

The 1% Edge
E44 - NAVIGATING WORK-LIFE BALANCE | Mark Reynolds

In this episode of the 1% Edge podcast, Carlos Nouche and Mark Reynolds discuss the complexities of achieving work-life balance. They explore personal well-being strategies, the importance of family connections, and effective leadership dynamics. Mark shares his insights on prioritizing personal health, creating family traditions, and empowering teams in the workplace. The conversation emphasizes the need for planning, setting boundaries, and continuous improvement in both personal and professional life.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
33 minutes

The 1% Edge
E43 - SELL LIKE NO-ONE ELSE: 3 WINNING TRAITS FOR TODAY'S MARKET | David Galvin

In this episode of the 1% Edge podcast, host Carlos Nouche and guest David Galvin discuss the essential traits that differentiate successful salespeople in today's market. They emphasize the importance of positive tenacity, grit, and a structured process in sales. David shares personal anecdotes and strategies that highlight how building relationships and being empathetic can lead to greater success in sales. The conversation also touches on the significance of adapting to remote selling and the value of being present with clients.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
31 minutes

The 1% Edge
E42 - VALUE CREATION IN SAAS : A NEW APPROACH | John Lepto IV

In this episode of the 1% Edge Podcast, Carlos Nouche interviews John Lepto IV, Chief Revenue Officer at Clear Go-To-Market, discussing the intricacies of private equity, particularly in the SaaS environment. They explore the differences between private equity and venture capital, the shift towards value creation, the importance of speed and due diligence in leadership roles, and common mistakes made by leadership teams in private equity settings. John shares insights from his extensive experience in the field, emphasizing the need for clarity in go-to-market strategies and the importance of being prepared for board meetings.
We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
32 minutes

The 1% Edge
E41 - DEBUNKING MARKETING MYTHS FOR BUSINESS SUCCESS | Rodolfo Haenni

In this episode of the 1% Edge podcast, Carlos Nouche and Rodolfo Haenni discuss the common myths surrounding marketing and its critical role in business strategy. They explore the importance of aligning sales and marketing efforts, understanding customer needs, and quantifying the value delivered to customers. Rodolfo emphasizes the need for consistency and discipline in achieving business success and highlights the significance of continuous improvement in both personal and professional growth.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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2 months ago
33 minutes

The 1% Edge
E40- BUILDING A STATUP BASED ON DELIVERING VALUE | Ashok Rajan

In this episode of the 1% Edge Podcast, Carlos Nouche and Ashok Rajan discuss the importance of building a startup focused on delivering value rather than just technology. They explore the significance of understanding ROI from the customer's perspective, navigating the committee buying process, and the challenges founders face in balancing their passion for technology with the need to address customer pain points. The conversation also delves into the role of AI in modern startups and the necessity of purposeful data solutions to drive value creation.

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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2 months ago
34 minutes

The 1% Edge
E39 - MASTERING COACHING AND PERFORMANCE MANAGEMENT | Ian Grace

In this episode of the 1% Edge podcast, Carlos Nouche and Ian Grace discuss the critical aspects of coaching and performance management in sales. They explore the transition from being a successful salesperson to an effective sales leader, emphasizing the importance of coaching, real-time feedback, and the need for a strong discovery process. Ian shares insights on navigating challenging market conditions, the role of AI in enhancing sales coaching, and the key performance metrics that drive success. The conversation highlights the significance of continuous improvement and the mindset shift required for effective leadership.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

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2 months ago
32 minutes

The 1% Edge
E38 - CONSULTATIVE SELLING IN TECH SALES | John Care

In this episode of the 1% Edge podcast, Carlos Nouche and John Care delve into the evolving role of sales engineers in the tech industry. They discuss the importance of consultative selling, the impact of AI on sales processes, and the significance of understanding both pain and gain in customer interactions. John emphasizes the need for collaboration between sales reps and engineers, the value of building trust with customers, and the future of human connection in sales. The conversation also touches on strategies for building a world-class sales team and the personal insights of John as an NFL owner and author.

John's LinkedIn: https://www.linkedin.com/in/johncare/

We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
34 minutes

The 1% Edge
E37 - RESILIENCE IS ABOUT GETTING UP WITH GRACE AND CLARITY | Tom LeNoble

In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Tom LeNoble, a coach, speaker, and author, about resilience and reinvention. Tom shares his personal journey, including his experiences with life-threatening illnesses and his career at Facebook. They discuss the importance of setting intentions, navigating career transitions, and the value of philanthropy. Tom emphasizes that resilience is a muscle that can be strengthened and that giving back is a vital part of a fulfilling life.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomlenoble/


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
2 months ago
31 minutes

The 1% Edge
E36 - CAN AI REALLY HELP YOU SELL? | Sriharsha Guduguntla

In this episode of the 1% Edge podcast, Carlos Nouche interviews Sriharsha Guduguntla, co-founder and CEO of Hyperbound AI, about the transformative role of AI in sales. They discuss how AI can enhance sales skills, the importance of practice in sales, and the evolution of sales strategies in a changing market. Sriharsha shares the journey of building Hyperbound AI, the challenges faced by new sales professionals, and the need for realistic role-playing in training. The conversation also touches on continuous learning and the personal journey of Sriharsha as a young entrepreneur.


We hope you enjoyed! Don't forget to like and subscribe to never miss an episode!

- Carlos and the 1% Edge Team

Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/

Visit Carlos Nouche’s website here: https://carlosnouche.com/

Listen to The 1% Edge on these podcast platforms: 
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge

#AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunication
The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

Show more...
3 months ago
36 minutes

The 1% Edge
Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.