Scott Stratten - Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape. His clients’ viral marketing videos have been viewed over 60 million times and he’s recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was named one of “America’s 10 Marketing Gurus” by Business Review USA. That plus $5 gets him a coffee anywhere in the world.” Show Highlights: Stop marketing to people the way you hate to be marketed to. @unmarketingIt doesn’t make sense to push people to think we all need to be marketing the same way. @unmarketingThe same marketing strategy doesn’t work for everyone. Find yours and do it well. @unmarketingNothing works for everybody and everything doesn’t work for nobody. @unmarketingThe bigger the trust gap when making the sale, the more you are going to have to work to bridge the gap. @unmarketingMarketing is driving awareness of a product or a service that leads to sales. @unmarketingMarketing is always happening. It’s everything you do, say, and appear on. It’s everything. @unmarketingYou can’t just market well without performing well. @unmarketingThe reason the youth have gone to snapchat is because marketers aren’t there. @unmarketingFacebook has become the homepage of our computers. Over 1 billion people are logging in a day. @unmarketing The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Ron Alford, Partner of Southwestern Consulting, is a certified Top Producer Consultant Sales and Leadership Coach. He specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales. Josh Hudson, President at Hudson's Furniture, is a leader of over 350 employees and 17 stores. He is an athlete and a father of four. Josh has been coaching with Ron for over a year. Show Highlights: Sometimes we need to learn to accept things. - Josh HudsonI learned how to look at myself and realized I was part of the problem. - Josh HudsonWe all see things differently, no one is right or wrong, just different. - Josh HudsonDo everything to understand what is going on with your coaching client. - Ron AlfordLook for reoccurring themes and think big picture. - Ron AlfordOur strengths can sometimes be our challenge as well. - Ron AlfordWe are not just building revenue, we are building a life. - Ron AlfordMy marriage has even gotten better as a result of coaching. - Josh Hudson The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Angie Moss is a 25 year sales and sales management veteran with nationally recognized success spanning several different industries including real estate finance, healthcare, insurance, and printing/publishing. Brad Moore started in the mortgage business in 2009 and started Southwestern Coaching in February of 2015. Brad is now the Vice President of BancorpSouth Wealth Management Financial Advisor, Infinex Investments, Inc. Show Highlights: You must put your career goals down on paper. - Brad MooreI had hit my goal but still felt guilty. - Brad MooreSometimes you need to spend time working on your business not in your business. @coachingbyAngieUse the 10,000ft view to make a clear path from producer to leader. @coachingbyAngieThe quest is to stay away from complacency. @coachingbyAngieThe end is a moving target – Keep your feet moving. @coachingbyAngieSuccess is like sanctification; you never actually get there. Once you allow yourself to feel like you’re there you’ve capped your potential. - Brad Moore5 combatants of complacency -Reduce Your RiskRaise Your Expectation levelCreate New ChallengesInvest in SignificanceFocus on Giving The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Steve Frody, along with wife Shelley, launched officially City2Shore Real Estate in February of 2011. Their passion is helping homeowners keep their homes and prevent foreclosures as well as helping sellers navigate selling their homes successfully. After joining Southwestern Consulting's Coaching Program, Steve and Shelley have doubled their income, free'd up time for other important things and beat being busy. Karla Lewis has held many positions over her extensive career mainly focused on sales, service and relationship development. She has a 30+ year sales track record always being a top producer. Karla is an expert in Retail, Service, Non-Profits, Marketing/Media, Event Production and Agriculture. She is most interested in helping people who want to take their lives and careers to the next level and make them MARVELous! Karla is currently working on her first book “Be MARVELous” and enjoys bringing this message to others thru public speaking engagements. Karla has been married to her husband Brad for 25 marvelous years and lives in rural Ohio where they have a grain farm operation. They have 2 grown sons, Ridge and Connor and enjoy traveling, assisting non-profits, spending time with family and just having lots of fun with this great life. Show Highlights: Be Coachable. Don’t get so wrapped up in money that you forget the people. @SStevefrodyYou have to understand that you can’t be everything to every person. @KarlaLLewisWork on creating balance and focus on the things that are most important. @KarlaLLewisI had to create a “box” of ideal clients. @SStevefrodyI felt the guilt of passing off lower business to other people on your team. @SStevefrody The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation’s top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!